Korean fried chicken Audience in United States

Korean fried chicken logo

Korean fried chicken has an estimated audience of 899,778 people in United States. 60.9% are female, 39.1% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Tim Horton, Fried chicken restaurant, Wingstop, Popeyes Louisiana Kitchen, nandos.

The average Korean fried chicken fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tim Horton, Fried chicken restaurant, Wingstop, with strongest over-indexing on Tim Horton (16.14× the country average). Demographically, the Korean fried chicken audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Korean fried chicken fans

Demographic split for Korean fried chicken audience in United States
MetricValue
Female60.9%
Male39.1%
Average age31.6
Estimated audience size899,778

Audience persona

The typical Korean fried chicken fan in United States is more female, around 31.6 years old, with strong Indulgence tendencies and a notable affinity for Tim Horton.

Top regions in United States

Top regions ranked by reach for Korean fried chicken in United States
RegionReachAffinity
California177,3841.79×
Texas125,9511.63×
New York78,5481.56×
Florida61,1791×
Georgia52,6781.9×
New Jersey39,0541.71×
Washington38,8792.15×
Virginia38,6771.76×
Illinois32,7081.09×
Pennsylvania31,6181.04×
Indiana30,2771.84×
North Carolina29,3821.09×
Ohio24,6710.89×
Maryland22,6011.46×
Michigan22,3050.95×
Colorado20,7681.46×
Arizona17,3960.95×
Massachusetts17,0460.96×
Nevada16,3141.87×
Tennessee14,1460.78×
Oregon12,5461.22×
Missouri12,1000.83×
Minnesota11,2110.87×
Alabama10,0570.8×
South Carolina8,8070.65×
Hawaii8,7482.26×
Louisiana8,5150.73×
Oklahoma7,7410.77×
Kentucky7,4550.66×
Connecticut7,2630.8×
Utah7,0390.87×
Kansas6,9790.98×
Wisconsin6,6560.49×
Arkansas6,3980.86×
Iowa6,0670.82×
Mississippi4,7840.65×
New Mexico4,3130.96×
Rhode Island4,2701.49×
Washington, District of Columbia3,8281.42×
Nebraska3,7180.82×
Idaho2,1870.48×
Delaware1,9630.79×
New Hampshire1,4330.4×
Maine1,1440.35×
Alaska9920.52×
West Virginia9800.23×
Vermont6160.39×
Montana6040.24×
South Dakota5900.28×
North Dakota3950.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korean fried chicken audience
BrandAffinityCategory
Tim Horton16.14×Sports
Fried chicken restaurant26.14×Food & Beverages
Wingstop5.34×Food & Beverages
Popeyes Louisiana Kitchen8.03×Food & Beverages
nandos26.4×Food & Beverages
Bulgogi58.15×Food & Beverages
Panamericana Televisión53.42×Movies & TV
KFC4.66×Food & Beverages
Chick-fil-A3.22×Food & Beverages
Dinner for Schmucks48.58×Movies & TV
TGIF36.67×Internet & Social Media
Quaker Steak & Lube30.19×Business & Career
Burger King3.06×Food & Beverages
Fried chicken6.31×Food & Beverages
Korean barbecue16.34×Food & Beverages
Tteokbokki47.19×Food & Beverages
Bibimbap55.73×Food & Beverages
Panda Express3.2×Food & Beverages
Pizza Hut2.58×Food & Beverages
Korean noodles33.07×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korean fried chicken audience
TraitClusterScore
IndulgenceJOY3.83
LGBTQ+ IdentityOPEN1.84
Urban LifestyleOPEN1.74
Luxury OrientationPREMIUM1.71
Pet OwnershipJOY1.65
Price SensitivityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Korean fried chicken
CountryShare
Japan18.8%
United States12.0%
Taiwan9.0%

See Korean fried chicken audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Korean fried chicken have in United States?

Korean fried chicken has an estimated audience of 899,778 people in United States, concentrated in California and Texas.

What is the gender split and age of Korean fried chicken fans?

60.9% of Korean fried chicken fans are female, 39.1% are male, with an average age of 31.6 years.

Which brands do Korean fried chicken fans like most?

Korean fried chicken fans show strongest brand affinity for Tim Horton (16.14×), Fried chicken restaurant (26.14×), and Wingstop (5.34×) over the country average.

Where do Korean fried chicken fans live in United States?

Korean fried chicken fans in United States are most concentrated in California (reach 177,384), Texas (reach 125,951), and New York (reach 78,548). These three regions account for the largest share of the active audience.

What other brands do Korean fried chicken fans also like?

Beyond Korean fried chicken itself, the audience over-indexes on Fried chicken restaurant (26.14×), Wingstop (5.34×), Popeyes Louisiana Kitchen (8.03×), and nandos (26.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean fried chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.