Quaker Steak & Lube Audience in United States

Quaker Steak & Lube logo

Quaker Steak & Lube has an estimated audience of 671,274 people in United States. 48.4% are female, 51.6% are male, average age 38.7. Top regions: Ohio, Pennsylvania, South Carolina. Top brand affinities: Riedel (glass manufacturer), Mathcore, Crafts4Kids, Hoosier, KennyS.

The average Quaker Steak & Lube fan in United States is 38.7 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, South Carolina. Top brand affinities include Riedel (glass manufacturer), Mathcore, Crafts4Kids, with strongest over-indexing on Riedel (glass manufacturer) (114.38× the country average). Demographically, the Quaker Steak & Lube audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Quaker Steak & Lube fans

Demographic split for Quaker Steak & Lube audience in United States
MetricValue
Female48.4%
Male51.6%
Average age38.7
Estimated audience size671,274

Audience persona

The typical Quaker Steak & Lube fan in United States is balanced, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Riedel (glass manufacturer).

Top regions in United States

Top regions ranked by reach for Quaker Steak & Lube in United States
RegionReachAffinity
Ohio284,67713.77×
Pennsylvania114,5285.07×
South Carolina36,3973.6×
West Virginia33,00810.56×
Florida32,3220.71×
Tennessee26,3011.95×
Virginia19,2731.18×
Indiana15,8581.29×
Iowa12,1892.2×
Kentucky10,3051.22×
Nebraska9,9222.95×
New York9,6940.26×
North Carolina7,6480.38×
Michigan6,9720.4×
Illinois6,5750.29×
New Jersey6,2500.37×
Texas5,7110.1×
Georgia4,6770.23×
Wisconsin4,3310.43×
Maryland3,8130.33×
California3,4720.05×
Colorado2,2080.21×
Louisiana1,6150.19×
Massachusetts1,6040.12×
Minnesota1,1420.12×
Kansas1,0980.21×
Connecticut9420.14×
Washington8690.06×
Oklahoma7250.1×
Mississippi6630.12×
Washington, District of Columbia6600.33×
Arkansas6390.12×
Oregon6030.08×
Nevada5360.08×
Missouri5060.05×
Maine4570.19×
Utah4150.07×
South Dakota4130.27×
New Hampshire3570.14×
Delaware3360.18×
Alabama2930.03×
Arizona2620.02×
Idaho2530.08×
Rhode Island2250.11×
Hawaii2160.07×
North Dakota1970.14×
New Mexico1820.05×
Vermont1620.14×
Montana1390.07×
Wyoming1140.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quaker Steak & Lube audience
BrandAffinityCategory
Riedel (glass manufacturer)114.38×Home & Garden
Mathcore20.12×Music & Radio
Crafts4Kids28.52×Kids & Family
Hoosier29.84×Politics & Society
KennyS26.34×Sports
Sinaloa5.3×Travel & Leisure
Kikar HaShabbat23.27×News
Vocal harmony5.32×Music & Radio
Nationality2.47×Politics & Society
Goop6.15×Internet & Social Media
Hawthorn Football Club20×Sports
Israel2.3×Travel & Leisure
Wok6.76×Food & Beverages
Governor of Michigan7.34×Politics & Society
Hipster7.59×Politics & Society
Unique Gifts1.87×Shopping
Electrolyte3.66×Health
Grace Slick6.79×Music & Radio
Google Home5×Technology & Electronics
headspace6.95×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quaker Steak & Lube audience
TraitClusterScore
Risk AppetiteTHRILL2.12
IndulgenceJOY1.89
Luxury OrientationPREMIUM1.84
Price SensitivityPREMIUM1.56
Pet OwnershipJOY1.39
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Quaker Steak & Lube
CountryShare
United States98.0%
Canada1.0%
Mexico0.5%

See Quaker Steak & Lube audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Quaker Steak & Lube have in United States?

Quaker Steak & Lube has an estimated audience of 671,274 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Quaker Steak & Lube fans?

48.4% of Quaker Steak & Lube fans are female, 51.6% are male, with an average age of 38.7 years.

Which brands do Quaker Steak & Lube fans like most?

Quaker Steak & Lube fans show strongest brand affinity for Riedel (glass manufacturer) (114.38×), Mathcore (20.12×), and Crafts4Kids (28.52×) over the country average.

Where do Quaker Steak & Lube fans live in United States?

Quaker Steak & Lube fans in United States are most concentrated in Ohio (reach 284,677), Pennsylvania (reach 114,528), and South Carolina (reach 36,397). These three regions account for the largest share of the active audience.

What other brands do Quaker Steak & Lube fans also like?

Beyond Quaker Steak & Lube itself, the audience over-indexes on Mathcore (20.12×), Crafts4Kids (28.52×), Hoosier (29.84×), and KennyS (26.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quaker Steak & Lube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.