Ramen Audience in Germany
Ramen has an estimated audience of 427,616 people in Germany. 55.9% are female, 44.1% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sushi Lovers, Sushi Bar, Pizza Hut, Spiegel Online, NOE Sushi Bar.
The average Ramen fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sushi Lovers, Sushi Bar, Pizza Hut, with strongest over-indexing on Sushi Lovers (75.52× the country average). Demographically, the Ramen audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Ramen fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.2 |
| Estimated audience size | 427,616 |
Audience persona
The typical Ramen fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Sushi Lovers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,166 | 1.05× |
| Bayern | 81,324 | 1.18× |
| Baden-Württemberg | 65,400 | 1.12× |
| Berlin | 50,442 | 2.64× |
| Hessen | 39,310 | 1.21× |
| Niedersachsen | 32,065 | 0.77× |
| Rheinland-Pfalz | 19,459 | 0.91× |
| Sachsen | 19,265 | 0.92× |
| Hamburg | 16,010 | 1.66× |
| Schleswig-Holstein | 11,909 | 0.78× |
| Brandenburg | 8,755 | 0.66× |
| Thüringen | 6,259 | 0.57× |
| Sachsen-Anhalt | 5,667 | 0.51× |
| Mecklenburg-Vorpommern | 4,020 | 0.49× |
| Saarland | 3,509 | 0.67× |
| Bremen | 3,161 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sushi Lovers | 75.52× | Food & Beverages |
| Sushi Bar | 55.67× | Food & Beverages |
| Pizza Hut | 14.01× | Food & Beverages |
| Spiegel Online | 3.97× | News |
| NOE Sushi Bar | 96.95× | |
| Sushi Shop | 68.04× | Food & Beverages |
| Genki Sushi | 75.89× | Food & Beverages |
| Zomato | 23.23× | Food & Beverages |
| Japanese cuisine | 6.97× | Food & Beverages |
| Fast food | 3.59× | Food & Beverages |
| Harry Potter | 2.13× | Movies & TV |
| Sushi King | 85.52× | Food & Beverages |
| Take-out | 5.14× | Food & Beverages |
| Sushi | 6.51× | Food & Beverages |
| Dinner | 4.8× | Food & Beverages |
| Foodie | 4.07× | Food & Beverages |
| Coop | 17.67× | Food & Beverages |
| Veganism | 2.53× | Food & Beverages |
| Teppanyaki | 28.54× | Food & Beverages |
| Burger King | 2.83× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.93 |
| Sustainability | BALANCE | 1.9 |
| Design Affinity | PREMIUM | 1.8 |
| Urban Lifestyle | OPEN | 1.71 |
| Early Adopter Mentality | POWER | 1.62 |
| Healthy Lifestyle | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 37.6% |
| United States | 12.8% |
| Taiwan | 4.3% |
See Ramen audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Ramen have in Germany?
Ramen has an estimated audience of 427,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ramen fans?
55.9% of Ramen fans are female, 44.1% are male, with an average age of 38.2 years.
Which brands do Ramen fans like most?
Ramen fans show strongest brand affinity for Sushi Lovers (75.52×), Sushi Bar (55.67×), and Pizza Hut (14.01×) over the country average.
Where do Ramen fans live in Germany?
Ramen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,166), Bayern (reach 81,324), and Baden-Württemberg (reach 65,400). These three regions account for the largest share of the active audience.
What other brands do Ramen fans also like?
Beyond Ramen itself, the audience over-indexes on Sushi Bar (55.67×), Pizza Hut (14.01×), Spiegel Online (3.97×), and NOE Sushi Bar (96.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ramen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.