Russian River Brewing Company Audience in United States

Russian River Brewing Company logo

Russian River Brewing Company has an estimated audience of 459,702 people in United States. 45.3% are female, 54.7% are male, average age 36.4. Top regions: California, Washington, Texas. Top brand affinities: Elsword, Hattiesburg, Mississippi, Historic site, Hexbug, Grinch.

The average Russian River Brewing Company fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Elsword, Hattiesburg, Mississippi, Historic site, with strongest over-indexing on Elsword (33.33× the country average). Demographically, the Russian River Brewing Company audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Russian River Brewing Company fans

Demographic split for Russian River Brewing Company audience in United States
MetricValue
Female45.3%
Male54.7%
Average age36.4
Estimated audience size459,702

Audience persona

The typical Russian River Brewing Company fan in United States is balanced, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Russian River Brewing Company in United States
RegionReachAffinity
California344,77713.42×
Washington19,4752.11×
Texas17,3890.44×
Colorado16,3512.26×
Oregon16,3183.1×
Pennsylvania15,5091×
New York13,0850.51×
Illinois11,3810.74×
Nevada10,2342.3×
Florida9,7710.31×
Arizona9,0010.96×
Massachusetts7,6260.84×
Ohio7,5790.54×
North Carolina7,3500.53×
Virginia6,8880.62×
New Jersey6,0700.52×
Michigan5,9050.49×
Minnesota5,3730.82×
Georgia5,1810.37×
Wisconsin4,5220.65×
Missouri4,2090.57×
Indiana4,1940.5×
Maryland3,8000.48×
Tennessee3,6520.4×
Maine2,8871.75×
Connecticut2,5490.55×
Utah2,5490.62×
South Carolina2,5040.36×
Idaho2,3881.04×
Hawaii2,0391.03×
Kentucky1,9940.35×
Kansas1,9060.53×
Iowa1,7610.46×
Nebraska1,5760.68×
Oklahoma1,5050.29×
Washington, District of Columbia1,4721.07×
Louisiana1,4520.24×
New Hampshire1,4280.79×
Alabama1,3240.21×
New Mexico1,3030.57×
Vermont1,1411.41×
Arkansas1,0660.28×
Alaska1,0431.06×
Montana9090.71×
Delaware7640.6×
Rhode Island6350.43×
Mississippi6330.17×
West Virginia5230.24×
South Dakota3540.33×
North Dakota2990.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Russian River Brewing Company audience
BrandAffinityCategory
Elsword33.33×Games
Hattiesburg, Mississippi17.07×Travel & Leisure
Historic site5.44×Arts & Culture
Hexbug20×Kids & Family
Grinch3.31×Movies & TV
JDSU2.29×Business & Career
MeatEater5.1×Movies & TV
Hibachi4.74×Food & Beverages
Kansas1.53×Travel & Leisure
Ipag Business School11.21×Business & Career
Home staging2.87×Home & Garden
Halsey, Oregon4.49×Travel & Leisure
Oliver Platt4.11×Movies & TV
Tiffany Haddish2.55×Movies & TV
Kielbasa8.14×Food & Beverages
Guitarist (magazine)5.45×Music & Radio
Assassin's Creed: Revelations4.47×Games
Consequence (rapper)2.82×Music & Radio
Elmira College4.4×Business & Career
Noodle (Gorillaz)1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Russian River Brewing Company audience
TraitClusterScore
IndulgenceJOY1.83
Early Adopter MentalityPOWER1.66
Design AffinityPREMIUM1.6
Sports ActivityPOWER1.41
Luxury OrientationPREMIUM1.35
Community OrientationOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Russian River Brewing Company
CountryShare
United States99.1%
Canada0.5%
Mexico0.1%

See Russian River Brewing Company audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Russian River Brewing Company have in United States?

Russian River Brewing Company has an estimated audience of 459,702 people in United States, concentrated in California and Washington.

What is the gender split and age of Russian River Brewing Company fans?

45.3% of Russian River Brewing Company fans are female, 54.7% are male, with an average age of 36.4 years.

Which brands do Russian River Brewing Company fans like most?

Russian River Brewing Company fans show strongest brand affinity for Elsword (33.33×), Hattiesburg, Mississippi (17.07×), and Historic site (5.44×) over the country average.

Where do Russian River Brewing Company fans live in United States?

Russian River Brewing Company fans in United States are most concentrated in California (reach 344,777), Washington (reach 19,475), and Texas (reach 17,389). These three regions account for the largest share of the active audience.

What other brands do Russian River Brewing Company fans also like?

Beyond Russian River Brewing Company itself, the audience over-indexes on Hattiesburg, Mississippi (17.07×), Historic site (5.44×), Hexbug (20×), and Grinch (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Russian River Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.