Rascasse Audience Intelligence

Quaker Steak & Lube Target Market in United States

A data profile of the people who buy, follow and care about Quaker Steak & Lube in United States — modelled from more than twelve digital signal sources. Quaker Steak & Lube has an estimated audience of 676,163 people in United States.

#3146among Brand in United States#1925in Business & Career

The average Quaker Steak & Lube fan in United States is 38.7 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Pennsylvania, Florida.

Top brand affinities include Korean fried chicken, FedEx, Pizza Hut, with strongest over-indexing on Korean fried chicken (30.19× the country average).

Demographically, the Quaker Steak & Lube audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quaker Steak & Lube fan in United States is balanced, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Korean fried chicken.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quaker Steak & Lube profile in United States.

Audience size
676K
in United States
Gender
48.4%♀
51.6% male
Age
38.7
average years
Country rank
#30542
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Quaker Steak & Lube

48.4% are female, 51.6% are male, average age 38.7.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Quaker Steak & Lube audience in United States
MetricValue
Female48.4%
Male51.6%
Average age38.7
Estimated audience size676,163
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Quaker Steak & Lube audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4922%
50+20%
Fig. 04

Worldwide distribution

98.0%

of the worldwide Quaker Steak & Lube audience comes from United States.

Worldwide audience distribution share by country for Quaker Steak & Lube
CountryShare
United States98.0%
Canada1.0%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quaker Steak & Lube audience in United States is strongest.

Fig. 05

Top regions by affinity

Quaker Steak & Lube customers by region in United States
#RegionReachAffinity×
01Ohio~300K12.53×
02West Virginia~30K11.09×
03Pennsylvania~100K4.92×
04South Carolina~40K3.98×
05Nebraska~10K3.16×
06Iowa~20K2.83×
07Tennessee~30K2.58×
08Indiana~20K1.34×
09Virginia~20K1.28×
10Kentucky~9K1.03×
11Florida~40K0.89×
12Alaska~1K0.82×
13Montana~1K0.76×
14North Dakota<1K0.72×
15Vermont<1K0.72×
16Hawaii~2K0.71×
17New Mexico~2K0.69×
18Idaho~2K0.68×
19Rhode Island~1K0.67×
20South Dakota<1K0.62×
21New Hampshire~1K0.57×
22Maine~1K0.57×
23Delaware~1K0.55×
24Mississippi~3K0.53×
25Utah~3K0.51×
26Arkansas~3K0.50×
27Washington, District of Columbia<1K0.48×
28Nevada~3K0.46×
29Oregon~3K0.45×
30Oklahoma~3K0.45×
31Wisconsin~4K0.41×
32Alabama~4K0.41×
33Kansas~2K0.41×
34Connecticut~3K0.38×
35Arizona~5K0.37×
36Michigan~6K0.36×
37Louisiana~3K0.36×
38North Carolina~7K0.34×
39Maryland~4K0.34×
40Missouri~4K0.34×
41New Jersey~6K0.33×
42Washington~4K0.33×
43Minnesota~3K0.31×
44Colorado~3K0.29×
45Illinois~6K0.28×
46Massachusetts~4K0.27×
47Georgia~5K0.25×
48New York~9K0.24×
49Texas~8K0.14×
50California~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Quaker Steak & Lube, United States
0.13×1.00×12.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quaker Steak & Lube audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quaker Steak & Lube audience
#·InterestCategoryAffinity×
01Wild Wing CafeFood & Beverages30.26×
02Korean fried chickenFood & Beverages30.19×
03Black Angus SteakhouseFood & Beverages22.25×
04Arabic coffeeFood & Beverages12.56×
05Texas de BrazilFood & Beverages10.73×
06Buffalo wingFood & Beverages6.62×
07Weather forecastingHome & Garden5.51×
08QVCMovies & TV4.48×
09FedExBusiness & Career4.12×
10Solar energyHome & Garden3.86×
11Discount storesShopping3.24×
12Vehicle insuranceCars & Mobility3.13×
13Mortgage loansBusiness & Career3.12×
14Pizza HutFood & Beverages3.05×
15SubwayFood & Beverages2.84×
16WingstopFood & Beverages2.53×
17Domino's PizzaFood & Beverages2.49×
18McDonald'sFood & Beverages2.38×
19Taco BellFood & Beverages2.23×
20PinterestInternet & Social Media2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quaker Steak & Lube audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quaker Steak & Lube audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.38×
IndulgenceJOY2.01×
Price SensitivityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quaker Steak & Lube audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Healthy LifestyleBALANCE0.73×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Quaker Steak & Lube's target market in United States?

Quaker Steak & Lube's target market in United States covers an estimated 676,163 people, concentrated in Ohio and Pennsylvania.

02

What is the gender split and age of Quaker Steak & Lube customers?

48.4% of the Quaker Steak & Lube audience are female, 51.6% are male, with an average age of 38.7 years.

03

Which brands do Quaker Steak & Lube fans like most?

Quaker Steak & Lube fans show strongest brand affinity for Korean fried chicken (30.19×), FedEx (4.12×), and Pizza Hut (3.05×) over the country average.

04

Where do Quaker Steak & Lube fans live in United States?

Quaker Steak & Lube fans in United States are most concentrated in Ohio (reach ~300K), Pennsylvania (reach ~100K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Quaker Steak & Lube fans also like?

Beyond Quaker Steak & Lube itself, the audience over-indexes on FedEx (4.12×), Pizza Hut (3.05×), Mortgage loans (3.12×), and Black Angus Steakhouse (22.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Quaker Steak & Lube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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