Jelly Belly Audience in United States

Jelly Belly logo

Jelly Belly has an estimated audience of 981,886 people in United States. 67.2% are female, 32.8% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Ichiro Suzuki, Elsword, Goop, Grinch, Vocal harmony.

The average Jelly Belly fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ichiro Suzuki, Elsword, Goop, with strongest over-indexing on Ichiro Suzuki (190.64× the country average). Demographically, the Jelly Belly audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

Demographics of Jelly Belly fans

Demographic split for Jelly Belly audience in United States
MetricValue
Female67.2%
Male32.8%
Average age34.9
Estimated audience size981,886

Audience persona

The typical Jelly Belly fan in United States is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Ichiro Suzuki.

Top regions in United States

Top regions ranked by reach for Jelly Belly in United States
RegionReachAffinity
California186,3281.73×
Texas69,8020.83×
Florida59,6080.9×
Illinois50,2021.53×
New York49,8840.91×
Pennsylvania30,5390.92×
Ohio29,6140.98×
Michigan28,2091.1×
North Carolina27,8120.94×
Georgia25,3400.84×
Wisconsin23,3401.58×
New Jersey22,4850.9×
Washington22,0391.12×
Virginia21,6830.91×
Arizona20,4081.02×
Indiana20,2391.13×
Massachusetts19,3731×
Tennessee19,2120.98×
Missouri17,6431.11×
Colorado17,2091.11×
Maryland15,1100.89×
Minnesota14,7751.05×
Oregon14,1981.26×
South Carolina13,5570.92×
Alabama12,5380.91×
Nevada11,4781.21×
Kentucky11,3050.92×
Oklahoma11,0691.02×
Louisiana10,7380.85×
Connecticut9,9751.01×
Utah9,8191.12×
Iowa8,2631.02×
Kansas7,3720.95×
Arkansas7,3050.9×
Mississippi6,3850.79×
Idaho5,6481.15×
Nebraska4,7550.97×
New Mexico4,7100.96×
West Virginia4,4010.96×
New Hampshire3,9951.03×
Maine3,9151.11×
Hawaii3,0930.73×
Montana2,8121.03×
Rhode Island2,7890.89×
Washington, District of Columbia2,1110.72×
Delaware1,9840.73×
South Dakota1,8790.83×
Alaska1,8610.89×
Vermont1,6930.98×
North Dakota1,5800.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jelly Belly audience
BrandAffinityCategory
Ichiro Suzuki190.64×Sports
Elsword52.94×Games
Goop10.79×Internet & Social Media
Grinch7.26×Movies & TV
Vocal harmony7.9×Music & Radio
Mothercare5.43×Kids & Family
Governor of Michigan11.22×Politics & Society
Historic site6.43×Arts & Culture
Iowa River35.82×Travel & Leisure
Arco Iris27.39×Music & Radio
Hibachi10.22×Food & Beverages
Wok8.32×Food & Beverages
Obscura Antiques & Oddities53.61×Home & Garden
Mathcore9.83×Music & Radio
Google Home7.73×Technology & Electronics
Grace Slick10.45×Music & Radio
Combat sport1.84×Sports
Certified diabetes educator14.96×Business & Career
La Jolla10.07×Travel & Leisure
No Escape (1994 film)12.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jelly Belly audience
TraitClusterScore
IndulgenceJOY1.97
Pet OwnershipJOY1.56
SustainabilityBALANCE1.39
Design AffinityPREMIUM1.37
Convenience OrientationPREMIUM1.35
Community OrientationOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Jelly Belly
CountryShare
United States67.7%
Canada6.2%
United Kingdom4.6%

See Jelly Belly audiences in other countries

More Chewing gum audiences in United States

Frequently asked questions

How many fans does Jelly Belly have in United States?

Jelly Belly has an estimated audience of 981,886 people in United States, concentrated in California and Texas.

What is the gender split and age of Jelly Belly fans?

67.2% of Jelly Belly fans are female, 32.8% are male, with an average age of 34.9 years.

Which brands do Jelly Belly fans like most?

Jelly Belly fans show strongest brand affinity for Ichiro Suzuki (190.64×), Elsword (52.94×), and Goop (10.79×) over the country average.

Where do Jelly Belly fans live in United States?

Jelly Belly fans in United States are most concentrated in California (reach 186,328), Texas (reach 69,802), and Florida (reach 59,608). These three regions account for the largest share of the active audience.

What other brands do Jelly Belly fans also like?

Beyond Jelly Belly itself, the audience over-indexes on Elsword (52.94×), Goop (10.79×), Grinch (7.26×), and Vocal harmony (7.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jelly Belly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.