Rascasse Audience Intelligence

Juicy Fruit Target Market in United States

A data profile of the people who buy, follow and care about Juicy Fruit in United States — modelled from more than twelve digital signal sources. Juicy Fruit has an estimated audience of 633,402 people in United States.

#3among Confectionery in United States#3276among Brand in United States#1722in Food & Beverages

The average Juicy Fruit fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subway, Monsters, Little Mix, with strongest over-indexing on Subway (3.62× the country average).

Demographically, the Juicy Fruit audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Juicy Fruit fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Subway.

Category: Food & Beverages · Type: Brand · Subtype: Confectionery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Juicy Fruit profile in United States.

Audience size
633K
in United States
Gender
76.1%♀
23.9% male
Age
42.5
average years
Country rank
#31791
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Juicy Fruit

76.1% are female, 23.9% are male, average age 42.5.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Juicy Fruit audience in United States
MetricValue
Female76.1%
Male23.9%
Average age42.5
Estimated audience size633,402
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Juicy Fruit audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3918%
40-4918%
50+31%
Fig. 04

Worldwide distribution

60.2%

of the worldwide Juicy Fruit audience comes from United States.

Worldwide audience distribution share by country for Juicy Fruit
CountryShare
United States60.2%
Japan5.0%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Juicy Fruit audience in United States is strongest.

Fig. 05

Top regions by affinity

Juicy Fruit customers by region in United States
#RegionReachAffinity×
01Missouri~10K1.43×
02Texas~70K1.28×
03Georgia~20K1.21×
04Louisiana~10K1.17×
05Tennessee~10K1.15×
06Kansas~6K1.15×
07Mississippi~6K1.14×
08Alabama~10K1.13×
09Michigan~20K1.12×
10Pennsylvania~20K1.11×
11Arkansas~6K1.11×
12North Carolina~20K1.10×
13Kentucky~9K1.10×
14Illinois~20K1.08×
15Ohio~20K1.08×
16Indiana~10K1.07×
17South Carolina~10K1.07×
18California~70K1.06×
19New Jersey~20K1.05×
20Connecticut~7K1.05×
21New York~40K1.04×
22Maryland~10K1.04×
23West Virginia~3K1.02×
24Delaware~2K1.01×
25Virginia~20K1.00×
26Oklahoma~7K1.00×
27Nevada~6K0.99×
28Florida~40K0.98×
29Nebraska~3K0.98×
30Washington, District of Columbia~2K0.98×
31Washington~10K0.97×
32Oregon~7K0.96×
33Iowa~5K0.96×
34Hawaii~3K0.96×
35Maine~2K0.96×
36South Dakota~1K0.95×
37Alaska~1K0.95×
38North Dakota~1K0.94×
39Massachusetts~10K0.93×
40Rhode Island~2K0.93×
41Vermont~1K0.93×
42Arizona~10K0.91×
43Wisconsin~9K0.91×
44Minnesota~8K0.90×
45Utah~5K0.90×
46Montana~2K0.90×
47Colorado~9K0.89×
48New Mexico~3K0.89×
49New Hampshire~2K0.88×
50Idaho~3K0.87×
Fig. 06

Affinity by region

Affinity by region — Juicy Fruit, United States
0.87×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Juicy Fruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Juicy Fruit audience
#·InterestCategoryAffinity×
01Little MixMusic & Radio36.45×
02Group buyingShopping10.48×
03MonstersMovies & TV8.59×
04SubwayFood & Beverages3.62×
05FedExBusiness & Career3.24×
06Burger KingFood & Beverages3.06×
07Pizza HutFood & Beverages2.94×
08RedditInternet & Social Media2.50×
09McDonald'sFood & Beverages2.47×
10WineFood & Beverages2.29×
11Hobby LobbyHome & Garden2.22×
12RecipesFood & Beverages2.12×
13WalmartShopping2.12×
14PinterestInternet & Social Media2.08×
15Home improvementHome & Garden1.97×
16SmartphonesTechnology & Electronics1.88×
17CookingFood & Beverages1.86×
18XInternet & Social Media1.86×
19Alcoholic beveragesFood & Beverages1.81×
20Donald TrumpPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Juicy Fruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Juicy Fruit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Convenience OrientationPREMIUM1.85×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Juicy Fruit audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Design AffinityPREMIUM0.69×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Juicy Fruit's target market in United States?

Juicy Fruit's target market in United States covers an estimated 633,402 people, concentrated in California and Texas.

02

What is the gender split and age of Juicy Fruit customers?

76.1% of the Juicy Fruit audience are female, 23.9% are male, with an average age of 42.5 years.

03

Which brands do Juicy Fruit fans like most?

Juicy Fruit fans show strongest brand affinity for Subway (3.62×), Monsters (8.59×), and Little Mix (36.45×) over the country average.

04

Where do Juicy Fruit fans live in United States?

Juicy Fruit fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Juicy Fruit fans also like?

Beyond Juicy Fruit itself, the audience over-indexes on Monsters (8.59×), Little Mix (36.45×), Burger King (3.06×), and Pizza Hut (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Confectionery audiences in United States

See Juicy Fruit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Juicy Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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