Juicy Fruit Audience in United States

Juicy Fruit logo

Juicy Fruit has an estimated audience of 632,941 people in United States. 76.1% are female, 23.9% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Hexbug, Elsword, Keenan Allen, Regional styles of Mexican music, Zoo Tycoon (series).

The average Juicy Fruit fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hexbug, Elsword, Keenan Allen, with strongest over-indexing on Hexbug (33.3× the country average). Demographically, the Juicy Fruit audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Confectionery

Demographics of Juicy Fruit fans

Demographic split for Juicy Fruit audience in United States
MetricValue
Female76.1%
Male23.9%
Average age42.5
Estimated audience size632,941

Audience persona

The typical Juicy Fruit fan in United States is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Hexbug.

Top regions in United States

Top regions ranked by reach for Juicy Fruit in United States
RegionReachAffinity
California78,1551.12×
Texas72,6361.33×
Florida44,6301.04×
New York39,4181.11×
Georgia25,4101.3×
Illinois24,3911.16×
Pennsylvania24,2231.14×
North Carolina21,6771.14×
Ohio21,5891.11×
Michigan19,3681.17×
New Jersey17,0641.06×
Missouri16,2411.59×
Virginia15,8701.03×
Tennessee14,9071.17×
Washington13,1651.04×
Indiana12,7621.1×
Maryland11,9201.1×
Massachusetts11,7310.94×
Arizona11,7170.91×
South Carolina10,3081.08×
Alabama9,7981.11×
Louisiana9,5061.16×
Kentucky9,1411.15×
Wisconsin8,4490.89×
Colorado8,4370.85×
Minnesota7,9640.88×
Oklahoma7,2941.04×
Oregon6,9710.96×
Connecticut6,7891.07×
Nevada6,1841.01×
Mississippi6,1611.18×
Arkansas5,9031.13×
Utah5,1290.9×
Kansas5,0661.02×
Iowa4,8970.94×
West Virginia3,0421.03×
Nebraska2,9370.93×
New Mexico2,5610.81×
Hawaii2,4630.91×
Idaho2,2100.7×
Maine2,1010.93×
Washington, District of Columbia1,8210.96×
New Hampshire1,7260.69×
Delaware1,7050.98×
Rhode Island1,5080.75×
Montana1,2580.72×
South Dakota1,1990.82×
Alaska9950.74×
North Dakota9590.74×
Vermont7800.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Juicy Fruit audience
BrandAffinityCategory
Hexbug33.3×Kids & Family
Elsword23.57×Games
Keenan Allen9.07×Sports
Regional styles of Mexican music3.4×Music & Radio
Zoo Tycoon (series)18.79×Games
Arnold Palmer5.53×Sports
Jingoism1.66×Politics & Society
Natural rubber1.58×Cars & Mobility
Surf kayaking10.68×Sports
Racing1.62×Cars & Mobility
Ichiro Suzuki6.24×Sports
Jeep Wagoneer3.34×Cars & Mobility
JDSU1.63×Business & Career
Empresarios7.26×Politics & Society
Monogram1.96×Home & Garden
Somerset, Kentucky10.62×Travel & Leisure
Buying a House3.11×Home & Garden
Mortgage insurance1.99×Business & Career
Manual labour2.76×Business & Career
Stamp collecting1.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Juicy Fruit audience
TraitClusterScore
Family OrientationCONSERVATISM1.59
Convenience OrientationPREMIUM1.5
PatriotismCONSERVATISM1.41
Price SensitivityPREMIUM1.39
IndulgenceJOY1.37
Social Media UsageJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Juicy Fruit
CountryShare
United States60.1%
Japan5.0%
United Kingdom4.7%

See Juicy Fruit audiences in other countries

More Confectionery audiences in United States

Frequently asked questions

How many fans does Juicy Fruit have in United States?

Juicy Fruit has an estimated audience of 632,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Juicy Fruit fans?

76.1% of Juicy Fruit fans are female, 23.9% are male, with an average age of 42.5 years.

Which brands do Juicy Fruit fans like most?

Juicy Fruit fans show strongest brand affinity for Hexbug (33.3×), Elsword (23.57×), and Keenan Allen (9.07×) over the country average.

Where do Juicy Fruit fans live in United States?

Juicy Fruit fans in United States are most concentrated in California (reach 78,155), Texas (reach 72,636), and Florida (reach 44,630). These three regions account for the largest share of the active audience.

What other brands do Juicy Fruit fans also like?

Beyond Juicy Fruit itself, the audience over-indexes on Elsword (23.57×), Keenan Allen (9.07×), Regional styles of Mexican music (3.4×), and Zoo Tycoon (series) (18.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Juicy Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.