Brooklyn Brewery Audience in United States

Brooklyn Brewery has an estimated audience of 2,183,600 people in United States. 42.0% are female, 58.0% are male, average age 36.6. Top regions: New York, California, New Jersey. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Brooklyn Brewery fan in United States is 36.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Brooklyn Brewery audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Brooklyn Brewery fans

Demographic split for Brooklyn Brewery audience in United States
MetricValue
Female42.0%
Male58.0%
Average age36.6
Estimated audience size2,183,600

Audience persona

The typical Brooklyn Brewery fan in United States is more male, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Brooklyn Brewery in United States
RegionReachAffinity
New York880,7627.22×
California212,9810.89×
New Jersey180,6883.25×
Texas150,9100.8×
Florida149,0181.01×
Pennsylvania85,5371.16×
Illinois65,3570.9×
Georgia64,6330.96×
Michigan63,6831.12×
North Carolina62,8680.96×
Ohio61,4850.91×
Massachusetts58,1481.35×
Virginia55,3721.04×
Maryland51,6641.38×
Connecticut40,2871.84×
Colorado39,9891.16×
Washington36,7530.84×
Arizona34,8060.78×
Wisconsin31,2060.95×
Tennessee29,9240.68×
Indiana29,4660.74×
South Carolina24,8090.76×
Missouri23,9120.68×
Minnesota21,3350.68×
Alabama21,0010.69×
Oregon20,8090.83×
Louisiana19,6600.7×
Kentucky16,4750.6×
Mississippi15,8950.88×
Nevada14,5180.69×
Iowa14,3670.8×
Oklahoma13,4810.56×
Utah11,7120.6×
Arkansas10,9430.61×
Kansas10,2090.59×
Washington, District of Columbia9,7211.48×
Rhode Island8,4921.22×
New Hampshire7,0260.82×
New Mexico6,6490.61×
Maine6,4240.82×
Hawaii5,9970.64×
Idaho5,8990.54×
Delaware5,8230.97×
Nebraska5,8000.53×
West Virginia5,2530.52×
Vermont3,6360.95×
Montana3,5450.59×
South Dakota2,5120.5×
Alaska2,3530.5×
North Dakota2,0520.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brooklyn Brewery audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
NASDAQ5.96×Business & Career
New Belgium Brewing Company27.08×Food & Beverages
Kia Sportage18.75×Cars & Mobility
Western Union6.66×Business & Career
Birra Moretti75.56×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Internet Movie Database5.48×Movies & TV
Haribo15.19×Food & Beverages
BrewDog24.02×Food & Beverages
Brewing3.36×Food & Beverages
Light beer9.07×Food & Beverages
Tennessee whiskey6.39×Food & Beverages
Guinness10.75×Food & Beverages
Taco Bell2.24×Food & Beverages
FedEx2.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brooklyn Brewery audience
TraitClusterScore
Quality AwarenessPREMIUM2.72
Early Adopter MentalityPOWER1.88
Luxury OrientationPREMIUM1.84
Design AffinityPREMIUM1.63
Convenience OrientationPREMIUM1.55
Sports ActivityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Brooklyn Brewery
CountryShare
United States31.7%
United Kingdom4.2%
Australia4.1%

See Brooklyn Brewery audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Brooklyn Brewery have in United States?

Brooklyn Brewery has an estimated audience of 2,183,600 people in United States, concentrated in New York and California.

What is the gender split and age of Brooklyn Brewery fans?

42.0% of Brooklyn Brewery fans are female, 58.0% are male, with an average age of 36.6 years.

Which brands do Brooklyn Brewery fans like most?

Brooklyn Brewery fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Brooklyn Brewery fans live in United States?

Brooklyn Brewery fans in United States are most concentrated in New York (reach 880,762), California (reach 212,981), and New Jersey (reach 180,688). These three regions account for the largest share of the active audience.

What other brands do Brooklyn Brewery fans also like?

Beyond Brooklyn Brewery itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooklyn Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.