Rascasse Audience Intelligence

Penguins of Madagascar Audience in United States

A data profile of the people who buy, follow and care about Penguins of Madagascar in United States — modelled from more than twelve digital signal sources. Penguins of Madagascar has an estimated audience of 1,109,873 people in United States.

#93among Animation in United States#1660among Movie / TV Show / Series in United States#3922in Movies & TV

The average Penguins of Madagascar fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ice Age (franchise), Night at the Museum, Shark Tale, with strongest over-indexing on Ice Age (franchise) (176.31× the country average).

Demographically, the Penguins of Madagascar audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penguins of Madagascar fan in United States is more female, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Ice Age (franchise).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penguins of Madagascar profile in United States.

Audience size
1.1M
in United States
Gender
55.4%♀
44.6% male
Age
33.1
average years
Country rank
#22059
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Penguins of Madagascar viewers

55.4% are female, 44.6% are male, average age 33.1.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Penguins of Madagascar audience in United States
MetricValue
Female55.4%
Male44.6%
Average age33.1
Estimated audience size1,109,873
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Penguins of Madagascar audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Penguins of Madagascar audience comes from United States.

Worldwide audience distribution share by country for Penguins of Madagascar
CountryShare
United States31.8%
United Kingdom6.7%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penguins of Madagascar audience in United States is strongest.

Fig. 05

Top regions by affinity

Penguins of Madagascar fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.42×
02Idaho~7K1.30×
03Hawaii~5K1.25×
04Alaska~3K1.21×
05California~100K1.18×
06Texas~100K1.18×
07Arizona~20K1.18×
08New Mexico~6K1.14×
09Nebraska~6K1.12×
10Montana~3K1.12×
11Washington~20K1.10×
12South Dakota~3K1.08×
13Oregon~10K1.07×
14Kansas~9K1.07×
15Oklahoma~10K1.05×
16Indiana~20K1.03×
17New Hampshire~4K1.02×
18North Dakota~2K1.01×
19Colorado~20K1.00×
20Arkansas~8K1.00×
21Rhode Island~3K1.00×
22Kentucky~10K0.99×
23Iowa~8K0.99×
24Michigan~30K0.97×
25Wisconsin~10K0.97×
26Vermont~2K0.97×
27North Carolina~30K0.96×
28Connecticut~10K0.96×
29Nevada~9K0.95×
30Illinois~30K0.94×
31Ohio~30K0.94×
32Tennessee~20K0.94×
33Missouri~20K0.94×
34Minnesota~10K0.94×
35West Virginia~4K0.94×
36Maine~3K0.94×
37Georgia~30K0.93×
38Massachusetts~20K0.93×
39Florida~60K0.92×
40Virginia~20K0.91×
41Pennsylvania~30K0.90×
42New Jersey~20K0.88×
43Maryland~20K0.88×
44New York~50K0.86×
45South Carolina~10K0.86×
46Alabama~10K0.86×
47Louisiana~10K0.85×
48Delaware~2K0.84×
49Mississippi~7K0.81×
50Washington, District of Columbia~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Penguins of Madagascar, United States
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penguins of Madagascar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penguins of Madagascar audience
#·InterestCategoryAffinity×
01Ice Age (franchise)Movies & TV176.31×
02Night at the MuseumMovies & TV150.34×
03Shark TaleMovies & TV117.52×
04DreamWorksMovies & TV85.91×
05Candy Crush Soda SagaGames42.93×
06MegamindMovies & TV38.32×
07John MalkovichMovies & TV32.36×
08Eva GreenMovies & TV24.34×
09Wild KrattsMovies & TV22.66×
10DumboMovies & TV20.00×
11Revenge (TV series)Movies & TV20.00×
12Meet the RobinsonsMovies & TV20.00×
13Rachel McAdamsMovies & TV18.68×
14Toy Story (franchise)Movies & TV18.47×
15Urban DictionaryInternet & Social Media18.09×
16MonstersMovies & TV17.92×
17Jennifer Love HewittMovies & TV15.59×
18Nathan FillionMovies & TV15.14×
19CarvanaCars & Mobility7.45×
20SubwayFood & Beverages4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penguins of Madagascar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penguins of Madagascar audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
SpiritualityBALANCE1.49×
Urban LifestyleOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penguins of Madagascar audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
DIY MentalityTHRILL0.72×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Penguins of Madagascar have in United States?

Penguins of Madagascar has an estimated audience of 1,109,873 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Penguins of Madagascar viewers?

55.4% of Penguins of Madagascar fans are female, 44.6% are male, with an average age of 33.1 years.

03

Which brands do Penguins of Madagascar fans like most?

Penguins of Madagascar fans show strongest brand affinity for Ice Age (franchise) (176.31×), Night at the Museum (150.34×), and Shark Tale (117.52×) over the country average.

04

Where do Penguins of Madagascar fans live in United States?

Penguins of Madagascar fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Penguins of Madagascar fans also like?

Beyond Penguins of Madagascar itself, the audience over-indexes on Night at the Museum (150.34×), Shark Tale (117.52×), Megamind (38.32×), and Urban Dictionary (18.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Penguins of Madagascar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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