Rascasse Audience Intelligence

Noodle Audience in Germany

A data profile of the people who buy, follow and care about Noodle in Germany — modelled from more than twelve digital signal sources. Noodle has an estimated audience of 1,167,315 people in Germany.

#20among Dish in Germany#2853among Topic in Germany#272in Food & Beverages

The average Noodle fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Instant noodle, Dough, Noodle soup, with strongest over-indexing on Instant noodle (65.65× the country average).

Demographically, the Noodle audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Noodle fan in Germany is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant noodle.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Noodle profile in Germany.

Audience size
1.2M
in Germany
Gender
64.9%♀
35.1% male
Age
40.5
average years
Country rank
#5686
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Noodle fans

64.9% are female, 35.1% are male, average age 40.5.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Noodle audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age40.5
Estimated audience size1,167,315
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Noodle audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Noodle audience comes from Germany.

Worldwide audience distribution share by country for Noodle
CountryShare
United States15.1%
Japan14.9%
Taiwan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Noodle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Noodle fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K2.94×
02Hessen~200K1.72×
03Saarland~20K1.30×
04Hamburg~30K1.19×
05Bayern~200K1.05×
06Baden-Württemberg~200K1.05×
07Nordrhein-Westfalen~300K0.98×
08Rheinland-Pfalz~60K0.94×
09Bremen~9K0.94×
10Brandenburg~30K0.78×
11Niedersachsen~90K0.77×
12Sachsen~40K0.75×
13Schleswig-Holstein~30K0.73×
14Sachsen-Anhalt~20K0.72×
15Thüringen~20K0.72×
16Mecklenburg-Vorpommern~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Noodle, Germany
0.61×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Noodle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Noodle audience
#·InterestCategoryAffinity×
01Instant noodleFood & Beverages65.65×
02TravelokaTravel & Leisure21.92×
03Noodle soupFood & Beverages21.84×
04RamenFood & Beverages8.50×
05Frying panHome & Garden6.54×
06Five GuysFood & Beverages5.87×
07DoughFood & Beverages5.74×
08Non-alcoholic beverageFood & Beverages5.32×
09Korean cuisineFood & Beverages4.81×
10Online food orderingFood & Beverages4.40×
11L'OsteriaFood & Beverages3.78×
12HomeschoolingPolitics & Society3.64×
13CateringFood & Beverages2.94×
14RefrigeratorHome & Garden2.22×
15VolunteeringPolitics & Society2.07×
16DessertsFood & Beverages1.92×
17TattoosFashion & Accessoires1.81×
18Fast foodFood & Beverages1.75×
19Netto Marken-DiscountShopping1.65×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Noodle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Noodle audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.81×
IndulgenceJOY1.61×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Noodle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
MindfulnessBALANCE0.90×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Noodle have in Germany?

Noodle has an estimated audience of 1,167,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Noodle fans?

64.9% of Noodle fans are female, 35.1% are male, with an average age of 40.5 years.

03

Which brands do Noodle fans like most?

Noodle fans show strongest brand affinity for Instant noodle (65.65×), Dough (5.74×), and Noodle soup (21.84×) over the country average.

04

Where do Noodle fans live in Germany?

Noodle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Noodle fans also like?

Beyond Noodle itself, the audience over-indexes on Dough (5.74×), Noodle soup (21.84×), Frying pan (6.54×), and Non-alcoholic beverage (5.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Noodle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Noodle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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