Extra (gum) Audience in United States

Extra (gum) logo

Extra (gum) has an estimated audience of 529,513 people in United States. 48.3% are female, 51.7% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Ichiro Suzuki, Keenan Allen, Hexbug, Obscura Antiques & Oddities, Ira Glass.

The average Extra (gum) fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ichiro Suzuki, Keenan Allen, Hexbug, with strongest over-indexing on Ichiro Suzuki (333.74× the country average). Demographically, the Extra (gum) audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

Demographics of Extra (gum) fans

Demographic split for Extra (gum) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age33.4
Estimated audience size529,513

Audience persona

The typical Extra (gum) fan in United States is balanced, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ichiro Suzuki.

Top regions in United States

Top regions ranked by reach for Extra (gum) in United States
RegionReachAffinity
California59,8421.03×
Texas48,8491.07×
Florida40,0461.12×
New York34,4251.16×
Georgia19,3931.19×
Illinois18,5671.05×
Pennsylvania18,3161.03×
North Carolina18,2391.14×
Ohio17,2341.06×
Michigan17,0791.23×
New Jersey17,0421.27×
Virginia14,0411.09×
Arizona11,2061.04×
Tennessee10,9991.04×
Washington10,5610.99×
Alabama10,4181.41×
Massachusetts10,2560.98×
Indiana9,9971.03×
South Carolina9,3961.18×
Maryland9,1771.01×
Missouri8,6921.02×
Colorado8,4601.01×
Louisiana8,4031.23×
Minnesota7,2260.95×
Kentucky6,9861.05×
Wisconsin6,9840.88×
Oregon6,8811.13×
Oklahoma6,1021.04×
Connecticut5,2530.99×
Mississippi5,1511.18×
Nevada5,0010.98×
Arkansas4,4861.03×
Utah4,2100.89×
Kansas4,0890.98×
Iowa3,9580.91×
New Mexico2,7471.03×
West Virginia2,2880.93×
Idaho2,2070.83×
Nebraska2,1930.83×
New Hampshire1,9780.95×
Hawaii1,8310.8×
Washington, District of Columbia1,7691.11×
Rhode Island1,6180.96×
Maine1,5190.8×
Delaware1,2490.86×
Montana1,1280.77×
Alaska9610.85×
South Dakota9180.75×
North Dakota8170.75×
Vermont6760.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Extra (gum) audience
BrandAffinityCategory
Ichiro Suzuki333.74×Sports
Keenan Allen50.18×Sports
Hexbug117.81×Kids & Family
Obscura Antiques & Oddities87.63×Home & Garden
Ira Glass33.95×Music & Radio
Manual labour11.94×Business & Career
Hardik Pandya26.34×Sports
Combat sport2.73×Sports
Who Wants to Be a Millionaire?14.15×Movies & TV
Lenny Henry40.65×Movies & TV
Arnold Palmer9.11×Sports
Historic site5.63×Arts & Culture
Elsword20×Games
edureka44.34×Business & Career
Ion Iliescu55.2×Politics & Society
Jesse Plemons3.3×Movies & TV
Racing2.49×Cars & Mobility
Nebraska Cornhuskers football3.35×Sports
Oskaloosa, Iowa29.98×Shopping
Vocal harmony3.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Extra (gum) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
IndulgenceJOY1.32
PatriotismCONSERVATISM1.2
Price SensitivityPREMIUM1.19
Social Media UsageJOY1.18
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Extra (gum)
CountryShare
Brazil24.4%
Saudi Arabia22.9%
United States8.2%

See Extra (gum) audiences in other countries

More Chewing gum audiences in United States

Frequently asked questions

How many fans does Extra (gum) have in United States?

Extra (gum) has an estimated audience of 529,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Extra (gum) fans?

48.3% of Extra (gum) fans are female, 51.7% are male, with an average age of 33.4 years.

Which brands do Extra (gum) fans like most?

Extra (gum) fans show strongest brand affinity for Ichiro Suzuki (333.74×), Keenan Allen (50.18×), and Hexbug (117.81×) over the country average.

Where do Extra (gum) fans live in United States?

Extra (gum) fans in United States are most concentrated in California (reach 59,842), Texas (reach 48,849), and Florida (reach 40,046). These three regions account for the largest share of the active audience.

What other brands do Extra (gum) fans also like?

Beyond Extra (gum) itself, the audience over-indexes on Keenan Allen (50.18×), Hexbug (117.81×), Obscura Antiques & Oddities (87.63×), and Ira Glass (33.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Extra (gum). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.