Rascasse Audience Intelligence

Hydro Flask Target Market in United States

A data profile of the people who buy, follow and care about Hydro Flask in United States — modelled from more than twelve digital signal sources. Hydro Flask has an estimated audience of 1,678,848 people in United States.

#1689among Brand in United States#884in Home & Garden

The average Hydro Flask fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lush (band), Maui Brewing Co, Giant Food, with strongest over-indexing on Lush (band) (49.86× the country average).

Demographically, the Hydro Flask audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hydro Flask fan in United States is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lush (band).

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hydro Flask profile in United States.

Audience size
1.7M
in United States
Gender
79.5%♀
20.5% male
Age
32.4
average years
Country rank
#16313
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hydro Flask

79.5% are female, 20.5% are male, average age 32.4.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for Hydro Flask audience in United States
MetricValue
Female79.5%
Male20.5%
Average age32.4
Estimated audience size1,678,848
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Hydro Flask audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3920%
40-4915%
50+6%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Hydro Flask audience comes from United States.

Worldwide audience distribution share by country for Hydro Flask
CountryShare
United States41.7%
Japan6.2%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hydro Flask audience in United States is strongest.

Fig. 05

Top regions by affinity

Hydro Flask customers by region in United States
#RegionReachAffinity×
01Hawaii~20K2.53×
02Oregon~50K2.25×
03California~400K2.00×
04Arizona~60K1.68×
05Washington~50K1.54×
06Nevada~30K1.53×
07Alaska~6K1.52×
08Colorado~40K1.44×
09Montana~7K1.41×
10Vermont~4K1.33×
11Idaho~10K1.31×
12Utah~20K1.21×
13New Mexico~10K1.14×
14New Hampshire~8K1.09×
15Massachusetts~40K1.08×
16Maine~6K0.99×
17Minnesota~20K0.95×
18Connecticut~20K0.95×
19South Dakota~4K0.95×
20Nebraska~8K0.94×
21North Dakota~3K0.92×
22Iowa~10K0.91×
23New Jersey~40K0.89×
24New York~90K0.87×
25Virginia~40K0.87×
26Rhode Island~5K0.87×
27Washington, District of Columbia~5K0.87×
28Texas~100K0.86×
29Illinois~50K0.86×
30Wisconsin~20K0.83×
31Maryland~20K0.82×
32Pennsylvania~50K0.80×
33Kansas~10K0.80×
34North Carolina~40K0.76×
35Michigan~30K0.71×
36Tennessee~20K0.71×
37Delaware~3K0.71×
38Missouri~20K0.69×
39Indiana~20K0.68×
40Alabama~20K0.66×
41Ohio~40K0.65×
42Florida~80K0.64×
43South Carolina~20K0.63×
44Oklahoma~10K0.63×
45Georgia~30K0.62×
46Kentucky~10K0.62×
47Arkansas~9K0.62×
48Louisiana~10K0.60×
49West Virginia~5K0.59×
50Mississippi~7K0.50×
Fig. 06

Affinity by region

Affinity by region — Hydro Flask, United States
0.50×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hydro Flask audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hydro Flask audience
#·InterestCategoryAffinity×
01Employers' organizationBusiness & Career115.19×
02Maui Brewing CoBrand102.38×
03Pierre HerméFood & Beverages89.24×
04DjerbaTravel & Leisure84.16×
05Nutrition WarehouseShopping83.83×
06Club LibertadSports51.88×
07Lush (band)Music & Radio49.86×
08Wire sculptureArts & Culture45.90×
09Filly FlairShopping40.19×
10SuaveHome & Garden32.65×
11qantas airwaysTravel & Leisure29.61×
12HuelHealth23.11×
13TeamViewerTechnology & Electronics20.58×
14Oasis (drink)Food & Beverages19.44×
15Giant FoodFood & Beverages18.46×
16Déjà Vu (2006 film)Movies & TV14.80×
17RÜFÜSMusic & Radio10.23×
18APEXMusic & Radio10.10×
19Water bottleFood & Beverages7.08×
20Winona RyderMovies & TV6.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hydro Flask audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hydro Flask audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.33×
IndividualismJOY1.21×
Design AffinityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hydro Flask audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.44×
Need for SecurityCONSERVATISM0.58×
PatriotismCONSERVATISM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hydro Flask's target market in United States?

Hydro Flask's target market in United States covers an estimated 1,678,848 people, concentrated in California and Texas.

02

What is the gender split and age of Hydro Flask customers?

79.5% of the Hydro Flask audience are female, 20.5% are male, with an average age of 32.4 years.

03

Which brands do Hydro Flask fans like most?

Hydro Flask fans show strongest brand affinity for Lush (band) (49.86×), Maui Brewing Co (102.38×), and Giant Food (18.46×) over the country average.

04

Where do Hydro Flask fans live in United States?

Hydro Flask fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hydro Flask fans also like?

Beyond Hydro Flask itself, the audience over-indexes on Maui Brewing Co (102.38×), Giant Food (18.46×), Employers' organization (115.19×), and Filly Flair (40.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hydro Flask audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hydro Flask. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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