Hydro Flask Audience in United States

Hydro Flask logo

Hydro Flask has an estimated audience of 1,755,151 people in United States. 79.5% are female, 20.5% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: Lush (band), Maui Brewing Co, Giant Food, Employers' organization, Filly Flair.

The average Hydro Flask fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lush (band), Maui Brewing Co, Giant Food, with strongest over-indexing on Lush (band) (49.86× the country average). Demographically, the Hydro Flask audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Software

Demographics of Hydro Flask fans

Demographic split for Hydro Flask audience in United States
MetricValue
Female79.5%
Male20.5%
Average age32.4
Estimated audience size1,755,151

Audience persona

The typical Hydro Flask fan in United States is more female, around 32.4 years old, with strong Sustainability tendencies and a notable affinity for Lush (band).

Top regions in United States

Top regions ranked by reach for Hydro Flask in United States
RegionReachAffinity
California399,8542.07×
Texas141,8460.94×
New York88,0800.9×
Florida79,1480.67×
Arizona65,7471.83×
Washington56,1621.6×
Illinois53,5860.92×
Pennsylvania48,0440.81×
Oregon43,2642.15×
North Carolina41,8130.79×
New Jersey41,4440.93×
Colorado39,9481.44×
Virginia38,1380.89×
Massachusetts37,7321.09×
Ohio36,6090.68×
Georgia35,5870.66×
Michigan33,6730.73×
Nevada26,8861.58×
Tennessee25,6690.73×
Maryland24,6980.82×
Minnesota24,6960.98×
Indiana22,8130.71×
Wisconsin22,0520.84×
Missouri19,6210.69×
Utah18,8961.2×
South Carolina17,3700.66×
Alabama17,1580.7×
Hawaii16,9462.25×
Connecticut16,7680.95×
Louisiana14,4970.64×
Kentucky13,8020.63×
Iowa13,4050.93×
Oklahoma12,4770.64×
Kansas11,2800.82×
Idaho11,1951.27×
New Mexico9,9811.13×
Arkansas8,8640.61×
Nebraska8,2350.94×
New Hampshire7,4181.07×
Mississippi6,7050.46×
Montana6,5141.34×
Maine5,8690.93×
Alaska5,2661.4×
Rhode Island4,7160.84×
West Virginia4,4120.54×
Washington, District of Columbia4,3340.82×
South Dakota3,7310.92×
Vermont3,6831.2×
Delaware3,2800.68×
North Dakota3,1380.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hydro Flask audience
BrandAffinityCategory
Lush (band)49.86×Music & Radio
Maui Brewing Co102.38×
Giant Food18.46×Food & Beverages
Employers' organization115.19×Business & Career
Filly Flair40.19×Shopping
Oasis (drink)19.44×Food & Beverages
Suave32.65×Home & Garden
Déjà Vu (2006 film)14.8×Movies & TV
Club Libertad51.88×Sports
Pierre Hermé89.24×Food & Beverages
Huel23.11×Health
Djerba84.16×Travel & Leisure
TeamViewer20.58×Technology & Electronics
APEX10.1×Music & Radio
Wire sculpture45.9×Arts & Culture
Winona Ryder6.04×Movies & TV
Water bottle7.08×Food & Beverages
Nutrition Warehouse83.83×Shopping
Bukit Panjang110.41×Travel & Leisure
Apple Store4.52×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hydro Flask audience
TraitClusterScore
SustainabilityBALANCE2.93
Luxury OrientationPREMIUM1.63
Design AffinityPREMIUM1.39
Sports ActivityPOWER1.38
CreativityOPEN1.23
Healthy LifestyleBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Hydro Flask
CountryShare
United States43.0%
Japan6.0%
United Kingdom3.6%

See Hydro Flask audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Hydro Flask have in United States?

Hydro Flask has an estimated audience of 1,755,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Hydro Flask fans?

79.5% of Hydro Flask fans are female, 20.5% are male, with an average age of 32.4 years.

Which brands do Hydro Flask fans like most?

Hydro Flask fans show strongest brand affinity for Lush (band) (49.86×), Maui Brewing Co (102.38×), and Giant Food (18.46×) over the country average.

Where do Hydro Flask fans live in United States?

Hydro Flask fans in United States are most concentrated in California (reach 399,854), Texas (reach 141,846), and New York (reach 88,080). These three regions account for the largest share of the active audience.

What other brands do Hydro Flask fans also like?

Beyond Hydro Flask itself, the audience over-indexes on Maui Brewing Co (102.38×), Giant Food (18.46×), Employers' organization (115.19×), and Filly Flair (40.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hydro Flask. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.