Noodle Audience in Germany
Noodle has an estimated audience of 1,167,315 people in Germany. 64.9% are female, 35.1% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Traveloka, Five Guys, L'Osteria, Noodle soup, Instant noodle.
The average Noodle fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Traveloka, Five Guys, L'Osteria, with strongest over-indexing on Traveloka (29.44× the country average). Demographically, the Noodle audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Noodle fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.5 |
| Estimated audience size | 1,167,315 |
Audience persona
The typical Noodle fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Traveloka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 249,100 | 0.98× |
| Bayern | 198,589 | 1.06× |
| Baden-Württemberg | 178,031 | 1.12× |
| Hessen | 169,085 | 1.9× |
| Berlin | 165,659 | 3.17× |
| Niedersachsen | 74,583 | 0.66× |
| Rheinland-Pfalz | 41,456 | 0.71× |
| Sachsen | 37,524 | 0.66× |
| Hamburg | 33,542 | 1.27× |
| Schleswig-Holstein | 28,477 | 0.68× |
| Brandenburg | 24,606 | 0.68× |
| Sachsen-Anhalt | 17,784 | 0.59× |
| Thüringen | 15,726 | 0.53× |
| Mecklenburg-Vorpommern | 10,080 | 0.45× |
| Bremen | 9,394 | 0.94× |
| Saarland | 8,760 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Traveloka | 29.44× | Travel & Leisure |
| Five Guys | 7.6× | Food & Beverages |
| L'Osteria | 5.94× | Food & Beverages |
| Noodle soup | 22.86× | Food & Beverages |
| Instant noodle | 53.23× | Food & Beverages |
| Dough | 5.19× | Food & Beverages |
| Pets | 1.55× | Pets & Animals |
| Flowering plant | 3.85× | Home & Garden |
| Ramen | 12.11× | Food & Beverages |
| Tagesschau | 1.52× | Movies & TV |
| Fast food | 2.23× | Food & Beverages |
| REWE | 1.6× | Shopping |
| Maine Coon | 3.35× | Pets & Animals |
| Netto Marken-Discount | 1.63× | Shopping |
| IKEA | 1.54× | Home & Garden |
| Vacations | 2.02× | Travel & Leisure |
| Local food | 2.35× | Food & Beverages |
| Westdeutscher Rundfunk | 2.54× | Movies & TV |
| Tuna | 11.27× | Food & Beverages |
| Hygiene | 2.19× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.91 |
| Convenience Orientation | PREMIUM | 1.61 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.46 |
| DIY Mentality | THRILL | 1.43 |
| Quality Awareness | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 15.0% |
| Taiwan | 7.3% |
See Noodle audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Noodle have in Germany?
Noodle has an estimated audience of 1,167,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Noodle fans?
64.9% of Noodle fans are female, 35.1% are male, with an average age of 40.5 years.
Which brands do Noodle fans like most?
Noodle fans show strongest brand affinity for Traveloka (29.44×), Five Guys (7.6×), and L'Osteria (5.94×) over the country average.
Where do Noodle fans live in Germany?
Noodle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 249,100), Bayern (reach 198,589), and Baden-Württemberg (reach 178,031). These three regions account for the largest share of the active audience.
What other brands do Noodle fans also like?
Beyond Noodle itself, the audience over-indexes on Five Guys (7.6×), L'Osteria (5.94×), Noodle soup (22.86×), and Instant noodle (53.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Noodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.