Rascasse Audience Intelligence

Oasis (drink) Target Market in United States

A data profile of the people who buy, follow and care about Oasis (drink) in United States — modelled from more than twelve digital signal sources. Oasis (drink) has an estimated audience of 2,113,152 people in United States.

#37among Beverage in United States#1398among Brand in United States#830in Food & Beverages

The average Oasis (drink) fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jon Bernthal, Smoothie King, Jeffrey Dean Morgan, with strongest over-indexing on Jon Bernthal (19.9× the country average).

Demographically, the Oasis (drink) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oasis (drink) fan in United States is more female, around 32.3 years old, with strong Indulgence tendencies and a notable affinity for Jon Bernthal.

Category: Food & Beverages · Type: Brand · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oasis (drink) profile in United States.

Audience size
2.1M
in United States
Gender
61.5%♀
38.5% male
Age
32.3
average years
Country rank
#13648
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oasis (drink)

61.5% are female, 38.5% are male, average age 32.3.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Oasis (drink) audience in United States
MetricValue
Female61.5%
Male38.5%
Average age32.3
Estimated audience size2,113,152
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Oasis (drink) audience in United States
Age bracketShare%
16-1935%
20-2926%
30-3916%
40-4919%
50+5%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Oasis (drink) audience comes from United States.

Worldwide audience distribution share by country for Oasis (drink)
CountryShare
United States16.8%
United Kingdom9.8%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oasis (drink) audience in United States is strongest.

Fig. 05

Top regions by affinity

Oasis (drink) customers by region in United States
#RegionReachAffinity×
01New Mexico~50K4.25×
02New York~200K1.47×
03Montana~8K1.39×
04Michigan~80K1.37×
05California~300K1.29×
06Nevada~30K1.27×
07Massachusetts~50K1.25×
08Maine~9K1.22×
09Illinois~90K1.20×
10Washington, District of Columbia~7K1.16×
11New Jersey~60K1.08×
12Florida~200K1.06×
13Kentucky~30K1.06×
14Arizona~50K1.04×
15Connecticut~20K1.01×
16Texas~200K1.00×
17Pennsylvania~70K1.00×
18Vermont~4K1.00×
19North Dakota~4K0.99×
20Wisconsin~30K0.97×
21Virginia~50K0.96×
22Colorado~30K0.95×
23Oregon~20K0.94×
24Washington~40K0.92×
25Maryland~30K0.92×
26Missouri~30K0.90×
27Utah~20K0.90×
28Iowa~20K0.90×
29Delaware~5K0.90×
30Rhode Island~6K0.89×
31Indiana~30K0.88×
32Minnesota~30K0.88×
33South Carolina~30K0.87×
34Nebraska~9K0.86×
35New Hampshire~7K0.86×
36West Virginia~8K0.85×
37Ohio~60K0.84×
38Alaska~4K0.83×
39Tennessee~30K0.79×
40Georgia~50K0.78×
41Louisiana~20K0.78×
42Hawaii~7K0.77×
43Kansas~10K0.75×
44North Carolina~50K0.74×
45Alabama~20K0.74×
46Oklahoma~20K0.74×
47Idaho~8K0.74×
48South Dakota~3K0.70×
49Arkansas~10K0.67×
50Mississippi~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Oasis (drink), United States
0.60×1.00×4.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oasis (drink) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oasis (drink) audience
#·InterestCategoryAffinity×
01Pepsi MaxFood & Beverages41.14×
02Chandler RiggsMovies & TV33.70×
03Drink mixFood & Beverages26.52×
04Andrew LincolnMovies & TV23.44×
05Jon BernthalMovies & TV19.90×
06Jeffrey Dean MorganMovies & TV19.90×
07Fetty WapMusic & Radio19.90×
08Alicia VikanderMovies & TV19.90×
09Rose LeslieMovies & TV19.90×
10Candice SwanepoelFashion & Accessoires19.90×
11Danai GuriraMovies & TV19.90×
12Hydro FlaskHome & Garden19.44×
13Smoothie KingFood & Beverages13.66×
14Chiwetel EjioforMovies & TV13.44×
15Norman ReedusMovies & TV12.77×
16Patricia ArquetteMovies & TV11.39×
17Britney SpearsMusic & Radio3.68×
18SubwayFood & Beverages2.91×
19Burger KingFood & Beverages2.78×
20RedditInternet & Social Media2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oasis (drink) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oasis (drink) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.61×
ExtroversionTHRILL1.53×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oasis (drink) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Sports ActivityPOWER0.84×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oasis (drink)'s target market in United States?

Oasis (drink)'s target market in United States covers an estimated 2,113,152 people, concentrated in California and Texas.

02

What is the gender split and age of Oasis (drink) customers?

61.5% of the Oasis (drink) audience are female, 38.5% are male, with an average age of 32.3 years.

03

Which brands do Oasis (drink) fans like most?

Oasis (drink) fans show strongest brand affinity for Jon Bernthal (19.9×), Smoothie King (13.66×), and Jeffrey Dean Morgan (19.9×) over the country average.

04

Where do Oasis (drink) fans live in United States?

Oasis (drink) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Oasis (drink) fans also like?

Beyond Oasis (drink) itself, the audience over-indexes on Smoothie King (13.66×), Jeffrey Dean Morgan (19.9×), Fetty Wap (19.9×), and Drink mix (26.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oasis (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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