Rascasse Audience Intelligence

Suave Target Market in United States

A data profile of the people who buy, follow and care about Suave in United States — modelled from more than twelve digital signal sources. Suave has an estimated audience of 566,101 people in United States.

#3505among Brand in United States#1418in Home & Garden

The average Suave fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jeremy Allen White, Hydro Flask, Canada, with strongest over-indexing on Jeremy Allen White (20× the country average).

Demographically, the Suave audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suave fan in United States is more female, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Jeremy Allen White.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suave profile in United States.

Audience size
566K
in United States
Gender
77.7%♀
22.3% male
Age
36.1
average years
Country rank
#34049
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Suave

77.7% are female, 22.3% are male, average age 36.1.

Fig. 02

Gender split

77.7%
Female
22.3%
Male
Demographic split for Suave audience in United States
MetricValue
Female77.7%
Male22.3%
Average age36.1
Estimated audience size566,101
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Suave audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Suave audience comes from United States.

Worldwide audience distribution share by country for Suave
CountryShare
United States40.6%
Brazil8.0%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suave audience in United States is strongest.

Fig. 05

Top regions by affinity

Suave customers by region in United States
#RegionReachAffinity×
01Hawaii~7K2.71×
02Virginia~20K1.25×
03Georgia~20K1.13×
04Louisiana~8K1.13×
05Texas~50K1.11×
06California~70K1.09×
07Mississippi~5K1.08×
08New York~30K1.07×
09North Carolina~20K1.06×
10Maryland~10K1.06×
11Alabama~8K1.06×
12Tennessee~10K1.05×
13Arkansas~5K1.05×
14Connecticut~6K1.03×
15Washington, District of Columbia~2K1.03×
16Oregon~7K1.01×
17Oklahoma~6K1.01×
18Florida~40K1.00×
19Pennsylvania~20K1.00×
20Illinois~20K0.99×
21New Jersey~10K0.99×
22Arizona~10K0.99×
23Massachusetts~10K0.99×
24Kentucky~7K0.99×
25Kansas~4K0.99×
26Indiana~10K0.98×
27South Carolina~8K0.98×
28Ohio~20K0.97×
29Washington~10K0.97×
30Missouri~9K0.97×
31Alaska~1K0.97×
32Nevada~5K0.95×
33Utah~5K0.95×
34Delaware~1K0.95×
35Rhode Island~2K0.94×
36Vermont<1K0.94×
37Colorado~8K0.93×
38Minnesota~8K0.93×
39New Mexico~3K0.93×
40Nebraska~3K0.93×
41West Virginia~2K0.93×
42Michigan~10K0.92×
43Wisconsin~8K0.92×
44New Hampshire~2K0.92×
45Iowa~4K0.91×
46Montana~1K0.91×
47South Dakota~1K0.91×
48North Dakota~1K0.90×
49Maine~2K0.89×
50Idaho~3K0.88×
Fig. 06

Affinity by region

Affinity by region — Suave, United States
0.88×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suave audience
#·InterestCategoryAffinity×
01Hydro FlaskHome & Garden32.65×
02Herbal EssencesBeauty & Wellness23.74×
03Knorr (brand)Food & Beverages23.29×
04Jeremy Allen WhiteMovies & TV20.00×
05RadioShackShopping14.27×
06Axe (brand)Beauty & Wellness10.99×
07KmartShopping10.09×
08Emmy RossumMovies & TV7.57×
09Boost MobileTechnology & Electronics4.01×
10CanadaTravel & Leisure3.51×
11VineyardFood & Beverages3.25×
12Family DollarFashion & Accessoires3.13×
13Arby'sFood & Beverages3.06×
14Scooby-DooMovies & TV2.93×
15Dollar GeneralShopping2.63×
16Pizza HutFood & Beverages2.28×
17TMZInternet & Social Media2.23×
18Domino's PizzaFood & Beverages2.13×
19Dollar TreeShopping1.82×
20McDonald'sFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suave audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.48×
Urban LifestyleOPEN1.32×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suave audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
SustainabilityBALANCE0.78×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Suave's target market in United States?

Suave's target market in United States covers an estimated 566,101 people, concentrated in California and Texas.

02

What is the gender split and age of Suave customers?

77.7% of the Suave audience are female, 22.3% are male, with an average age of 36.1 years.

03

Which brands do Suave fans like most?

Suave fans show strongest brand affinity for Jeremy Allen White (20×), Hydro Flask (32.65×), and Canada (3.51×) over the country average.

04

Where do Suave fans live in United States?

Suave fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Suave fans also like?

Beyond Suave itself, the audience over-indexes on Hydro Flask (32.65×), Canada (3.51×), Dollar General (2.63×), and Knorr (brand) (23.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Suave audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Suave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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