Noodle Audience in United States
Noodle has an estimated audience of 9,281,728 people in United States. 62.8% are female, 37.2% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, Hobby Lobby, Aldi, Ramen.
The average Noodle fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, Hobby Lobby, with strongest over-indexing on Kia Sportage (23.45× the country average). Demographically, the Noodle audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Noodle fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 39.8 |
| Estimated audience size | 9,281,728 |
Audience persona
The typical Noodle fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,364,545 | 1.34× |
| Texas | 788,476 | 0.99× |
| New York | 689,633 | 1.33× |
| Florida | 474,244 | 0.75× |
| Wisconsin | 375,035 | 2.69× |
| Illinois | 371,246 | 1.2× |
| Georgia | 285,088 | 1× |
| Minnesota | 275,182 | 2.07× |
| Colorado | 271,327 | 1.85× |
| Ohio | 257,895 | 0.9× |
| North Carolina | 233,006 | 0.83× |
| Pennsylvania | 231,312 | 0.74× |
| Michigan | 230,127 | 0.95× |
| Washington | 225,639 | 1.21× |
| Virginia | 218,057 | 0.96× |
| Arizona | 194,530 | 1.03× |
| New Jersey | 176,939 | 0.75× |
| Nevada | 176,171 | 1.96× |
| Massachusetts | 165,235 | 0.9× |
| Indiana | 153,590 | 0.91× |
| Maryland | 152,722 | 0.96× |
| Tennessee | 134,576 | 0.72× |
| Oregon | 134,039 | 1.26× |
| Missouri | 125,146 | 0.84× |
| Arkansas | 104,385 | 1.37× |
| Louisiana | 98,865 | 0.83× |
| South Carolina | 98,070 | 0.7× |
| Alabama | 96,725 | 0.75× |
| Utah | 88,553 | 1.07× |
| Iowa | 84,297 | 1.1× |
| Kentucky | 77,102 | 0.66× |
| Oklahoma | 74,143 | 0.72× |
| Connecticut | 71,156 | 0.76× |
| Kansas | 65,074 | 0.89× |
| Hawaii | 52,046 | 1.3× |
| Mississippi | 51,708 | 0.68× |
| Idaho | 46,150 | 0.99× |
| Nebraska | 41,582 | 0.89× |
| New Mexico | 36,769 | 0.79× |
| Washington, District of Columbia | 30,978 | 1.11× |
| Maine | 28,810 | 0.87× |
| Alaska | 27,326 | 1.38× |
| North Dakota | 22,951 | 1.2× |
| West Virginia | 20,355 | 0.47× |
| Montana | 18,824 | 0.73× |
| Rhode Island | 18,804 | 0.64× |
| New Hampshire | 18,616 | 0.51× |
| South Dakota | 15,898 | 0.74× |
| Delaware | 14,985 | 0.59× |
| Wyoming | 9,251 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.45× | Cars & Mobility |
| Honda HR-V | 15.64× | Cars & Mobility |
| Hobby Lobby | 2.14× | Home & Garden |
| Aldi | 2.14× | Shopping |
| Ramen | 8.21× | Food & Beverages |
| Scooby-Doo | 2.7× | Movies & TV |
| Pre-school playgroup | 16.87× | Kids & Family |
| Taco Bell | 2.07× | Food & Beverages |
| Noodles & Company | 6.57× | Food & Beverages |
| Livemusic | 2.55× | Music & Radio |
| Take-out | 2.29× | Food & Beverages |
| Dough | 2.99× | Food & Beverages |
| Best Buy | 1.8× | Shopping |
| southwest airlines | 2.47× | Travel & Leisure |
| Texas Roadhouse | 1.72× | Food & Beverages |
| Houston Astros | 3.56× | Sports |
| Dollar General | 1.62× | Shopping |
| Local food | 2.09× | Food & Beverages |
| MSN | 1.65× | News |
| Lunch | 1.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.41 |
| Design Affinity | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.32 |
| Indulgence | JOY | 1.32 |
| Urban Lifestyle | OPEN | 1.26 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 15.0% |
| Taiwan | 7.3% |
See Noodle audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Noodle have in United States?
Noodle has an estimated audience of 9,281,728 people in United States, concentrated in California and Texas.
What is the gender split and age of Noodle fans?
62.8% of Noodle fans are female, 37.2% are male, with an average age of 39.8 years.
Which brands do Noodle fans like most?
Noodle fans show strongest brand affinity for Kia Sportage (23.45×), Honda HR-V (15.64×), and Hobby Lobby (2.14×) over the country average.
Where do Noodle fans live in United States?
Noodle fans in United States are most concentrated in California (reach 1,364,545), Texas (reach 788,476), and New York (reach 689,633). These three regions account for the largest share of the active audience.
What other brands do Noodle fans also like?
Beyond Noodle itself, the audience over-indexes on Honda HR-V (15.64×), Hobby Lobby (2.14×), Aldi (2.14×), and Ramen (8.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Noodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.