A data profile of the people who buy, follow and care about Ramen in Germany — modelled from more than twelve digital signal sources. Ramen has an estimated audience of 427,616 people in Germany.
The average Ramen fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sushi Lovers, Sushi Bar, Pizza Hut, with strongest over-indexing on Sushi Lovers (75.52× the country average).
Demographically, the Ramen audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ramen fan in Germany is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Sushi Lovers.
The key figures that characterise the Ramen profile in Germany.
55.9% are female, 44.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.2 |
| Estimated audience size | 427,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Ramen audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 37.4% |
| United States | 12.8% |
| Taiwan | 4.3% |
Where the Ramen audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 2.53× | |
| 02 | Hamburg | ~20K | 1.61× | |
| 03 | Hessen | ~40K | 1.24× | |
| 04 | Bayern | ~80K | 1.17× | |
| 05 | Baden-Württemberg | ~70K | 1.12× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.03× | |
| 07 | Rheinland-Pfalz | ~20K | 0.93× | |
| 08 | Sachsen | ~20K | 0.93× | |
| 09 | Bremen | ~3K | 0.91× | |
| 10 | Schleswig-Holstein | ~10K | 0.77× | |
| 11 | Niedersachsen | ~30K | 0.76× | |
| 12 | Saarland | ~4K | 0.70× | |
| 13 | Brandenburg | ~9K | 0.67× | |
| 14 | Thüringen | ~7K | 0.62× | |
| 15 | Sachsen-Anhalt | ~6K | 0.53× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.53× |
The strongest cross-interests of the Ramen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NOE Sushi Bar | Topic | 96.95× | ||
| 02 | Sushi King | Food & Beverages | 85.52× | ||
| 03 | Genki Sushi | Food & Beverages | 75.89× | ||
| 04 | Sushi Lovers | Food & Beverages | 75.52× | ||
| 05 | Sushi Shop | Food & Beverages | 68.04× | ||
| 06 | Sushi Bar | Food & Beverages | 55.67× | ||
| 07 | Teppanyaki | Food & Beverages | 28.54× | ||
| 08 | Zomato | Food & Beverages | 23.23× | ||
| 09 | Coop | Food & Beverages | 17.67× | ||
| 10 | Pizza Hut | Food & Beverages | 14.01× | ||
| 11 | Japanese cuisine | Food & Beverages | 6.97× | ||
| 12 | Sushi | Food & Beverages | 6.51× | ||
| 13 | Take-out | Food & Beverages | 5.14× | ||
| 14 | Dinner | Food & Beverages | 4.80× | ||
| 15 | Foodie | Food & Beverages | 4.07× | ||
| 16 | Spiegel Online | News | 3.97× | ||
| 17 | Fast food | Food & Beverages | 3.59× | ||
| 18 | Burger King | Food & Beverages | 2.83× | ||
| 19 | Veganism | Food & Beverages | 2.53× | ||
| 20 | Harry Potter | Movies & TV | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.23× | |
| Indulgence | JOY | 2.03× | |
| Sports Activity | POWER | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Career Orientation | POWER | 0.96× |
Ramen has an estimated audience of 427,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
55.9% of Ramen fans are female, 44.1% are male, with an average age of 38.2 years.
Ramen fans show strongest brand affinity for Sushi Lovers (75.52×), Sushi Bar (55.67×), and Pizza Hut (14.01×) over the country average.
Ramen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Ramen itself, the audience over-indexes on Sushi Bar (55.67×), Pizza Hut (14.01×), NOE Sushi Bar (96.95×), and Sushi Shop (68.04×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ramen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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