Korean noodles Audience in United States

Korean noodles has an estimated audience of 323,133 people in United States. 54.7% are female, 45.3% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: Group buying, Noodles & Company, Cup Noodles, Korean fried chicken, Anime and manga fandom.

The average Korean noodles fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Group buying, Noodles & Company, Cup Noodles, with strongest over-indexing on Group buying (37.14× the country average). Demographically, the Korean noodles audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Korean noodles fans

Demographic split for Korean noodles audience in United States
MetricValue
Female54.7%
Male45.3%
Average age33.0
Estimated audience size323,133

Audience persona

The typical Korean noodles fan in United States is balanced, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Korean noodles in United States
RegionReachAffinity
California77,1032.17×
Texas40,5271.46×
New York25,9041.43×
Florida20,4590.94×
Georgia13,9691.4×
Illinois11,7931.1×
Washington11,0111.7×
Virginia10,1801.29×
North Carolina9,2170.95×
New Jersey8,8651.08×
Pennsylvania8,4010.77×
Michigan7,7600.92×
Arizona7,6631.16×
Ohio7,4040.74×
Maryland6,7031.21×
Massachusetts5,8240.91×
Tennessee5,7960.89×
Colorado5,3361.05×
Minnesota5,2991.14×
Nevada5,2771.69×
Oregon4,7511.28×
Hawaii4,3443.13×
Indiana4,3060.73×
Missouri4,2810.82×
Alabama4,1970.93×
Wisconsin4,1280.85×
South Carolina3,9190.81×
Louisiana3,7510.9×
Oklahoma3,4430.96×
Kentucky3,0600.76×
Utah2,9281.01×
Kansas2,6811.05×
Connecticut2,5360.78×
Arkansas2,5360.95×
Mississippi2,1730.82×
Iowa1,8050.68×
New Mexico1,5810.98×
Nebraska1,3200.81×
Idaho1,3160.81×
Washington, District of Columbia1,1041.14×
Rhode Island8960.87×
Alaska8601.24×
West Virginia7040.47×
New Hampshire6230.49×
Delaware6020.67×
Maine5590.48×
Montana5510.61×
South Dakota3620.49×
North Dakota3530.53×
Vermont2620.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korean noodles audience
BrandAffinityCategory
Group buying37.14×Shopping
Noodles & Company19.96×Food & Beverages
Cup Noodles75.48×Food & Beverages
Korean fried chicken35.76×Food & Beverages
Anime and manga fandom6.25×Literature
Planet Fitness4.03×Sports
Boy band12.65×Music & Radio
Indomie55.99×Food & Beverages
Diary5.37×Kids & Family
Diaper bag5.28×Kids & Family
Kia Sportage16.22×Cars & Mobility
International education13.33×Business & Career
Dungeons & Dragons8.54×Games
The Smiths12.11×Music & Radio
Rick and Morty5.37×Movies & TV
Korean Air19.98×Travel & Leisure
Toyota Supra10.54×Cars & Mobility
Trench coat25.38×Fashion & Accessoires
Manga3.67×Literature
Cyberpunk 207712.31×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korean noodles audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
Pet OwnershipJOY1.57
TravellingTHRILL1.5
Design AffinityPREMIUM1.43
Quality AwarenessPREMIUM1.41
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Korean noodles
CountryShare
Japan14.4%
United States12.2%
Philippines6.9%

See Korean noodles audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Korean noodles have in United States?

Korean noodles has an estimated audience of 323,133 people in United States, concentrated in California and Texas.

What is the gender split and age of Korean noodles fans?

54.7% of Korean noodles fans are female, 45.3% are male, with an average age of 33.0 years.

Which brands do Korean noodles fans like most?

Korean noodles fans show strongest brand affinity for Group buying (37.14×), Noodles & Company (19.96×), and Cup Noodles (75.48×) over the country average.

Where do Korean noodles fans live in United States?

Korean noodles fans in United States are most concentrated in California (reach 77,103), Texas (reach 40,527), and New York (reach 25,904). These three regions account for the largest share of the active audience.

What other brands do Korean noodles fans also like?

Beyond Korean noodles itself, the audience over-indexes on Noodles & Company (19.96×), Cup Noodles (75.48×), Korean fried chicken (35.76×), and Anime and manga fandom (6.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean noodles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.