Rascasse Audience Intelligence

Russian River Brewing Company Target Market in United States

A data profile of the people who buy, follow and care about Russian River Brewing Company in United States — modelled from more than twelve digital signal sources. Russian River Brewing Company has an estimated audience of 466,665 people in United States.

#41among Beer in United States#3922among Brand in United States#2034in Food & Beverages

The average Russian River Brewing Company fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include WEBstaurantStore, Victorious, IHOP, with strongest over-indexing on WEBstaurantStore (357.58× the country average).

Demographically, the Russian River Brewing Company audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Russian River Brewing Company fan in United States is balanced, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for WEBstaurantStore.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Russian River Brewing Company profile in United States.

Audience size
467K
in United States
Gender
45.3%♀
54.7% male
Age
36.4
average years
Country rank
#38147
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Russian River Brewing Company

45.3% are female, 54.7% are male, average age 36.4.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Russian River Brewing Company audience in United States
MetricValue
Female45.3%
Male54.7%
Average age36.4
Estimated audience size466,665
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Russian River Brewing Company audience in United States
Age bracketShare%
16-1921%
20-2926%
30-3922%
40-4918%
50+12%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Russian River Brewing Company audience comes from United States.

Worldwide audience distribution share by country for Russian River Brewing Company
CountryShare
United States99.1%
Canada0.5%
Mexico0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Russian River Brewing Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Russian River Brewing Company customers by region in United States
#RegionReachAffinity×
01California~300K13.02×
02Oregon~10K2.64×
03Colorado~10K2.01×
04Nevada~9K1.92×
05Washington~20K1.83×
06Maine~3K1.56×
07Vermont<1K1.14×
08Hawaii~2K1.03×
09Pennsylvania~20K1.02×
10Idaho~2K1.02×
11Alaska<1K1.00×
12Washington, District of Columbia~1K0.97×
13Arizona~9K0.95×
14Montana~1K0.93×
15New Hampshire~2K0.92×
16Massachusetts~8K0.84×
17South Dakota<1K0.83×
18North Dakota<1K0.83×
19Minnesota~5K0.82×
20Delaware~1K0.82×
21Nebraska~2K0.79×
22Rhode Island~1K0.78×
23Wisconsin~5K0.77×
24New Mexico~2K0.77×
25Illinois~10K0.75×
26West Virginia~2K0.75×
27Connecticut~3K0.74×
28Iowa~3K0.72×
29Utah~3K0.71×
30Kansas~3K0.71×
31Mississippi~3K0.70×
32Arkansas~2K0.66×
33Ohio~9K0.65×
34Missouri~5K0.65×
35Virginia~7K0.62×
36Michigan~7K0.61×
37Indiana~5K0.61×
38Kentucky~4K0.61×
39Oklahoma~3K0.61×
40North Carolina~8K0.60×
41Maryland~5K0.59×
42Louisiana~4K0.59×
43New Jersey~7K0.58×
44Tennessee~5K0.58×
45South Carolina~4K0.58×
46Alabama~4K0.56×
47New York~10K0.53×
48Georgia~7K0.49×
49Texas~20K0.48×
50Florida~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Russian River Brewing Company, United States
0.41×1.00×13.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Russian River Brewing Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Russian River Brewing Company audience
#·InterestCategoryAffinity×
01WEBstaurantStoreBusiness & Career357.58×
02Grolsch BreweryFood & Beverages243.44×
03VictoriousMovies & TV130.49×
04German hip hopMusic & Radio90.93×
05Tic TacFood & Beverages42.95×
06Stone Brewing Co.Food & Beverages30.08×
07Sarah ConnorMusic & Radio25.31×
08New Belgium Brewing CompanyFood & Beverages20.73×
09IHOPFood & Beverages19.55×
10Babe RuthSports17.04×
11BevMo!Shopping15.53×
12Malcolm in the MiddleMovies & TV14.38×
13Beer festivalFood & Beverages13.87×
14Naked WinesFood & Beverages12.40×
15Tim BurtonMovies & TV11.61×
16Waffle HouseFood & Beverages10.00×
17Total Wine & MoreFood & Beverages6.83×
18FedExBusiness & Career6.16×
19PubFood & Beverages5.24×
20Alcoholic beveragesFood & Beverages2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Russian River Brewing Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Russian River Brewing Company audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.25×
PatriotismCONSERVATISM1.59×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Russian River Brewing Company audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Family OrientationCONSERVATISM0.75×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Russian River Brewing Company's target market in United States?

Russian River Brewing Company's target market in United States covers an estimated 466,665 people, concentrated in California and Texas.

02

What is the gender split and age of Russian River Brewing Company customers?

45.3% of the Russian River Brewing Company audience are female, 54.7% are male, with an average age of 36.4 years.

03

Which brands do Russian River Brewing Company fans like most?

Russian River Brewing Company fans show strongest brand affinity for WEBstaurantStore (357.58×), Victorious (130.49×), and IHOP (19.55×) over the country average.

04

Where do Russian River Brewing Company fans live in United States?

Russian River Brewing Company fans in United States are most concentrated in California (reach ~300K), Texas (reach ~20K), and Washington (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Russian River Brewing Company fans also like?

Beyond Russian River Brewing Company itself, the audience over-indexes on Victorious (130.49×), IHOP (19.55×), Waffle House (10×), and Grolsch Brewery (243.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Russian River Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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