Oasis (drink) Audience in United States

Oasis (drink) has an estimated audience of 2,130,504 people in United States. 61.5% are female, 38.5% are male, average age 32.3. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Chandler Riggs, Andrew Lincoln, Microblogging.

The average Oasis (drink) fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Chandler Riggs, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Oasis (drink) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beverage

Demographics of Oasis (drink) fans

Demographic split for Oasis (drink) audience in United States
MetricValue
Female61.5%
Male38.5%
Average age32.3
Estimated audience size2,130,504

Audience persona

The typical Oasis (drink) fan in United States is more female, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Oasis (drink) in United States
RegionReachAffinity
California305,8151.31×
Texas192,6341.05×
New York167,9581.41×
Florida158,9271.1×
Illinois88,0271.24×
Michigan79,5951.43×
Pennsylvania75,7781.06×
New Jersey58,2191.07×
Ohio57,4890.88×
Massachusetts56,1161.34×
Georgia53,2660.81×
Virginia52,4101.01×
North Carolina49,0770.77×
Arizona46,5741.07×
Washington42,5331×
New Mexico39,1703.67×
Tennessee35,0760.82×
Indiana34,6780.89×
Maryland34,3650.94×
Colorado34,1471.02×
Missouri32,2200.94×
Wisconsin31,7380.99×
Kentucky28,0341.05×
Minnesota27,7500.91×
Nevada27,5591.34×
South Carolina26,4340.82×
Oregon24,2230.99×
Connecticut21,9141.03×
Louisiana21,2550.77×
Alabama21,0020.71×
Oklahoma18,0340.76×
Utah17,2660.9×
Iowa16,3020.93×
Kansas12,8350.76×
Arkansas12,0610.69×
Mississippi10,1970.58×
Nebraska8,4890.79×
West Virginia7,9310.8×
Maine7,9301.04×
Washington, District of Columbia7,8951.23×
Idaho7,4810.7×
New Hampshire7,2980.87×
Montana6,9601.18×
Hawaii6,8910.75×
Rhode Island6,0230.89×
Delaware5,1330.87×
North Dakota4,1930.96×
Vermont3,6710.98×
Alaska3,4070.75×
South Dakota3,2320.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oasis (drink) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Chandler Riggs62.55×Movies & TV
Andrew Lincoln42.58×Movies & TV
Microblogging12.67×Technology & Electronics
Jon Bernthal15.74×Movies & TV
Singer-songwriter5.51×Music & Radio
Stitch!13.81×Movies & TV
Daniel Day-Lewis19.9×Movies & TV
Income tax13.19×Business & Career
Drink mix27.37×Food & Beverages
Fetty Wap19.9×Music & Radio
Pepsi Max54.98×Food & Beverages
Natalie Dormer19.9×Movies & TV
Kia Sportage17.1×Cars & Mobility
Rose Leslie19.9×Movies & TV
Smoothie King7.65×Food & Beverages
Diaper bag5.15×Kids & Family
Planet Fitness2.99×Sports
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oasis (drink) audience
TraitClusterScore
ExtroversionTHRILL1.96
LGBTQ+ IdentityOPEN1.4
IndulgenceJOY1.35
Early Adopter MentalityPOWER1.29
Convenience OrientationPREMIUM1.21
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Oasis (drink)
CountryShare
United States16.1%
United Kingdom9.9%
Japan8.7%

See Oasis (drink) audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Oasis (drink) have in United States?

Oasis (drink) has an estimated audience of 2,130,504 people in United States, concentrated in California and Texas.

What is the gender split and age of Oasis (drink) fans?

61.5% of Oasis (drink) fans are female, 38.5% are male, with an average age of 32.3 years.

Which brands do Oasis (drink) fans like most?

Oasis (drink) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Chandler Riggs (62.55×) over the country average.

Where do Oasis (drink) fans live in United States?

Oasis (drink) fans in United States are most concentrated in California (reach 305,815), Texas (reach 192,634), and New York (reach 167,958). These three regions account for the largest share of the active audience.

What other brands do Oasis (drink) fans also like?

Beyond Oasis (drink) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Chandler Riggs (62.55×), Andrew Lincoln (42.58×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oasis (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.