Rascasse Audience Intelligence

Korean fried chicken Audience in United States

A data profile of the people who buy, follow and care about Korean fried chicken in United States — modelled from more than twelve digital signal sources. Korean fried chicken has an estimated audience of 899,778 people in United States.

#178among Dish in United States#9063among Topic in United States#1414in Food & Beverages

The average Korean fried chicken fan in United States is 31.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Raising Cane's Chicken Fingers, Tim Horton, Popeyes Louisiana Kitchen, with strongest over-indexing on Raising Cane's Chicken Fingers (11.58× the country average).

Demographically, the Korean fried chicken audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korean fried chicken fan in United States is more female, around 31.6 years old, with strong Indulgence tendencies and a notable affinity for Raising Cane's Chicken Fingers.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean fried chicken profile in United States.

Audience size
900K
in United States
Gender
60.9%♀
39.1% male
Age
31.6
average years
Country rank
#25407
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean fried chicken fans

60.9% are female, 39.1% are male, average age 31.6.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Korean fried chicken audience in United States
MetricValue
Female60.9%
Male39.1%
Average age31.6
Estimated audience size899,778
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Korean fried chicken audience in United States
Age bracketShare%
16-1945%
20-2918%
30-3914%
40-4912%
50+11%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Korean fried chicken audience comes from United States.

Worldwide audience distribution share by country for Korean fried chicken
CountryShare
Japan18.8%
United States12.0%
Taiwan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean fried chicken audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean fried chicken fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K2.11×
02Washington~40K2.09×
03Georgia~50K1.96×
04Nevada~20K1.78×
05California~200K1.73×
06Virginia~40K1.73×
07New Jersey~40K1.70×
08Texas~100K1.58×
09Indiana~30K1.58×
10New York~80K1.51×
11Maryland~20K1.48×
12Colorado~20K1.43×
13Washington, District of Columbia~4K1.41×
14Rhode Island~4K1.35×
15Minnesota~20K1.17×
16Oregon~10K1.13×
17North Carolina~30K1.08×
18Illinois~30K1.07×
19Pennsylvania~30K1.03×
20Florida~60K1.01×
21Massachusetts~20K1.01×
22Kansas~7K0.98×
23Utah~8K0.97×
24Arkansas~7K0.97×
25Michigan~20K0.95×
26Arizona~20K0.94×
27Alabama~10K0.94×
28New Mexico~4K0.92×
29Connecticut~8K0.89×
30Delaware~2K0.89×
31Oklahoma~8K0.84×
32Ohio~20K0.83×
33Missouri~10K0.82×
34Iowa~6K0.79×
35Tennessee~10K0.78×
36Nebraska~4K0.78×
37Louisiana~8K0.72×
38Alaska~1K0.69×
39South Carolina~9K0.67×
40Kentucky~7K0.64×
41Mississippi~5K0.63×
42Idaho~3K0.60×
43Vermont<1K0.60×
44North Dakota~1K0.58×
45New Hampshire~2K0.55×
46South Dakota~1K0.54×
47Wisconsin~7K0.52×
48Montana~1K0.50×
49Maine~2K0.49×
50West Virginia~2K0.45×
Fig. 06

Affinity by region

Affinity by region — Korean fried chicken, United States
0.45×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean fried chicken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean fried chicken audience
#·InterestCategoryAffinity×
01BulgogiFood & Beverages58.15×
02BibimbapFood & Beverages55.73×
03Panamericana TelevisiónMovies & TV53.42×
04Dinner for SchmucksMovies & TV48.58×
05TteokbokkiFood & Beverages47.19×
06TGIFInternet & Social Media36.67×
07Quaker Steak & LubeBusiness & Career30.19×
08nandosFood & Beverages26.40×
09Fried chicken restaurantFood & Beverages26.14×
10Korean barbecueFood & Beverages16.34×
11Tim HortonSports16.14×
12Raising Cane's Chicken FingersFood & Beverages11.58×
13Church's ChickenFood & Beverages9.68×
14Popeyes Louisiana KitchenFood & Beverages8.03×
15Fried chickenFood & Beverages6.31×
16WingstopFood & Beverages5.34×
17KFCFood & Beverages4.66×
18Chick-fil-AFood & Beverages3.22×
19Panda ExpressFood & Beverages3.20×
20Burger KingFood & Beverages3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean fried chicken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean fried chicken audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.43×
Urban LifestyleOPEN1.25×
Convenience OrientationPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean fried chicken audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
TraditionCONSERVATISM0.88×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean fried chicken have in United States?

Korean fried chicken has an estimated audience of 899,778 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Korean fried chicken fans?

60.9% of Korean fried chicken fans are female, 39.1% are male, with an average age of 31.6 years.

03

Which brands do Korean fried chicken fans like most?

Korean fried chicken fans show strongest brand affinity for Raising Cane's Chicken Fingers (11.58×), Tim Horton (16.14×), and Popeyes Louisiana Kitchen (8.03×) over the country average.

04

Where do Korean fried chicken fans live in United States?

Korean fried chicken fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Korean fried chicken fans also like?

Beyond Korean fried chicken itself, the audience over-indexes on Tim Horton (16.14×), Popeyes Louisiana Kitchen (8.03×), Fried chicken restaurant (26.14×), and Wingstop (5.34×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Korean fried chicken audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean fried chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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