Bugatti Veyron Audience in United States

Bugatti Veyron logo

Bugatti Veyron has an estimated audience of 1,639,754 people in United States. 21.0% are female, 79.0% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Lamborghini Aventador, Pagani Huayra, Supercar, AutoZone, National Auto Sport Association.

The average Bugatti Veyron fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lamborghini Aventador, Pagani Huayra, Supercar, with strongest over-indexing on Lamborghini Aventador (25.87× the country average). Demographically, the Bugatti Veyron audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Bugatti Veyron fans

Demographic split for Bugatti Veyron audience in United States
MetricValue
Female21.0%
Male79.0%
Average age37.7
Estimated audience size1,639,754

Audience persona

The typical Bugatti Veyron fan in United States is more male, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Lamborghini Aventador.

Top regions in United States

Top regions ranked by reach for Bugatti Veyron in United States
RegionReachAffinity
California212,0411.18×
Texas171,4681.22×
Florida161,2901.45×
New York83,7430.91×
Georgia59,8231.18×
Illinois54,3801×
North Carolina52,2701.06×
Pennsylvania50,8490.92×
Ohio48,3040.96×
Arizona42,2431.26×
Michigan41,1100.96×
Virginia41,0701.03×
Washington39,7901.21×
New Jersey39,4070.94×
Tennessee37,5481.14×
Massachusetts31,0310.96×
Indiana30,4851.02×
Colorado28,9271.12×
Missouri28,3201.07×
Maryland26,5620.94×
South Carolina24,5761×
Alabama24,2521.06×
Minnesota21,9430.93×
Wisconsin21,2880.86×
Oklahoma20,7491.14×
Utah20,1181.37×
Kentucky20,0260.97×
Louisiana19,7850.94×
Oregon19,6151.04×
Nevada18,2301.15×
Connecticut17,4851.06×
Kansas14,4281.12×
Arkansas12,9690.96×
Iowa12,6710.94×
Mississippi11,6570.86×
Idaho9,9951.22×
Nebraska8,1660.99×
New Mexico7,5600.92×
West Virginia6,9030.9×
New Hampshire6,5081.01×
Hawaii5,3160.75×
Maine5,0010.85×
Rhode Island4,5380.87×
Montana4,3770.96×
Washington, District of Columbia3,7170.75×
Delaware3,3760.75×
South Dakota3,0890.82×
Alaska2,9190.83×
North Dakota2,7150.81×
Wyoming2,2720.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bugatti Veyron audience
BrandAffinityCategory
Lamborghini Aventador25.87×Cars & Mobility
Pagani Huayra26.89×Cars & Mobility
Supercar7.08×Cars & Mobility
AutoZone2.64×Cars & Mobility
National Auto Sport Association13.79×Sports
FlightAware6.01×Travel & Leisure
Chrono2414.33×Shopping
CarGurus3.04×Cars & Mobility
Twitch2.85×Games
Bugatti Chiron17.54×Cars & Mobility
Audi R89.01×Cars & Mobility
Advance Auto Parts2.82×Cars & Mobility
O'Reilly Auto Parts2.72×Cars & Mobility
Wheel1.97×Cars & Mobility
Carvana2.7×Cars & Mobility
SUVs1.64×Cars & Mobility
McLaren P115.77×Cars & Mobility
Discount Tire2.51×Shopping
Motor vehicle1.57×Cars & Mobility
Muscle car2.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bugatti Veyron audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
Risk AppetiteTHRILL2.41
Need for SecurityCONSERVATISM2.18
Early Adopter MentalityPOWER2.1
PatriotismCONSERVATISM1.7
Family OrientationCONSERVATISM1.67

Worldwide distribution

Worldwide audience distribution share by country for Bugatti Veyron
CountryShare
United States22.0%
United Kingdom7.5%
India5.7%

See Bugatti Veyron audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Bugatti Veyron have in United States?

Bugatti Veyron has an estimated audience of 1,639,754 people in United States, concentrated in California and Texas.

What is the gender split and age of Bugatti Veyron fans?

21.0% of Bugatti Veyron fans are female, 79.0% are male, with an average age of 37.7 years.

Which brands do Bugatti Veyron fans like most?

Bugatti Veyron fans show strongest brand affinity for Lamborghini Aventador (25.87×), Pagani Huayra (26.89×), and Supercar (7.08×) over the country average.

Where do Bugatti Veyron fans live in United States?

Bugatti Veyron fans in United States are most concentrated in California (reach 212,041), Texas (reach 171,468), and Florida (reach 161,290). These three regions account for the largest share of the active audience.

What other brands do Bugatti Veyron fans also like?

Beyond Bugatti Veyron itself, the audience over-indexes on Pagani Huayra (26.89×), Supercar (7.08×), AutoZone (2.64×), and National Auto Sport Association (13.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bugatti Veyron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.