Mint (candy) Audience in United States
Mint (candy) has an estimated audience of 831,693 people in United States. 49.1% are female, 50.9% are male, average age 27.6. Top brand affinities: Keene, New Hampshire, Ichiro Suzuki, Mathcore, Google Home, Combat sport.
Top brand affinities include Keene, New Hampshire, Ichiro Suzuki, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mint (candy) audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Mint (candy) fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 27.6 |
| Estimated audience size | 831,693 |
Audience persona
The typical Mint (candy) fan in United States is balanced, around 27.6 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Ichiro Suzuki | 34.85× | Sports |
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.64× | Technology & Electronics |
| Combat sport | 2.75× | Sports |
| Product design | 3.24× | Business & Career |
| UK garage | 7.43× | Music & Radio |
| The Historian | 16.48× | Literature |
| Pro-Ject | 3.9× | Music & Radio |
| Hexbug | 20× | Kids & Family |
| Racing | 2.08× | Cars & Mobility |
| Eurail | 16.57× | Cars & Mobility |
| Unique Gifts | 1.73× | Shopping |
| Isometric exercise | 6.2× | Sports |
| Arnold Palmer | 4.22× | Sports |
| Birthday Gifts | 2.09× | Kids & Family |
| JDSU | 1.97× | Business & Career |
| Queens College, City University of New York | 4.6× | Business & Career |
| WCCO-TV | 4.92× | Movies & TV |
| Ludo (board game) | 7.03× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Extroversion | THRILL | 1.22 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.14 |
| Price Sensitivity | PREMIUM | 1.11 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 5.4% |
| Italy | 4.9% |
See Mint (candy) audiences in other countries
More Sweet audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Mint (candy). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.