Cup Noodles Audience in United States

Cup Noodles logo

Cup Noodles has an estimated audience of 351,708 people in United States. 49.7% are female, 50.3% are male, average age 31.9. Top regions: California, Texas, New York. Top brand affinities: Botched (TV series), Yard House, Indomie, Restraining Order, Korean noodles.

The average Cup Noodles fan in United States is 31.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Botched (TV series), Yard House, Indomie, with strongest over-indexing on Botched (TV series) (187.53× the country average). Demographically, the Cup Noodles audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Instant food

Demographics of Cup Noodles fans

Demographic split for Cup Noodles audience in United States
MetricValue
Female49.7%
Male50.3%
Average age31.9
Estimated audience size351,708

Audience persona

The typical Cup Noodles fan in United States is balanced, around 31.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Botched (TV series).

Top regions in United States

Top regions ranked by reach for Cup Noodles in United States
RegionReachAffinity
California76,1431.97×
Texas33,4821.11×
New York32,0231.63×
Florida24,6321.03×
Georgia12,8821.19×
New Jersey11,8291.32×
Pennsylvania11,4520.97×
North Carolina11,0531.04×
Washington10,8201.53×
Illinois10,7010.91×
Virginia9,8681.15×
Ohio9,0130.83×
Michigan8,6750.94×
Maryland7,9261.31×
Arizona7,4031.03×
Tennessee6,9370.98×
Massachusetts6,4660.93×
Oregon5,7261.42×
Indiana5,6960.89×
Colorado5,4440.98×
Louisiana5,2111.15×
Alabama5,1061.04×
South Carolina4,9820.94×
Nevada4,7181.39×
Minnesota4,4330.88×
Missouri4,3890.77×
Kentucky4,0110.91×
Hawaii3,7832.5×
Oklahoma3,6810.94×
Mississippi3,5881.24×
Wisconsin3,5420.67×
Connecticut3,5090.99×
Utah3,1461×
Arkansas2,6390.91×
Kansas2,1540.78×
Iowa1,9390.67×
New Mexico1,5700.89×
Idaho1,3860.79×
Nebraska1,2220.69×
West Virginia1,0720.65×
Washington, District of Columbia9650.91×
Rhode Island8850.79×
Delaware8590.89×
New Hampshire8170.59×
Alaska8161.08×
Maine7670.61×
Montana6300.65×
South Dakota4830.59×
North Dakota4710.65×
Wyoming3580.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cup Noodles audience
BrandAffinityCategory
Botched (TV series)187.53×Movies & TV
Yard House34.49×Food & Beverages
Indomie116.47×Food & Beverages
Restraining Order49.23×Music & Radio
Korean noodles67.84×Food & Beverages
Nissin Foods107.13×Food & Beverages
Wanderlei Silva59.37×Sports
Technological University of the Philippines161.24×Business & Career
Mad Dog52.53×Movies & TV
Speedway49.23×Cars & Mobility
Jollibee10.52×Food & Beverages
Ramen14.59×Food & Beverages
Noodle9.35×Food & Beverages
Thai fried rice50.66×Food & Beverages
Christmas2.85×Kids & Family
Ray Ban Meta12.82×Fashion & Accessoires
Customer2.68×Business & Career
Cuisine2.11×Food & Beverages
Ajisen Ramen44.8×Food & Beverages
Fried noodles41.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cup Noodles audience
TraitClusterScore
Convenience OrientationPREMIUM2.07
Early Adopter MentalityPOWER1.63
Urban LifestyleOPEN1.32
IndulgenceJOY1.29
Price SensitivityPREMIUM1.27
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Cup Noodles
CountryShare
Japan19.4%
Brazil14.4%
United States13.3%

See Cup Noodles audiences in other countries

More Instant food audiences in United States

Frequently asked questions

How many fans does Cup Noodles have in United States?

Cup Noodles has an estimated audience of 351,708 people in United States, concentrated in California and Texas.

What is the gender split and age of Cup Noodles fans?

49.7% of Cup Noodles fans are female, 50.3% are male, with an average age of 31.9 years.

Which brands do Cup Noodles fans like most?

Cup Noodles fans show strongest brand affinity for Botched (TV series) (187.53×), Yard House (34.49×), and Indomie (116.47×) over the country average.

Where do Cup Noodles fans live in United States?

Cup Noodles fans in United States are most concentrated in California (reach 76,143), Texas (reach 33,482), and New York (reach 32,023). These three regions account for the largest share of the active audience.

What other brands do Cup Noodles fans also like?

Beyond Cup Noodles itself, the audience over-indexes on Yard House (34.49×), Indomie (116.47×), Restraining Order (49.23×), and Korean noodles (67.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cup Noodles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.