A data profile of the people who buy, follow and care about Penguins of Madagascar in Mexico — modelled from more than twelve digital signal sources. Penguins of Madagascar has an estimated audience of 169,798 people in Mexico.
Penguins of Madagascar has an estimated audience of 169,798 people in Mexico. 42.7% are female, 57.3% are male, average age 30.7. Top brand affinities: Monsters, Shopping and fashion, Beyblade, Tinker Bell (film series), Dr. Seuss.
Top brand affinities include Monsters, Shopping and fashion, Beyblade, with strongest over-indexing on Monsters (64.26× the country average).
Demographically, the Penguins of Madagascar audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Penguins of Madagascar fan in Mexico is more male, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Monsters.
The key figures that characterise the Penguins of Madagascar profile in Mexico.
42.7% are female, 57.3% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 30.7 |
| Estimated audience size | 169,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 2% |
of the worldwide Penguins of Madagascar audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 6.7% |
| India | 5.4% |
The strongest cross-interests of the Penguins of Madagascar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dr. Seuss | Literature | 103.93× | ||
| 02 | Beyblade | Literature | 90.98× | ||
| 03 | Bambi | Movies & TV | 67.69× | ||
| 04 | Monsters | Movies & TV | 64.26× | ||
| 05 | Danny Phantom | Movies & TV | 62.74× | ||
| 06 | Tinker Bell (film series) | Movies & TV | 53.89× | ||
| 07 | Dumbo | Movies & TV | 47.46× | ||
| 08 | WALL-E | Movies & TV | 37.53× | ||
| 09 | Jumanji | Movies & TV | 28.26× | ||
| 10 | Toy Story (franchise) | Movies & TV | 24.85× | ||
| 11 | Exfoliation (cosmetology) | Beauty & Wellness | 23.73× | ||
| 12 | Sonic the Hedgehog (series) | Games | 22.66× | ||
| 13 | Zootopia | Movies & TV | 20.49× | ||
| 14 | Costa Rica | Travel & Leisure | 20.00× | ||
| 15 | Love & Sex | Kids & Family | 20.00× | ||
| 16 | Valentine's Day | Kids & Family | 20.00× | ||
| 17 | Shopping and fashion | Shopping | 19.69× | ||
| 18 | Hotel Transylvania | Movies & TV | 16.73× | ||
| 19 | Game consoles | Technology & Electronics | 10.31× | ||
| 20 | Catholic Church | Politics & Society | 6.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.07× | |
| Career Orientation | POWER | 1.95× | |
| Travelling | THRILL | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Healthy Lifestyle | BALANCE | 0.69× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Penguins of Madagascar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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