Ramen Audience in United States
Ramen has an estimated audience of 4,239,655 people in United States. 56.0% are female, 44.0% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Pizza Hut, Superman, Noodle, Sushi King, Instagram.
The average Ramen fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pizza Hut, Superman, Noodle, with strongest over-indexing on Pizza Hut (3.71× the country average). Demographically, the Ramen audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Ramen fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 36.8 |
| Estimated audience size | 4,239,655 |
Audience persona
The typical Ramen fan in United States is more female, around 36.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pizza Hut.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,078,301 | 2.31× |
| Texas | 545,320 | 1.5× |
| New York | 487,966 | 2.06× |
| Florida | 257,664 | 0.9× |
| Illinois | 213,165 | 1.51× |
| Washington | 167,420 | 1.97× |
| New Jersey | 134,790 | 1.25× |
| Georgia | 123,748 | 0.95× |
| Pennsylvania | 121,316 | 0.85× |
| Massachusetts | 115,883 | 1.39× |
| North Carolina | 107,474 | 0.84× |
| Colorado | 107,304 | 1.61× |
| Virginia | 102,840 | 1× |
| Oregon | 94,953 | 1.95× |
| Arizona | 94,600 | 1.09× |
| Ohio | 85,691 | 0.66× |
| Nevada | 82,780 | 2.02× |
| Michigan | 72,579 | 0.65× |
| Maryland | 69,647 | 0.96× |
| Hawaii | 64,697 | 3.55× |
| Tennessee | 59,285 | 0.7× |
| Indiana | 57,350 | 0.74× |
| Utah | 52,525 | 1.38× |
| Missouri | 52,166 | 0.76× |
| Minnesota | 51,670 | 0.85× |
| Wisconsin | 42,318 | 0.66× |
| Oklahoma | 42,033 | 0.89× |
| South Carolina | 41,117 | 0.64× |
| Louisiana | 36,460 | 0.67× |
| Connecticut | 32,095 | 0.75× |
| Kentucky | 32,093 | 0.6× |
| Washington, District of Columbia | 27,172 | 2.13× |
| Kansas | 26,669 | 0.8× |
| Alabama | 25,416 | 0.43× |
| Arkansas | 20,299 | 0.58× |
| New Mexico | 17,563 | 0.83× |
| Idaho | 16,490 | 0.78× |
| Nebraska | 15,220 | 0.72× |
| Iowa | 15,173 | 0.43× |
| Mississippi | 14,014 | 0.4× |
| Rhode Island | 10,886 | 0.81× |
| New Hampshire | 8,787 | 0.53× |
| Maine | 7,600 | 0.5× |
| Delaware | 7,419 | 0.63× |
| Alaska | 7,168 | 0.79× |
| Montana | 7,168 | 0.61× |
| West Virginia | 5,704 | 0.29× |
| Vermont | 5,385 | 0.72× |
| South Dakota | 4,639 | 0.47× |
| North Dakota | 3,562 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pizza Hut | 3.71× | Food & Beverages |
| Superman | 1.99× | Movies & TV |
| Noodle | 6.84× | Food & Beverages |
| Sushi King | 35.88× | Food & Beverages |
| 1.73× | Internet & Social Media | |
| Japanese cuisine | 4.76× | Food & Beverages |
| Cuisine | 1.91× | Food & Beverages |
| TV | 1.66× | Movies & TV |
| Foodie | 2.76× | Food & Beverages |
| Fast food | 2.16× | Food & Beverages |
| Starbucks | 2.3× | Food & Beverages |
| Politics and social issues | 1.52× | Politics & Society |
| Celebrity | 1.8× | Movies & TV |
| Child | 1.7× | Kids & Family |
| United States | 1.51× | Travel & Leisure |
| Cats | 1.93× | Pets & Animals |
| Culture | 1.58× | Literature |
| Current events | 1.55× | Arts & Culture |
| NBC | 1.83× | Movies & TV |
| Take-out | 2.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.76 |
| Design Affinity | PREMIUM | 1.53 |
| Indulgence | JOY | 1.49 |
| Early Adopter Mentality | POWER | 1.47 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 37.6% |
| United States | 12.8% |
| Taiwan | 4.3% |
See Ramen audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Ramen have in United States?
Ramen has an estimated audience of 4,239,655 people in United States, concentrated in California and Texas.
What is the gender split and age of Ramen fans?
56.0% of Ramen fans are female, 44.0% are male, with an average age of 36.8 years.
Which brands do Ramen fans like most?
Ramen fans show strongest brand affinity for Pizza Hut (3.71×), Superman (1.99×), and Noodle (6.84×) over the country average.
Where do Ramen fans live in United States?
Ramen fans in United States are most concentrated in California (reach 1,078,301), Texas (reach 545,320), and New York (reach 487,966). These three regions account for the largest share of the active audience.
What other brands do Ramen fans also like?
Beyond Ramen itself, the audience over-indexes on Superman (1.99×), Noodle (6.84×), Sushi King (35.88×), and Instagram (1.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ramen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.