Suave Audience in United States
Suave has an estimated audience of 568,532 people in United States. 77.7% are female, 22.3% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Hydro Flask, Jeremy Allen White, Scooby-Doo, Scott Eastwood, Arby's.
The average Suave fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hydro Flask, Jeremy Allen White, Scooby-Doo, with strongest over-indexing on Hydro Flask (42× the country average). Demographically, the Suave audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Software
Demographics of Suave fans
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 36.1 |
| Estimated audience size | 568,532 |
Audience persona
The typical Suave fan in United States is more female, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Hydro Flask.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 73,690 | 1.18× |
| Texas | 55,654 | 1.14× |
| Florida | 41,446 | 1.08× |
| New York | 37,090 | 1.17× |
| Georgia | 20,802 | 1.19× |
| Illinois | 20,337 | 1.07× |
| Pennsylvania | 20,157 | 1.05× |
| North Carolina | 19,129 | 1.12× |
| Ohio | 17,789 | 1.02× |
| Virginia | 16,426 | 1.19× |
| New Jersey | 15,162 | 1.05× |
| Michigan | 14,761 | 0.99× |
| Massachusetts | 12,260 | 1.09× |
| Washington | 12,203 | 1.07× |
| Arizona | 11,973 | 1.03× |
| Tennessee | 11,812 | 1.04× |
| Maryland | 10,910 | 1.12× |
| Indiana | 10,621 | 1.02× |
| Missouri | 9,085 | 0.99× |
| Colorado | 8,970 | 1× |
| Alabama | 8,324 | 1.05× |
| Louisiana | 8,278 | 1.13× |
| South Carolina | 8,267 | 0.97× |
| Wisconsin | 8,068 | 0.94× |
| Minnesota | 8,031 | 0.99× |
| Oregon | 7,087 | 1.09× |
| Kentucky | 6,891 | 0.97× |
| Oklahoma | 6,395 | 1.01× |
| Connecticut | 6,300 | 1.1× |
| Nevada | 5,301 | 0.96× |
| Utah | 5,002 | 0.98× |
| Mississippi | 4,956 | 1.06× |
| Arkansas | 4,835 | 1.03× |
| Kansas | 4,497 | 1× |
| Iowa | 4,305 | 0.92× |
| New Mexico | 2,616 | 0.92× |
| Nebraska | 2,576 | 0.9× |
| Hawaii | 2,414 | 0.99× |
| Idaho | 2,391 | 0.84× |
| West Virginia | 2,267 | 0.86× |
| New Hampshire | 2,133 | 0.95× |
| Washington, District of Columbia | 1,905 | 1.11× |
| Maine | 1,824 | 0.9× |
| Rhode Island | 1,643 | 0.91× |
| Delaware | 1,453 | 0.93× |
| Montana | 1,342 | 0.85× |
| Alaska | 1,071 | 0.88× |
| South Dakota | 1,037 | 0.79× |
| North Dakota | 931 | 0.8× |
| Vermont | 882 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hydro Flask | 42× | Home & Garden |
| Jeremy Allen White | 19.3× | Movies & TV |
| Scooby-Doo | 4.29× | Movies & TV |
| Scott Eastwood | 15.09× | Movies & TV |
| Arby's | 4.8× | Food & Beverages |
| Dollar General | 2.78× | Shopping |
| Kmart | 12.47× | Shopping |
| Canada | 2.9× | Travel & Leisure |
| Hobby Lobby | 2.13× | Home & Garden |
| Steak 'n Shake | 7.83× | Food & Beverages |
| Herbal Essences | 21.64× | Beauty & Wellness |
| Lipstick | 4.03× | Beauty & Wellness |
| Save-A-Lot | 7.97× | Food & Beverages |
| Dollar Tree | 2.1× | Shopping |
| Nail art | 3.74× | Beauty & Wellness |
| Boost Mobile | 4.15× | Technology & Electronics |
| Aldi | 1.98× | Shopping |
| Eyebrow | 3.38× | Beauty & Wellness |
| Taco Bell | 2.07× | Food & Beverages |
| Knorr (brand) | 17.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.46 |
| Extroversion | THRILL | 1.29 |
| Indulgence | JOY | 1.23 |
| Social Media Usage | JOY | 1.19 |
| Pet Ownership | JOY | 1.18 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.1% |
| Brazil | 7.8% |
| United Kingdom | 6.7% |
See Suave audiences in other countries
More Software audiences in United States
- Microsoft (24,955,860)
- Exxon (12,648,339)
- Allstate (10,908,676)
- Office 365 (9,116,793)
- CapCut (8,436,162)
Frequently asked questions
How many fans does Suave have in United States?
Suave has an estimated audience of 568,532 people in United States, concentrated in California and Texas.
What is the gender split and age of Suave fans?
77.7% of Suave fans are female, 22.3% are male, with an average age of 36.1 years.
Which brands do Suave fans like most?
Suave fans show strongest brand affinity for Hydro Flask (42×), Jeremy Allen White (19.3×), and Scooby-Doo (4.29×) over the country average.
Where do Suave fans live in United States?
Suave fans in United States are most concentrated in California (reach 73,690), Texas (reach 55,654), and Florida (reach 41,446). These three regions account for the largest share of the active audience.
What other brands do Suave fans also like?
Beyond Suave itself, the audience over-indexes on Jeremy Allen White (19.3×), Scooby-Doo (4.29×), Scott Eastwood (15.09×), and Arby's (4.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Suave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.