Tic Tac Audience in United States

Tic Tac logo

Tic Tac has an estimated audience of 713,509 people in United States. 47.8% are female, 52.2% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: BeerAdvocate, Rob Reiner, Brooklyn Brewery, Friends, Final Destination.

The average Tic Tac fan in United States is 29.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BeerAdvocate, Rob Reiner, Brooklyn Brewery, with strongest over-indexing on BeerAdvocate (41.62× the country average). Demographically, the Tic Tac audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Confectionery

Demographics of Tic Tac fans

Demographic split for Tic Tac audience in United States
MetricValue
Female47.8%
Male52.2%
Average age29.8
Estimated audience size713,509

Audience persona

The typical Tic Tac fan in United States is balanced, around 29.8 years old, with strong Extroversion tendencies and a notable affinity for BeerAdvocate.

Top regions in United States

Top regions ranked by reach for Tic Tac in United States
RegionReachAffinity
California95,6211.22×
Texas73,7241.2×
Florida55,3291.15×
New York51,9731.3×
Illinois27,8061.17×
Pennsylvania26,6681.11×
Georgia23,2231.06×
Ohio22,9081.04×
North Carolina22,5911.05×
New Jersey22,5801.24×
Michigan21,5831.16×
Virginia19,3931.12×
Washington16,2941.14×
Massachusetts14,9731.07×
Tennessee14,5521.02×
Arizona14,2250.98×
Indiana14,0771.08×
Maryland13,5321.1×
Missouri11,6651.01×
Wisconsin10,8961.02×
Minnesota10,8331.06×
South Carolina10,4280.97×
Colorado10,4020.93×
Kentucky9,9041.11×
Louisiana9,8351.07×
Alabama9,3790.94×
Oregon9,3021.14×
Connecticut8,2941.16×
Oklahoma8,0341.01×
Nevada7,1661.04×
Utah6,4691.01×
Arkansas6,0201.02×
Mississippi5,7530.98×
Kansas5,6531.01×
Iowa5,6180.96×
Nebraska3,4200.96×
West Virginia3,4111.03×
New Mexico3,0320.85×
Idaho2,8850.81×
Hawaii2,6710.87×
New Hampshire2,5740.92×
Maine2,3320.91×
Washington, District of Columbia2,1320.99×
Rhode Island2,0800.92×
Delaware1,5900.81×
Montana1,4000.71×
South Dakota1,2730.77×
North Dakota1,2260.84×
Alaska1,0020.66×
Vermont8850.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tic Tac audience
BrandAffinityCategory
BeerAdvocate41.62×Food & Beverages
Rob Reiner5.54×Movies & TV
Brooklyn Brewery21.34×Food & Beverages
Friends3.2×Movies & TV
Final Destination4.6×Movies & TV
Allagash Brewing Company60.53×Food & Beverages
Mint (candy)32.13×Food & Beverages
Russian River Brewing Company42.95×Food & Beverages
Scooby-Doo4.92×Movies & TV
Hung (TV series)33.73×Movies & TV
Megamind13.01×Movies & TV
Mikkeller91.83×Food & Beverages
Instant messaging3.2×Internet & Social Media
Tombstone (pizza)15.2×Food & Beverages
Africa4.82×Travel & Leisure
Popular music2.73×Music & Radio
Karma yoga10.48×Health
Televisions2.2×Technology & Electronics
Dollar General2.9×Shopping
Creative Commons4.32×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tic Tac audience
TraitClusterScore
ExtroversionTHRILL1.55
Convenience OrientationPREMIUM1.28
LGBTQ+ IdentityOPEN1.22
Family OrientationCONSERVATISM1.2
Social Media UsageJOY1.18
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Tic Tac
CountryShare
United States20.5%
Brazil7.2%
Japan6.8%

See Tic Tac audiences in other countries

More Confectionery audiences in United States

Frequently asked questions

How many fans does Tic Tac have in United States?

Tic Tac has an estimated audience of 713,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Tic Tac fans?

47.8% of Tic Tac fans are female, 52.2% are male, with an average age of 29.8 years.

Which brands do Tic Tac fans like most?

Tic Tac fans show strongest brand affinity for BeerAdvocate (41.62×), Rob Reiner (5.54×), and Brooklyn Brewery (21.34×) over the country average.

Where do Tic Tac fans live in United States?

Tic Tac fans in United States are most concentrated in California (reach 95,621), Texas (reach 73,724), and Florida (reach 55,329). These three regions account for the largest share of the active audience.

What other brands do Tic Tac fans also like?

Beyond Tic Tac itself, the audience over-indexes on Rob Reiner (5.54×), Brooklyn Brewery (21.34×), Friends (3.2×), and Final Destination (4.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tic Tac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.