Rascasse Audience Intelligence

Brooklyn Brewery Target Market in United States

A data profile of the people who buy, follow and care about Brooklyn Brewery in United States — modelled from more than twelve digital signal sources. Brooklyn Brewery has an estimated audience of 2,236,390 people in United States.

#6among Beer in United States#1315among Brand in United States#788in Food & Beverages

The average Brooklyn Brewery fan in United States is 36.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include NASDAQ, New Belgium Brewing Company, FedEx, with strongest over-indexing on NASDAQ (8.21× the country average).

Demographically, the Brooklyn Brewery audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brooklyn Brewery fan in United States is more male, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for NASDAQ.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooklyn Brewery profile in United States.

Audience size
2.2M
in United States
Gender
42.0%♀
58.0% male
Age
36.6
average years
Country rank
#13022
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brooklyn Brewery

42.0% are female, 58.0% are male, average age 36.6.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Brooklyn Brewery audience in United States
MetricValue
Female42.0%
Male58.0%
Average age36.6
Estimated audience size2,236,390
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Brooklyn Brewery audience in United States
Age bracketShare%
16-1917%
20-2928%
30-3927%
40-4918%
50+10%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Brooklyn Brewery audience comes from United States.

Worldwide audience distribution share by country for Brooklyn Brewery
CountryShare
United States31.9%
India4.1%
Australia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooklyn Brewery audience in United States is strongest.

Fig. 05

Top regions by affinity

Brooklyn Brewery customers by region in United States
#RegionReachAffinity×
01New York~900K7.67×
02New Jersey~200K3.67×
03Connecticut~40K1.92×
04Washington, District of Columbia~9K1.43×
05Maryland~50K1.40×
06Rhode Island~9K1.31×
07Massachusetts~50K1.25×
08Michigan~70K1.23×
09Pennsylvania~80K1.09×
10Colorado~40K1.07×
11Wisconsin~30K1.06×
12Vermont~4K0.98×
13Virginia~50K0.97×
14Delaware~6K0.97×
15Iowa~20K0.95×
16Ohio~60K0.94×
17Florida~100K0.93×
18Mississippi~20K0.93×
19North Carolina~60K0.91×
20Georgia~60K0.90×
21Oregon~20K0.85×
22Illinois~60K0.84×
23California~200K0.82×
24New Hampshire~7K0.81×
25Maine~6K0.80×
26Texas~100K0.79×
27Washington~30K0.78×
28Indiana~30K0.77×
29Arizona~30K0.75×
30South Carolina~20K0.73×
31Louisiana~20K0.70×
32Alabama~20K0.69×
33Nevada~10K0.67×
34Missouri~20K0.66×
35Tennessee~30K0.65×
36Minnesota~20K0.64×
37Hawaii~6K0.64×
38New Mexico~7K0.63×
39Arkansas~10K0.61×
40Montana~4K0.61×
41Alaska~3K0.61×
42Kentucky~20K0.60×
43Utah~10K0.59×
44Kansas~10K0.59×
45West Virginia~6K0.57×
46South Dakota~3K0.57×
47Idaho~6K0.56×
48North Dakota~2K0.56×
49Oklahoma~10K0.55×
50Nebraska~6K0.55×
Fig. 06

Affinity by region

Affinity by region — Brooklyn Brewery, United States
0.55×1.00×7.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooklyn Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooklyn Brewery audience
#·InterestCategoryAffinity×
01Birra MorettiFood & Beverages87.53×
02New Belgium Brewing CompanyFood & Beverages35.26×
03Lagunitas Brewing CompanyFood & Beverages34.76×
04BrewDogFood & Beverages24.46×
05Tic TacFood & Beverages21.34×
06GuinnessFood & Beverages19.02×
07SicilyTravel & Leisure13.61×
08LagerFood & Beverages12.81×
09Dollar Shave ClubBeauty & Wellness9.79×
10Light beerFood & Beverages8.78×
11NASDAQBusiness & Career8.21×
12Western UnionBusiness & Career6.96×
13Tennessee whiskeyFood & Beverages6.85×
14FedExBusiness & Career6.49×
15Bourbon whiskeyFood & Beverages4.16×
16BrewingFood & Beverages3.50×
17Wendy'sFood & Beverages3.21×
18CocktailFood & Beverages2.76×
19Financial servicesBusiness & Career2.42×
20Alcoholic beveragesFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooklyn Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooklyn Brewery audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.45×
IndulgenceJOY1.71×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooklyn Brewery audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.78×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brooklyn Brewery's target market in United States?

Brooklyn Brewery's target market in United States covers an estimated 2,236,390 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Brooklyn Brewery customers?

42.0% of the Brooklyn Brewery audience are female, 58.0% are male, with an average age of 36.6 years.

03

Which brands do Brooklyn Brewery fans like most?

Brooklyn Brewery fans show strongest brand affinity for NASDAQ (8.21×), New Belgium Brewing Company (35.26×), and FedEx (6.49×) over the country average.

04

Where do Brooklyn Brewery fans live in United States?

Brooklyn Brewery fans in United States are most concentrated in New York (reach ~900K), New Jersey (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brooklyn Brewery fans also like?

Beyond Brooklyn Brewery itself, the audience over-indexes on New Belgium Brewing Company (35.26×), FedEx (6.49×), Lagunitas Brewing Company (34.76×), and Guinness (19.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Brooklyn Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooklyn Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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