Penguins of Madagascar Audience in United States

Penguins of Madagascar logo

Penguins of Madagascar has an estimated audience of 1,012,924 people in United States. 55.4% are female, 44.6% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Nebraska Cornhuskers football, Home equity, Pixel of Ink, Dog breed, Mortgage insurance.

The average Penguins of Madagascar fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska Cornhuskers football, Home equity, Pixel of Ink, with strongest over-indexing on Nebraska Cornhuskers football (13.25× the country average). Demographically, the Penguins of Madagascar audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Penguins of Madagascar fans

Demographic split for Penguins of Madagascar audience in United States
MetricValue
Female55.4%
Male44.6%
Average age33.1
Estimated audience size1,012,924

Audience persona

The typical Penguins of Madagascar fan in United States is more female, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Penguins of Madagascar in United States
RegionReachAffinity
California132,1181.19×
Texas101,7501.17×
Florida67,1760.98×
New York52,2070.92×
Illinois31,3290.93×
Ohio31,2831×
Georgia30,7240.98×
Pennsylvania30,6870.9×
North Carolina29,7570.98×
Michigan26,1390.99×
Arizona24,3771.18×
Virginia23,1470.94×
Washington22,9621.13×
New Jersey22,5830.88×
Tennessee20,4101×
Indiana19,8381.07×
Massachusetts18,7420.94×
Maryland16,0350.92×
Colorado15,8810.99×
Missouri15,2250.93×
Wisconsin14,1580.93×
Minnesota13,5700.93×
South Carolina13,2530.87×
Utah12,8811.42×
Kentucky12,5880.99×
Oregon12,4791.07×
Alabama11,8800.84×
Oklahoma11,5331.03×
Louisiana11,0830.85×
Connecticut9,5460.94×
Nevada9,1560.93×
Kansas8,8311.11×
Iowa8,3751×
Arkansas7,9020.95×
Mississippi6,6250.79×
Idaho6,5091.28×
Nebraska5,6551.11×
New Mexico5,5361.09×
Hawaii5,3611.23×
West Virginia4,4660.95×
New Hampshire4,4401.11×
Rhode Island3,4251.06×
Maine3,3990.94×
Montana3,1721.13×
South Dakota2,6001.11×
Alaska2,4461.13×
Washington, District of Columbia2,3860.78×
Delaware1,9770.71×
North Dakota1,9140.92×
Vermont1,6490.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penguins of Madagascar audience
BrandAffinityCategory
Nebraska Cornhuskers football13.25×Sports
Home equity4.22×Home & Garden
Pixel of Ink59.44×Literature
Dog breed1.63×Pets & Animals
Mortgage insurance5.39×Business & Career
Assassin's Creed II8.06×Games
Home construction1.5×Home & Garden
Nationality2.22×Politics & Society
Arnold Palmer6.05×Sports
Elsword14.67×Games
Hexbug20×Kids & Family
Keirin20×Sports
Monogram3.12×Home & Garden
Empresarios11.18×Politics & Society
Nia Jax7.66×Sports
Hongik University9.76×Business & Career
JDSU2.15×Business & Career
Home staging3.62×Home & Garden
Racing1.8×Cars & Mobility
Temple Grandin5.09×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penguins of Madagascar audience
TraitClusterScore
Convenience OrientationPREMIUM1.22
LGBTQ+ IdentityOPEN1.2
MindfulnessBALANCE1.16
Urban LifestyleOPEN1.16
TraditionCONSERVATISM1.11
IndulgenceJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Penguins of Madagascar
CountryShare
United States33.2%
United Kingdom7.6%
India5.1%

See Penguins of Madagascar audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Penguins of Madagascar have in United States?

Penguins of Madagascar has an estimated audience of 1,012,924 people in United States, concentrated in California and Texas.

What is the gender split and age of Penguins of Madagascar fans?

55.4% of Penguins of Madagascar fans are female, 44.6% are male, with an average age of 33.1 years.

Which brands do Penguins of Madagascar fans like most?

Penguins of Madagascar fans show strongest brand affinity for Nebraska Cornhuskers football (13.25×), Home equity (4.22×), and Pixel of Ink (59.44×) over the country average.

Where do Penguins of Madagascar fans live in United States?

Penguins of Madagascar fans in United States are most concentrated in California (reach 132,118), Texas (reach 101,750), and Florida (reach 67,176). These three regions account for the largest share of the active audience.

What other brands do Penguins of Madagascar fans also like?

Beyond Penguins of Madagascar itself, the audience over-indexes on Home equity (4.22×), Pixel of Ink (59.44×), Dog breed (1.63×), and Mortgage insurance (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penguins of Madagascar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.