Rascasse Audience Intelligence

Extra (gum) Target Market in United States

A data profile of the people who buy, follow and care about Extra (gum) in United States — modelled from more than twelve digital signal sources. Extra (gum) has an estimated audience of 536,939 people in United States.

#4among Chewing gum in United States#3608among Brand in United States#1880in Food & Beverages

The average Extra (gum) fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ritter Sport, Stephen Hawking, Chewing gum, with strongest over-indexing on Ritter Sport (344.94× the country average).

Demographically, the Extra (gum) audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Extra (gum) fan in United States is balanced, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Ritter Sport.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Extra (gum) profile in United States.

Audience size
537K
in United States
Gender
48.3%♀
51.7% male
Age
33.4
average years
Country rank
#35155
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Extra (gum)

48.3% are female, 51.7% are male, average age 33.4.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Extra (gum) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age33.4
Estimated audience size536,939
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Extra (gum) audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Extra (gum) audience comes from United States.

Worldwide audience distribution share by country for Extra (gum)
CountryShare
Brazil23.4%
Saudi Arabia22.9%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Extra (gum) audience in United States is strongest.

Fig. 05

Top regions by affinity

Extra (gum) customers by region in United States
#RegionReachAffinity×
01Louisiana~10K1.40×
02Alabama~10K1.36×
03New Jersey~20K1.21×
04Mississippi~5K1.21×
05Georgia~20K1.15×
06Michigan~20K1.15×
07South Carolina~9K1.15×
08Arkansas~5K1.12×
09North Carolina~20K1.10×
10Florida~40K1.08×
11New York~30K1.08×
12Kentucky~7K1.07×
13Oregon~6K1.06×
14Washington, District of Columbia~2K1.05×
15California~60K1.04×
16Ohio~20K1.04×
17Arizona~10K1.04×
18Indiana~10K1.04×
19Oklahoma~6K1.04×
20New Mexico~3K1.04×
21Tennessee~10K1.03×
22Texas~50K1.01×
23Illinois~20K1.01×
24Virginia~10K1.01×
25Missouri~9K1.01×
26Rhode Island~2K1.00×
27Pennsylvania~20K0.99×
28Maryland~9K0.99×
29Connecticut~5K0.99×
30Kansas~4K0.99×
31West Virginia~2K0.99×
32Nevada~5K0.97×
33Colorado~8K0.95×
34New Hampshire~2K0.95×
35Washington~10K0.94×
36Massachusetts~10K0.93×
37Minnesota~7K0.93×
38Iowa~4K0.93×
39South Dakota~1K0.93×
40Alaska~1K0.93×
41Delaware~1K0.92×
42Wisconsin~7K0.90×
43Idaho~2K0.88×
44Utah~4K0.87×
45Nebraska~2K0.86×
46North Dakota<1K0.86×
47Maine~2K0.84×
48Montana~1K0.84×
49Hawaii~2K0.81×
50Vermont<1K0.81×
Fig. 06

Affinity by region

Affinity by region — Extra (gum), United States
0.81×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Extra (gum) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Extra (gum) audience
#·InterestCategoryAffinity×
01Ritter SportFood & Beverages344.94×
02Hubba BubbaFood & Beverages86.42×
03MilkaFood & Beverages77.01×
04Kinder BuenoFood & Beverages62.24×
05Chef BoyardeeFood & Beverages56.38×
06RoxetteMusic & Radio41.89×
07HariboFood & Beverages39.67×
08Chewing gumFood & Beverages29.33×
09Iggy PopMusic & Radio28.19×
10Avan JogiaMovies & TV26.67×
11Ferrero RocherFood & Beverages26.18×
12Stephen HawkingBusiness & Career26.14×
13Albert EinsteinTechnology & Electronics11.96×
14Chocolate brownieFood & Beverages8.48×
15Pizza HutFood & Beverages5.67×
16ConfectioneryFood & Beverages5.26×
17Domino's PizzaFood & Beverages5.19×
18SubwayFood & Beverages4.58×
19CandyFood & Beverages4.53×
20McDonald'sFood & Beverages3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Extra (gum) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Extra (gum) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.36×
PatriotismCONSERVATISM1.69×
Price SensitivityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Extra (gum) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
CreativityOPEN0.65×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Extra (gum)'s target market in United States?

Extra (gum)'s target market in United States covers an estimated 536,939 people, concentrated in California and Texas.

02

What is the gender split and age of Extra (gum) customers?

48.3% of the Extra (gum) audience are female, 51.7% are male, with an average age of 33.4 years.

03

Which brands do Extra (gum) fans like most?

Extra (gum) fans show strongest brand affinity for Ritter Sport (344.94×), Stephen Hawking (26.14×), and Chewing gum (29.33×) over the country average.

04

Where do Extra (gum) fans live in United States?

Extra (gum) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Extra (gum) fans also like?

Beyond Extra (gum) itself, the audience over-indexes on Stephen Hawking (26.14×), Chewing gum (29.33×), Haribo (39.67×), and Avan Jogia (26.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chewing gum audiences in United States

See Extra (gum) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Extra (gum). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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