Rascasse Audience Intelligence

Noodle Audience in United States

A data profile of the people who buy, follow and care about Noodle in United States — modelled from more than twelve digital signal sources. Noodle has an estimated audience of 9,281,728 people in United States.

#28among Dish in United States#2438among Topic in United States#293in Food & Beverages

The average Noodle fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dough, Ramen, Trader Joe's, with strongest over-indexing on Dough (2.97× the country average).

Demographically, the Noodle audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Noodle fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Dough.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Noodle profile in United States.

Audience size
9.3M
in United States
Gender
62.8%♀
37.2% male
Age
39.8
average years
Country rank
#3865
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Noodle fans

62.8% are female, 37.2% are male, average age 39.8.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Noodle audience in United States
MetricValue
Female62.8%
Male37.2%
Average age39.8
Estimated audience size9,281,728
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Noodle audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Noodle audience comes from United States.

Worldwide audience distribution share by country for Noodle
CountryShare
United States15.1%
Japan14.9%
Taiwan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Noodle audience in United States is strongest.

Fig. 05

Top regions by affinity

Noodle fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K2.50×
02Nevada~200K2.45×
03Hawaii~80K1.91×
04Minnesota~300K1.90×
05Colorado~200K1.71×
06Alaska~30K1.68×
07Arkansas~100K1.32×
08California~1.5M1.31×
09New York~600K1.25×
10Oregon~100K1.19×
11North Dakota~20K1.19×
12Washington~200K1.17×
13Illinois~300K1.13×
14Georgia~300K1.08×
15Washington, District of Columbia~30K1.08×
16Iowa~80K1.03×
17Utah~80K1.02×
18Arizona~200K0.96×
19Idaho~40K0.95×
20Texas~800K0.94×
21Maryland~100K0.93×
22Virginia~200K0.92×
23Maine~30K0.91×
24Massachusetts~200K0.90×
25Michigan~200K0.89×
26Nebraska~40K0.89×
27Kansas~60K0.86×
28Indiana~100K0.85×
29Louisiana~100K0.85×
30Ohio~200K0.83×
31Missouri~100K0.81×
32New Mexico~40K0.81×
33North Carolina~200K0.80×
34South Dakota~20K0.79×
35New Jersey~200K0.78×
36Montana~20K0.75×
37Wyoming~10K0.75×
38Alabama~100K0.74×
39Connecticut~70K0.74×
40Pennsylvania~200K0.72×
41Oklahoma~70K0.72×
42Florida~400K0.71×
43Mississippi~50K0.71×
44Tennessee~100K0.69×
45South Carolina~100K0.69×
46Rhode Island~20K0.69×
47Kentucky~80K0.67×
48Delaware~20K0.64×
49New Hampshire~20K0.56×
50West Virginia~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Noodle, United States
0.51×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Noodle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Noodle audience
#·InterestCategoryAffinity×
01Instant noodleFood & Beverages11.87×
02RamenFood & Beverages6.84×
03Noodles & CompanyFood & Beverages5.52×
04FlatbreadFood & Beverages3.60×
05British cuisineFood & Beverages3.24×
06DoughFood & Beverages2.97×
07Finger foodFood & Beverages2.85×
08Online food orderingFood & Beverages2.48×
09Krispy KremeFood & Beverages2.21×
10Non-alcoholic beverageFood & Beverages2.14×
11ShrimpFood & Beverages2.09×
12Fast casual restaurantsFood & Beverages1.93×
13LunchFood & Beverages1.78×
14PastryFood & Beverages1.78×
15Trader Joe'sShopping1.72×
16CookbookFood & Beverages1.72×
17GameStopGames1.72×
18Panda ExpressFood & Beverages1.56×
19FoodieFood & Beverages1.52×
20BreakfastFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Noodle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Noodle audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.39×
Urban LifestyleOPEN1.22×
Design AffinityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Noodle audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.86×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Noodle have in United States?

Noodle has an estimated audience of 9,281,728 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Noodle fans?

62.8% of Noodle fans are female, 37.2% are male, with an average age of 39.8 years.

03

Which brands do Noodle fans like most?

Noodle fans show strongest brand affinity for Dough (2.97×), Ramen (6.84×), and Trader Joe's (1.72×) over the country average.

04

Where do Noodle fans live in United States?

Noodle fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Noodle fans also like?

Beyond Noodle itself, the audience over-indexes on Ramen (6.84×), Trader Joe's (1.72×), Noodles & Company (5.52×), and Flatbread (3.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Noodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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