Rascasse Audience Intelligence

Jelly Belly Target Market in United States

A data profile of the people who buy, follow and care about Jelly Belly in United States — modelled from more than twelve digital signal sources. Jelly Belly has an estimated audience of 991,788 people in United States.

#1among Chewing gum in United States#2431among Brand in United States#1325in Food & Beverages

The average Jelly Belly fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ritter Sport, Tissot, Pizza Hut, with strongest over-indexing on Ritter Sport (147.62× the country average).

Demographically, the Jelly Belly audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jelly Belly fan in United States is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Ritter Sport.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jelly Belly profile in United States.

Audience size
992K
in United States
Gender
67.2%♀
32.8% male
Age
34.9
average years
Country rank
#23799
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jelly Belly

67.2% are female, 32.8% are male, average age 34.9.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Jelly Belly audience in United States
MetricValue
Female67.2%
Male32.8%
Average age34.9
Estimated audience size991,788
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Jelly Belly audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4918%
50+12%
Fig. 04

Worldwide distribution

67.8%

of the worldwide Jelly Belly audience comes from United States.

Worldwide audience distribution share by country for Jelly Belly
CountryShare
United States67.8%
Canada6.2%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jelly Belly audience in United States is strongest.

Fig. 05

Top regions by affinity

Jelly Belly customers by region in United States
#RegionReachAffinity×
01California~200K1.68×
02Wisconsin~20K1.49×
03Illinois~40K1.33×
04Oregon~10K1.20×
05Idaho~6K1.18×
06Nevada~10K1.14×
07Maine~4K1.14×
08Utah~10K1.12×
09Indiana~20K1.11×
10Washington~20K1.09×
11Missouri~20K1.08×
12Michigan~30K1.05×
13Colorado~20K1.04×
14Minnesota~10K1.04×
15Connecticut~10K1.04×
16New Hampshire~4K1.04×
17Montana~3K1.04×
18Vermont~2K1.04×
19Iowa~8K1.02×
20Kansas~8K1.00×
21Arizona~20K0.99×
22Nebraska~5K0.99×
23West Virginia~5K0.99×
24Massachusetts~20K0.98×
25Oklahoma~10K0.98×
26South Dakota~2K0.98×
27Alaska~2K0.98×
28Ohio~30K0.95×
29New Mexico~5K0.95×
30Virginia~20K0.94×
31Tennessee~20K0.94×
32Kentucky~10K0.94×
33North Dakota~2K0.94×
34North Carolina~30K0.93×
35Rhode Island~3K0.93×
36Pennsylvania~30K0.92×
37South Carolina~10K0.92×
38Arkansas~7K0.92×
39Alabama~10K0.91×
40Maryland~20K0.89×
41New Jersey~20K0.87×
42Delaware~2K0.87×
43New York~50K0.85×
44Georgia~30K0.85×
45Louisiana~10K0.85×
46Mississippi~7K0.85×
47Florida~60K0.84×
48Hawaii~3K0.82×
49Texas~70K0.81×
50Washington, District of Columbia~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Jelly Belly, United States
0.78×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jelly Belly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jelly Belly audience
#·InterestCategoryAffinity×
01Ritter SportFood & Beverages147.62×
02Kinder BuenoFood & Beverages42.64×
03HariboFood & Beverages25.76×
04TissotFashion & Accessoires24.44×
05Hunter BootsFashion & Accessoires22.00×
06BiodermaBeauty & Wellness18.86×
07Ferrero RocherFood & Beverages14.72×
08NiveaBeauty & Wellness14.04×
09Tim AllenMovies & TV11.15×
10BoxingSports7.09×
11QVCMovies & TV5.64×
12Pizza HutFood & Beverages5.06×
13FedExBusiness & Career4.61×
14SubwayFood & Beverages4.52×
15Discount storesShopping4.32×
16ConfectioneryFood & Beverages3.97×
17CandyFood & Beverages3.95×
18Domino's PizzaFood & Beverages3.72×
19McDonald'sFood & Beverages2.99×
20PinterestInternet & Social Media2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jelly Belly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jelly Belly audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.55×
Convenience OrientationPREMIUM2.44×
Pet OwnershipJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jelly Belly audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
IndividualismJOY0.83×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jelly Belly's target market in United States?

Jelly Belly's target market in United States covers an estimated 991,788 people, concentrated in California and Texas.

02

What is the gender split and age of Jelly Belly customers?

67.2% of the Jelly Belly audience are female, 32.8% are male, with an average age of 34.9 years.

03

Which brands do Jelly Belly fans like most?

Jelly Belly fans show strongest brand affinity for Ritter Sport (147.62×), Tissot (24.44×), and Pizza Hut (5.06×) over the country average.

04

Where do Jelly Belly fans live in United States?

Jelly Belly fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jelly Belly fans also like?

Beyond Jelly Belly itself, the audience over-indexes on Tissot (24.44×), Pizza Hut (5.06×), Haribo (25.76×), and Subway (4.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jelly Belly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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