Trident (gum) Audience in United States

Trident (gum) logo

Trident (gum) has an estimated audience of 613,316 people in United States. 52.1% are female, 47.9% are male, average age 29.9. Top regions: California, Florida, Texas. Top brand affinities: Ichiro Suzuki, Hexbug, Musée du quai Branly - Jacques Chirac, Arnold Palmer, Combat sport.

The average Trident (gum) fan in United States is 29.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Ichiro Suzuki, Hexbug, Musée du quai Branly - Jacques Chirac, with strongest over-indexing on Ichiro Suzuki (70.82× the country average). Demographically, the Trident (gum) audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chewing gum

Demographics of Trident (gum) fans

Demographic split for Trident (gum) audience in United States
MetricValue
Female52.1%
Male47.9%
Average age29.9
Estimated audience size613,316

Audience persona

The typical Trident (gum) fan in United States is balanced, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ichiro Suzuki.

Top regions in United States

Top regions ranked by reach for Trident (gum) in United States
RegionReachAffinity
California77,2441.15×
Florida52,5111.26×
Texas49,3450.94×
New York33,9250.99×
South Carolina25,5782.77×
Massachusetts23,5051.95×
Pennsylvania19,9190.96×
Illinois19,5070.95×
North Carolina18,5261×
Georgia18,1300.96×
Ohio17,3400.92×
Michigan15,7880.98×
New Jersey15,6911.01×
Arizona15,4761.24×
Virginia14,9651×
Washington14,6631.19×
Colorado12,5711.3×
Tennessee12,1240.99×
Indiana10,6880.95×
Minnesota8,8661.01×
Missouri8,5700.87×
Wisconsin8,5300.92×
Kentucky7,3060.95×
Connecticut7,2691.18×
Maryland7,0530.67×
Louisiana7,0060.89×
Oregon6,9610.99×
Alabama6,9410.81×
Oklahoma5,3970.79×
Utah5,0060.91×
Nevada4,9910.84×
Iowa4,4710.88×
Kansas4,3170.89×
Arkansas3,8810.77×
Mississippi3,7390.74×
New Hampshire2,8641.19×
West Virginia2,7910.98×
Nebraska2,6360.86×
New Mexico2,5880.84×
Idaho2,5710.84×
Maine2,5351.15×
Hawaii2,3030.87×
Rhode Island2,1061.08×
Washington, District of Columbia1,5290.83×
Delaware1,5110.89×
Montana1,5060.88×
South Dakota1,1390.8×
Vermont1,0670.99×
Alaska1,0440.8×
North Dakota9410.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trident (gum) audience
BrandAffinityCategory
Ichiro Suzuki70.82×Sports
Hexbug143.76×Kids & Family
Musée du quai Branly - Jacques Chirac149.74×Arts & Culture
Arnold Palmer11.11×Sports
Combat sport2.82×Sports
Kaytranada20×Music & Radio
Elsword25.81×Games
Product design3.04×Business & Career
Racing2.64×Cars & Mobility
Kasik11.9×Travel & Leisure
Tiffany Haddish4.68×Movies & TV
Regional styles of Mexican music2.23×Music & Radio
Kearny, New Jersey20×Travel & Leisure
Ludo (board game)8.26×Games
Mothercare2.19×Kids & Family
Pro-Ject2.73×Music & Radio
3D printing1.59×Technology & Electronics
Kielbasa10.64×Food & Beverages
Panama2.29×Travel & Leisure
Assassin's Creed: Brotherhood7.01×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trident (gum) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
Luxury OrientationPREMIUM1.89
Risk AppetiteTHRILL1.78
ExtroversionTHRILL1.47
Social Media UsageJOY1.32
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Trident (gum)
CountryShare
United States24.1%
Brazil19.8%
Mexico9.8%

See Trident (gum) audiences in other countries

More Chewing gum audiences in United States

Frequently asked questions

How many fans does Trident (gum) have in United States?

Trident (gum) has an estimated audience of 613,316 people in United States, concentrated in California and Florida.

What is the gender split and age of Trident (gum) fans?

52.1% of Trident (gum) fans are female, 47.9% are male, with an average age of 29.9 years.

Which brands do Trident (gum) fans like most?

Trident (gum) fans show strongest brand affinity for Ichiro Suzuki (70.82×), Hexbug (143.76×), and Musée du quai Branly - Jacques Chirac (149.74×) over the country average.

Where do Trident (gum) fans live in United States?

Trident (gum) fans in United States are most concentrated in California (reach 77,244), Florida (reach 52,511), and Texas (reach 49,345). These three regions account for the largest share of the active audience.

What other brands do Trident (gum) fans also like?

Beyond Trident (gum) itself, the audience over-indexes on Hexbug (143.76×), Musée du quai Branly - Jacques Chirac (149.74×), Arnold Palmer (11.11×), and Combat sport (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trident (gum). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.