Rascasse Audience Intelligence

Bugatti Veyron Audience in United States

A data profile of the people who buy, follow and care about Bugatti Veyron in United States — modelled from more than twelve digital signal sources. Bugatti Veyron has an estimated audience of 1,644,125 people in United States.

#126among Car type in United States#111among Car Model in United States#554in Cars & Mobility

The average Bugatti Veyron fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lamborghini Aventador, Pagani Huayra, Supercar, with strongest over-indexing on Lamborghini Aventador (25.87× the country average).

Demographically, the Bugatti Veyron audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bugatti Veyron fan in United States is more male, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Lamborghini Aventador.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bugatti Veyron profile in United States.

Audience size
1.6M
in United States
Gender
21.0%♀
79.0% male
Age
37.7
average years
Country rank
#16562
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bugatti Veyron fans

21.0% are female, 79.0% are male, average age 37.7.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Bugatti Veyron audience in United States
MetricValue
Female21.0%
Male79.0%
Average age37.7
Estimated audience size1,644,125
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Bugatti Veyron audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Bugatti Veyron audience comes from United States.

Worldwide audience distribution share by country for Bugatti Veyron
CountryShare
United States21.6%
United Kingdom7.5%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bugatti Veyron audience in United States is strongest.

Fig. 05

Top regions by affinity

Bugatti Veyron fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.39×
02Florida~100K1.30×
03Idaho~10K1.19×
04Texas~200K1.15×
05Georgia~60K1.15×
06Arizona~40K1.15×
07Washington~40K1.15×
08Oklahoma~20K1.15×
09Colorado~30K1.14×
10Nevada~20K1.13×
11Alaska~4K1.12×
12Kansas~10K1.08×
13California~200K1.07×
14Tennessee~30K1.06×
15Connecticut~20K1.06×
16Nebraska~9K1.06×
17Alabama~20K1.05×
18Oregon~20K1.05×
19North Carolina~50K1.04×
20Missouri~30K1.04×
21Montana~5K1.04×
22New Hampshire~7K1.03×
23Virginia~40K1.01×
24Indiana~30K1.01×
25Kentucky~20K1.00×
26South Carolina~20K0.98×
27Arkansas~10K0.98×
28Illinois~50K0.97×
29Louisiana~20K0.96×
30New Mexico~8K0.96×
31Michigan~40K0.94×
32New Jersey~40K0.94×
33South Dakota~4K0.94×
34Ohio~50K0.93×
35Minnesota~20K0.93×
36Massachusetts~30K0.92×
37Iowa~10K0.92×
38West Virginia~7K0.92×
39Pennsylvania~50K0.91×
40North Dakota~3K0.91×
41Maryland~30K0.90×
42Mississippi~10K0.90×
43New York~80K0.89×
44Wisconsin~20K0.89×
45Maine~5K0.89×
46Rhode Island~5K0.89×
47Vermont~2K0.87×
48Delaware~4K0.83×
49Hawaii~6K0.81×
50Washington, District of Columbia~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Bugatti Veyron, United States
0.79×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bugatti Veyron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bugatti Veyron audience
#·InterestCategoryAffinity×
01Pagani HuayraCars & Mobility26.89×
02Lamborghini AventadorCars & Mobility25.87×
03Bugatti ChironCars & Mobility17.54×
04Chrono24Shopping14.33×
05National Auto Sport AssociationSports13.79×
06Audi R8Cars & Mobility9.01×
07SupercarCars & Mobility7.08×
08FlightAwareTravel & Leisure6.01×
09Formula OneSports3.12×
10CarGurusCars & Mobility3.04×
11TwitchGames2.85×
12Advance Auto PartsCars & Mobility2.82×
13O'Reilly Auto PartsCars & Mobility2.72×
14CarvanaCars & Mobility2.70×
15AutoZoneCars & Mobility2.64×
16Muscle carCars & Mobility2.63×
17Discount TireShopping2.51×
18WheelCars & Mobility1.97×
19SUVsCars & Mobility1.64×
20Motor vehicleCars & Mobility1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bugatti Veyron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bugatti Veyron audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.34×
PatriotismCONSERVATISM1.63×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bugatti Veyron audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.86×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bugatti Veyron have in United States?

Bugatti Veyron has an estimated audience of 1,644,125 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bugatti Veyron fans?

21.0% of Bugatti Veyron fans are female, 79.0% are male, with an average age of 37.7 years.

03

Which brands do Bugatti Veyron fans like most?

Bugatti Veyron fans show strongest brand affinity for Lamborghini Aventador (25.87×), Pagani Huayra (26.89×), and Supercar (7.08×) over the country average.

04

Where do Bugatti Veyron fans live in United States?

Bugatti Veyron fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bugatti Veyron fans also like?

Beyond Bugatti Veyron itself, the audience over-indexes on Pagani Huayra (26.89×), Supercar (7.08×), National Auto Sport Association (13.79×), and AutoZone (2.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bugatti Veyron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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