Knorr (brand) Audience in United States

Knorr (brand) logo

Knorr (brand) has an estimated audience of 799,692 people in United States. 61.7% are female, 38.3% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Dollar General, Hobby Lobby, Menards, Food, Dollar Tree.

The average Knorr (brand) fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dollar General, Hobby Lobby, Menards, with strongest over-indexing on Dollar General (3.26× the country average). Demographically, the Knorr (brand) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Instant food

Demographics of Knorr (brand) fans

Demographic split for Knorr (brand) audience in United States
MetricValue
Female61.7%
Male38.3%
Average age41.5
Estimated audience size799,692

Audience persona

The typical Knorr (brand) fan in United States is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Knorr (brand) in United States
RegionReachAffinity
California124,5481.42×
Texas103,0421.5×
New York51,1861.15×
Florida48,8120.9×
Illinois32,6581.23×
Pennsylvania30,4181.13×
Ohio26,8581.09×
Georgia24,5431×
North Carolina23,6140.98×
New Jersey23,1011.14×
Michigan20,6640.99×
Arizona19,4361.19×
Virginia19,3280.99×
Washington18,0631.13×
Indiana15,9371.09×
Massachusetts15,9071.01×
Tennessee15,4470.96×
Maryland15,3661.12×
Missouri13,0461.01×
Colorado12,8411.02×
Wisconsin11,7450.98×
South Carolina11,2190.93×
Minnesota10,8860.95×
Alabama10,8630.97×
Kentucky10,6451.06×
Louisiana10,6401.03×
Oklahoma9,8941.11×
Nevada9,4971.23×
Oregon9,4071.03×
Connecticut7,6060.95×
Arkansas7,3301.11×
Kansas7,0651.12×
Iowa6,4270.98×
Utah6,3490.89×
Mississippi5,9840.91×
New Mexico4,2841.07×
Nebraska3,7280.93×
Hawaii3,3740.98×
Idaho3,3110.83×
West Virginia3,1870.86×
New Hampshire2,7570.88×
Maine2,4070.84×
Washington, District of Columbia2,2340.93×
Rhode Island2,0600.81×
Delaware2,0150.91×
Montana1,8710.84×
Alaska1,4710.86×
South Dakota1,4370.78×
North Dakota1,3650.83×
Vermont1,0290.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knorr (brand) audience
BrandAffinityCategory
Dollar General3.26×Shopping
Hobby Lobby2.68×Home & Garden
Menards3.45×Home & Garden
Food1.65×Food & Beverages
Dollar Tree2.74×Shopping
The UPS Store3.08×Shopping
Burlington3.59×Fashion & Accessoires
United States1.78×Travel & Leisure
Culinary art2.96×Arts & Culture
Child1.95×Kids & Family
Fitness and wellness1.57×Sports
Thanksgiving3.27×Kids & Family
Beverages1.74×Food & Beverages
Kroger2.81×Food & Beverages
Aldi2.4×Shopping
Anne Burrell5.07×Food & Beverages
Five Below3.33×Shopping
Dish (food)2.88×Food & Beverages
Fox News Channel1.68×Movies & TV
Restaurants1.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knorr (brand) audience
TraitClusterScore
Family OrientationCONSERVATISM1.62
Community OrientationOPEN1.61
SpiritualityBALANCE1.47
Convenience OrientationPREMIUM1.42
Price SensitivityPREMIUM1.4
CreativityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Knorr (brand)
CountryShare
United States16.4%
Germany11.4%
Malaysia5.6%

See Knorr (brand) audiences in other countries

More Instant food audiences in United States

Frequently asked questions

How many fans does Knorr (brand) have in United States?

Knorr (brand) has an estimated audience of 799,692 people in United States, concentrated in California and Texas.

What is the gender split and age of Knorr (brand) fans?

61.7% of Knorr (brand) fans are female, 38.3% are male, with an average age of 41.5 years.

Which brands do Knorr (brand) fans like most?

Knorr (brand) fans show strongest brand affinity for Dollar General (3.26×), Hobby Lobby (2.68×), and Menards (3.45×) over the country average.

Where do Knorr (brand) fans live in United States?

Knorr (brand) fans in United States are most concentrated in California (reach 124,548), Texas (reach 103,042), and New York (reach 51,186). These three regions account for the largest share of the active audience.

What other brands do Knorr (brand) fans also like?

Beyond Knorr (brand) itself, the audience over-indexes on Hobby Lobby (2.68×), Menards (3.45×), Food (1.65×), and Dollar Tree (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knorr (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.