Rascasse Audience Intelligence

Knorr (brand) Target Market in United States

A data profile of the people who buy, follow and care about Knorr (brand) in United States — modelled from more than twelve digital signal sources. Knorr (brand) has an estimated audience of 796,027 people in United States.

#2among Instant food in United States#2841among Brand in United States#1529in Food & Beverages

The average Knorr (brand) fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sam's Club, Dollar General, Menards, with strongest over-indexing on Sam's Club (3.39× the country average).

Demographically, the Knorr (brand) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knorr (brand) fan in United States is more female, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Sam's Club.

Category: Food & Beverages · Type: Brand · Subtype: Instant food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knorr (brand) profile in United States.

Audience size
796K
in United States
Gender
61.7%♀
38.3% male
Age
41.5
average years
Country rank
#27553
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Knorr (brand)

61.7% are female, 38.3% are male, average age 41.5.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Knorr (brand) audience in United States
MetricValue
Female61.7%
Male38.3%
Average age41.5
Estimated audience size796,027
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Knorr (brand) audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Knorr (brand) audience comes from United States.

Worldwide audience distribution share by country for Knorr (brand)
CountryShare
United States16.1%
Germany11.3%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knorr (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Knorr (brand) customers by region in United States
#RegionReachAffinity×
01Texas~90K1.38×
02California~100K1.31×
03Pennsylvania~30K1.20×
04Illinois~30K1.15×
05Nevada~9K1.12×
06New York~50K1.11×
07New Jersey~20K1.11×
08Arizona~20K1.10×
09Kansas~7K1.10×
10Arkansas~7K1.09×
11Maryland~10K1.08×
12Oklahoma~10K1.08×
13Washington~20K1.05×
14Louisiana~10K1.05×
15New Mexico~4K1.05×
16Indiana~20K1.04×
17Kentucky~10K1.04×
18Ohio~30K1.03×
19Missouri~10K1.02×
20Mississippi~7K1.01×
21Georgia~20K0.99×
22Wisconsin~10K0.99×
23Oregon~9K0.99×
24Iowa~7K0.99×
25Nebraska~4K0.99×
26West Virginia~4K0.99×
27Tennessee~20K0.98×
28South Dakota~2K0.98×
29Alaska~2K0.98×
30North Dakota~2K0.98×
31North Carolina~20K0.97×
32Michigan~20K0.97×
33Hawaii~3K0.97×
34Delaware~2K0.97×
35Colorado~10K0.96×
36Virginia~20K0.95×
37Massachusetts~10K0.95×
38South Carolina~10K0.95×
39Minnesota~10K0.95×
40Alabama~10K0.95×
41Connecticut~8K0.95×
42Idaho~4K0.94×
43New Hampshire~3K0.93×
44Washington, District of Columbia~2K0.93×
45Montana~2K0.93×
46Maine~3K0.92×
47Vermont~1K0.92×
48Utah~7K0.91×
49Rhode Island~2K0.90×
50Florida~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Knorr (brand), United States
0.87×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knorr (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knorr (brand) audience
#·InterestCategoryAffinity×
01SuaveHome & Garden23.29×
02BurlingtonFashion & Accessoires3.59×
03MenardsHome & Garden3.45×
04Sam's ClubShopping3.39×
05Five BelowShopping3.33×
06ThanksgivingKids & Family3.27×
07Dollar GeneralShopping3.26×
08The UPS StoreShopping3.08×
09Culinary artArts & Culture2.96×
10Dish (food)Food & Beverages2.88×
11KrogerFood & Beverages2.81×
12Dollar TreeShopping2.74×
13Hobby LobbyHome & Garden2.68×
14AldiShopping2.40×
15ChildKids & Family1.95×
16United StatesTravel & Leisure1.78×
17BeveragesFood & Beverages1.74×
18FoodFood & Beverages1.65×
19Fitness and wellnessSports1.57×
20RestaurantsFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knorr (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knorr (brand) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.85×
Convenience OrientationPREMIUM1.75×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knorr (brand) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Sports ActivityPOWER0.91×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Knorr (brand)'s target market in United States?

Knorr (brand)'s target market in United States covers an estimated 796,027 people, concentrated in California and Texas.

02

What is the gender split and age of Knorr (brand) customers?

61.7% of the Knorr (brand) audience are female, 38.3% are male, with an average age of 41.5 years.

03

Which brands do Knorr (brand) fans like most?

Knorr (brand) fans show strongest brand affinity for Sam's Club (3.39×), Dollar General (3.26×), and Menards (3.45×) over the country average.

04

Where do Knorr (brand) fans live in United States?

Knorr (brand) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Knorr (brand) fans also like?

Beyond Knorr (brand) itself, the audience over-indexes on Dollar General (3.26×), Menards (3.45×), Hobby Lobby (2.68×), and The UPS Store (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Instant food audiences in United States

See Knorr (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knorr (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →