Nestlé Audience in United States

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Nestlé has an estimated audience of 7,941,913 people in United States. 60.6% are female, 39.4% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Dollar General, Desserts, Sweetness, Texas Roadhouse, Flour.

The average Nestlé fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dollar General, Desserts, Sweetness, with strongest over-indexing on Dollar General (1.58× the country average). Demographically, the Nestlé audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Instant food

Demographics of Nestlé fans

Demographic split for Nestlé audience in United States
MetricValue
Female60.6%
Male39.4%
Average age40.7
Estimated audience size7,941,913

Audience persona

The typical Nestlé fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Nestlé in United States
RegionReachAffinity
California995,7311.14×
Texas661,1550.97×
New York599,1751.35×
Florida578,8811.08×
Ohio424,3291.73×
Illinois391,4401.48×
Georgia301,9951.23×
Pennsylvania274,7571.03×
Arizona272,7851.68×
New Jersey267,4851.32×
Virginia265,5751.37×
Missouri229,3561.79×
Indiana210,0521.45×
North Carolina202,4970.85×
Wisconsin194,9761.63×
Michigan185,1030.89×
Massachusetts171,5811.1×
Maryland152,6631.12×
Washington147,5230.93×
Arkansas129,8841.99×
Tennessee119,7460.75×
South Carolina113,1830.95×
Minnesota107,5590.95×
Colorado104,8480.84×
Kentucky96,2660.97×
Utah80,5841.13×
Connecticut77,9310.98×
Alabama76,6460.69×
Iowa76,5181.17×
Oregon69,9780.77×
Oklahoma69,0230.78×
Louisiana66,1360.65×
Nevada63,4820.83×
Kansas50,4400.81×
Washington, District of Columbia47,0141.97×
Mississippi34,9640.53×
Nebraska34,8890.88×
Hawaii24,7250.72×
Idaho23,8760.6×
New Hampshire23,8750.76×
New Mexico23,2570.58×
Maine21,9770.77×
Rhode Island21,5910.85×
West Virginia21,4530.58×
Delaware16,3180.74×
Montana11,5370.52×
North Dakota10,9010.67×
South Dakota10,5260.57×
Vermont10,5090.75×
Alaska10,2320.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nestlé audience
BrandAffinityCategory
Dollar General1.58×Shopping
Desserts1.56×Food & Beverages
Sweetness2.43×Food & Beverages
Texas Roadhouse1.55×Food & Beverages
Flour2.2×Food & Beverages
Dollar Tree1.53×Shopping
Dessert wine3.97×Food & Beverages
Liqueur3.25×Food & Beverages
Cheese1.72×Food & Beverages
IHOP1.98×Food & Beverages
Nut (fruit)2.01×Food & Beverages
Confectionery1.87×Food & Beverages
Cracker Barrel Old Country Store2.61×Food & Beverages
Flavor1.55×Food & Beverages
Burlington1.58×Fashion & Accessoires
Olive Garden1.59×Food & Beverages
Publix1.52×Shopping
Ice cream1.55×Food & Beverages
Spanish language1.58×Politics & Society
Argentina1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nestlé audience
TraitClusterScore
ExtroversionTHRILL1.42
IndulgenceJOY1.31
Convenience OrientationPREMIUM1.3
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.19
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Nestlé
CountryShare
United States18.4%
Brazil11.9%
India5.3%

See Nestlé audiences in other countries

More Instant food audiences in United States

Frequently asked questions

How many fans does Nestlé have in United States?

Nestlé has an estimated audience of 7,941,913 people in United States, concentrated in California and Texas.

What is the gender split and age of Nestlé fans?

60.6% of Nestlé fans are female, 39.4% are male, with an average age of 40.7 years.

Which brands do Nestlé fans like most?

Nestlé fans show strongest brand affinity for Dollar General (1.58×), Desserts (1.56×), and Sweetness (2.43×) over the country average.

Where do Nestlé fans live in United States?

Nestlé fans in United States are most concentrated in California (reach 995,731), Texas (reach 661,155), and New York (reach 599,175). These three regions account for the largest share of the active audience.

What other brands do Nestlé fans also like?

Beyond Nestlé itself, the audience over-indexes on Desserts (1.56×), Sweetness (2.43×), Texas Roadhouse (1.55×), and Flour (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nestlé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.