Chewing gum Audience in United States

Chewing gum logo

Chewing gum has an estimated audience of 4,048,660 people in United States. 62.1% are female, 37.9% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Friends, Extra (gum), Panda Express, United States, The UPS Store.

The average Chewing gum fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Friends, Extra (gum), Panda Express, with strongest over-indexing on Friends (2.33× the country average). Demographically, the Chewing gum audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Chewing gum fans

Demographic split for Chewing gum audience in United States
MetricValue
Female62.1%
Male37.9%
Average age36.6
Estimated audience size4,048,660

Audience persona

The typical Chewing gum fan in United States is more female, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for Chewing gum in United States
RegionReachAffinity
California565,6711.27×
Texas426,8271.23×
New York389,0351.72×
Florida305,2991.11×
Georgia200,9451.61×
Illinois154,1731.14×
North Carolina147,3571.21×
Pennsylvania146,6101.08×
Virginia129,6841.32×
New Jersey127,0891.23×
Maryland121,2621.74×
Ohio118,9180.95×
Michigan104,5800.99×
Massachusetts102,8431.29×
Washington89,4091.1×
Tennessee81,1561×
Indiana72,1780.98×
Arizona69,6510.84×
South Carolina64,7101.06×
Louisiana64,4161.23×
Missouri62,9470.96×
Minnesota61,0291.05×
Colorado54,2840.85×
Alabama51,5090.91×
Wisconsin49,7790.82×
Connecticut49,6701.22×
Oregon49,5281.07×
Kentucky45,7090.9×
Oklahoma39,2360.87×
Nevada36,9940.94×
Mississippi33,3521×
Utah29,9940.83×
Arkansas29,3460.88×
Iowa29,1110.87×
Kansas27,0140.85×
Washington, District of Columbia22,8401.88×
Nebraska16,0500.79×
New Mexico15,9660.79×
Hawaii14,8750.85×
Rhode Island13,8361.07×
West Virginia13,3060.71×
Idaho12,7740.63×
Delaware12,7661.14×
Maine11,2090.77×
New Hampshire11,1810.7×
Montana6,0740.54×
Vermont5,7730.81×
Alaska5,5220.64×
North Dakota4,8460.58×
South Dakota4,6380.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chewing gum audience
BrandAffinityCategory
Friends2.33×Movies & TV
Extra (gum)29.33×Food & Beverages
Panda Express3.29×Food & Beverages
United States1.77×Travel & Leisure
The UPS Store2.95×Shopping
Food1.52×Food & Beverages
Godzilla3.11×Movies & TV
Pizza Hut2.37×Food & Beverages
Dollar General2.2×Shopping
Comedy movies1.68×Movies & TV
Video games1.68×Games
Taco Bell2.27×Food & Beverages
Hip hop music1.64×Music & Radio
Trident (gum)19.9×Food & Beverages
Motherhood1.6×Kids & Family
Pop music1.57×Music & Radio
Final Destination2.3×Movies & TV
Subway2.07×Food & Beverages
Little Caesars2.53×Food & Beverages
Five Below2.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chewing gum audience
TraitClusterScore
Convenience OrientationPREMIUM1.49
ExtroversionTHRILL1.16
IndulgenceJOY1.13
Price SensitivityPREMIUM1.13
Family OrientationCONSERVATISM1.12
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Chewing gum
CountryShare
United States31.1%
Thailand5.5%
United Kingdom4.3%

See Chewing gum audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Chewing gum have in United States?

Chewing gum has an estimated audience of 4,048,660 people in United States, concentrated in California and Texas.

What is the gender split and age of Chewing gum fans?

62.1% of Chewing gum fans are female, 37.9% are male, with an average age of 36.6 years.

Which brands do Chewing gum fans like most?

Chewing gum fans show strongest brand affinity for Friends (2.33×), Extra (gum) (29.33×), and Panda Express (3.29×) over the country average.

Where do Chewing gum fans live in United States?

Chewing gum fans in United States are most concentrated in California (reach 565,671), Texas (reach 426,827), and New York (reach 389,035). These three regions account for the largest share of the active audience.

What other brands do Chewing gum fans also like?

Beyond Chewing gum itself, the audience over-indexes on Extra (gum) (29.33×), Panda Express (3.29×), United States (1.77×), and The UPS Store (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chewing gum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.