Rascasse Audience Intelligence

Chewing gum Audience in United States

A data profile of the people who buy, follow and care about Chewing gum in United States — modelled from more than twelve digital signal sources. Chewing gum has an estimated audience of 4,048,660 people in United States.

#35among Sweet in United States#4287among Topic in United States#516in Food & Beverages

The average Chewing gum fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Extra (gum), Panda Express, United States, with strongest over-indexing on Extra (gum) (29.33× the country average).

Demographically, the Chewing gum audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chewing gum fan in United States is more female, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Extra (gum).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chewing gum profile in United States.

Audience size
4M
in United States
Gender
62.1%♀
37.9% male
Age
36.6
average years
Country rank
#7967
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chewing gum fans

62.1% are female, 37.9% are male, average age 36.6.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Chewing gum audience in United States
MetricValue
Female62.1%
Male37.9%
Average age36.6
Estimated audience size4,048,660
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Chewing gum audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Chewing gum audience comes from United States.

Worldwide audience distribution share by country for Chewing gum
CountryShare
United States31.1%
Thailand5.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chewing gum audience in United States is strongest.

Fig. 05

Top regions by affinity

Chewing gum fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.66×
02Maryland~100K1.65×
03New York~300K1.54×
04Georgia~200K1.49×
05Virginia~100K1.25×
06New Jersey~100K1.21×
07Massachusetts~100K1.20×
08California~500K1.19×
09North Carolina~100K1.19×
10Connecticut~50K1.17×
11Texas~400K1.16×
12Louisiana~60K1.15×
13Delaware~10K1.15×
14Illinois~100K1.09×
15Washington~90K1.09×
16South Carolina~70K1.09×
17Pennsylvania~100K1.08×
18Florida~300K1.06×
19Rhode Island~10K1.06×
20Mississippi~30K1.03×
21Minnesota~60K1.02×
22Oregon~50K1.02×
23Michigan~100K0.99×
24Indiana~70K0.99×
25Alabama~60K0.99×
26Tennessee~80K0.98×
27Missouri~60K0.96×
28Kentucky~50K0.96×
29Nevada~40K0.95×
30Maine~10K0.95×
31Ohio~100K0.94×
32Alaska~8K0.92×
33Vermont~7K0.92×
34Kansas~30K0.91×
35Iowa~30K0.90×
36Arkansas~30K0.90×
37Hawaii~20K0.90×
38Arizona~70K0.88×
39Oklahoma~40K0.88×
40Nebraska~20K0.88×
41New Mexico~20K0.86×
42Utah~30K0.85×
43West Virginia~20K0.85×
44North Dakota~7K0.85×
45Wisconsin~50K0.84×
46Colorado~50K0.83×
47New Hampshire~10K0.82×
48South Dakota~8K0.82×
49Montana~9K0.80×
50Idaho~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Chewing gum, United States
0.77×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chewing gum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chewing gum audience
#·InterestCategoryAffinity×
01Extra (gum)Food & Beverages29.33×
02Trident (gum)Food & Beverages19.90×
03Panda ExpressFood & Beverages3.29×
04GodzillaMovies & TV3.11×
05The UPS StoreShopping2.95×
06Popeyes Louisiana KitchenFood & Beverages2.72×
07Five BelowShopping2.59×
08Little CaesarsFood & Beverages2.53×
09Pizza HutFood & Beverages2.37×
10Taco BellFood & Beverages2.27×
11Dollar GeneralShopping2.20×
12Domino's PizzaFood & Beverages2.19×
13SubwayFood & Beverages2.07×
14United StatesTravel & Leisure1.77×
15Comedy moviesMovies & TV1.68×
16Video gamesGames1.68×
17Hip hop musicMusic & Radio1.64×
18MotherhoodKids & Family1.60×
19Pop musicMusic & Radio1.57×
20FoodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chewing gum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chewing gum audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Need for SecurityCONSERVATISM1.50×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chewing gum audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
TravellingTHRILL0.83×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chewing gum have in United States?

Chewing gum has an estimated audience of 4,048,660 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chewing gum fans?

62.1% of Chewing gum fans are female, 37.9% are male, with an average age of 36.6 years.

03

Which brands do Chewing gum fans like most?

Chewing gum fans show strongest brand affinity for Extra (gum) (29.33×), Panda Express (3.29×), and United States (1.77×) over the country average.

04

Where do Chewing gum fans live in United States?

Chewing gum fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chewing gum fans also like?

Beyond Chewing gum itself, the audience over-indexes on Panda Express (3.29×), United States (1.77×), The UPS Store (2.95×), and Food (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Chewing gum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chewing gum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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