Rascasse Audience Intelligence

Tic Tac Target Market in United States

A data profile of the people who buy, follow and care about Tic Tac in United States — modelled from more than twelve digital signal sources. Tic Tac has an estimated audience of 719,158 people in United States.

#2among Confectionery in United States#3028among Brand in United States#1628in Food & Beverages

The average Tic Tac fan in United States is 29.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BeerAdvocate, Rob Reiner, Brooklyn Brewery, with strongest over-indexing on BeerAdvocate (41.62× the country average).

Demographically, the Tic Tac audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tic Tac fan in United States is balanced, around 29.8 years old, with strong Need for Security tendencies and a notable affinity for BeerAdvocate.

Category: Food & Beverages · Type: Brand · Subtype: Confectionery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tic Tac profile in United States.

Audience size
719K
in United States
Gender
47.8%♀
52.2% male
Age
29.8
average years
Country rank
#29405
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tic Tac

47.8% are female, 52.2% are male, average age 29.8.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Tic Tac audience in United States
MetricValue
Female47.8%
Male52.2%
Average age29.8
Estimated audience size719,158
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Tic Tac audience in United States
Age bracketShare%
16-1943%
20-2927%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Tic Tac audience comes from United States.

Worldwide audience distribution share by country for Tic Tac
CountryShare
United States20.5%
Brazil7.1%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tic Tac audience in United States is strongest.

Fig. 05

Top regions by affinity

Tic Tac customers by region in United States
#RegionReachAffinity×
01New York~50K1.24×
02Texas~70K1.19×
03New Jersey~20K1.19×
04California~90K1.14×
05Connecticut~8K1.12×
06Illinois~30K1.11×
07Kentucky~10K1.11×
08Virginia~20K1.10×
09Louisiana~10K1.10×
10Pennsylvania~30K1.09×
11Florida~50K1.08×
12Indiana~10K1.08×
13Maryland~10K1.08×
14Georgia~20K1.07×
15Michigan~20K1.07×
16Washington~20K1.07×
17Oregon~9K1.06×
18Utah~7K1.06×
19Arkansas~6K1.05×
20West Virginia~3K1.04×
21Ohio~20K1.03×
22South Carolina~10K1.03×
23Oklahoma~8K1.03×
24Nebraska~4K1.03×
25North Carolina~20K1.02×
26Mississippi~6K1.02×
27Massachusetts~10K1.01×
28Wisconsin~10K1.01×
29Missouri~10K1.00×
30Minnesota~10K1.00×
31Alabama~10K1.00×
32Nevada~7K1.00×
33Tennessee~10K0.99×
34Iowa~6K0.99×
35Kansas~6K0.99×
36Hawaii~3K0.96×
37Delaware~2K0.96×
38Arizona~10K0.95×
39North Dakota~1K0.95×
40Rhode Island~2K0.94×
41New Hampshire~3K0.92×
42Maine~2K0.92×
43Washington, District of Columbia~2K0.92×
44Colorado~10K0.91×
45South Dakota~1K0.90×
46New Mexico~3K0.87×
47Alaska~1K0.87×
48Idaho~3K0.86×
49Vermont~1K0.84×
50Montana~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Tic Tac, United States
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tic Tac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tic Tac audience
#·InterestCategoryAffinity×
01MikkellerFood & Beverages91.83×
02Allagash Brewing CompanyFood & Beverages60.53×
03Russian River Brewing CompanyFood & Beverages42.95×
04BeerAdvocateFood & Beverages41.62×
05Hung (TV series)Movies & TV33.73×
06Mint (candy)Food & Beverages32.13×
07Penguins of MadagascarMovies & TV22.86×
08Brooklyn BreweryFood & Beverages21.34×
09MegamindMovies & TV13.01×
10Karma yogaHealth10.48×
11Rob ReinerMovies & TV5.54×
12Scooby-DooMovies & TV4.92×
13AfricaTravel & Leisure4.82×
14Creative CommonsTechnology & Electronics4.32×
15Dick Van DykeMovies & TV3.78×
16Instant messagingInternet & Social Media3.20×
17Pizza HutFood & Beverages3.06×
18Dollar GeneralShopping2.90×
19Popular musicMusic & Radio2.73×
20TelevisionsTechnology & Electronics2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tic Tac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tic Tac audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.22×
PatriotismCONSERVATISM1.76×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tic Tac audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tic Tac's target market in United States?

Tic Tac's target market in United States covers an estimated 719,158 people, concentrated in California and Texas.

02

What is the gender split and age of Tic Tac customers?

47.8% of the Tic Tac audience are female, 52.2% are male, with an average age of 29.8 years.

03

Which brands do Tic Tac fans like most?

Tic Tac fans show strongest brand affinity for BeerAdvocate (41.62×), Rob Reiner (5.54×), and Brooklyn Brewery (21.34×) over the country average.

04

Where do Tic Tac fans live in United States?

Tic Tac fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tic Tac fans also like?

Beyond Tic Tac itself, the audience over-indexes on Rob Reiner (5.54×), Brooklyn Brewery (21.34×), Allagash Brewing Company (60.53×), and Russian River Brewing Company (42.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Confectionery audiences in United States

See Tic Tac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tic Tac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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