Fried chicken restaurant Audience in United States

Fried chicken restaurant logo

Fried chicken restaurant has an estimated audience of 2,208,921 people in United States. 51.6% are female, 48.4% are male, average age 38.2. Top regions: Texas, California, Florida. Top brand affinities: Tezz, Hoosier, South Asian cuisine, Voltron: Legendary Defender, Elsword.

The average Fried chicken restaurant fan in United States is 38.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tezz, Hoosier, South Asian cuisine, with strongest over-indexing on Tezz (18.1× the country average). Demographically, the Fried chicken restaurant audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Fried chicken restaurant fans

Demographic split for Fried chicken restaurant audience in United States
MetricValue
Female51.6%
Male48.4%
Average age38.2
Estimated audience size2,208,921

Audience persona

The typical Fried chicken restaurant fan in United States is balanced, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Tezz.

Top regions in United States

Top regions ranked by reach for Fried chicken restaurant in United States
RegionReachAffinity
Texas380,9962.01×
California229,7500.95×
Florida159,1781.06×
New York98,0870.79×
Ohio89,4321.31×
Georgia82,2581.21×
Tennessee74,0861.67×
North Carolina70,1401.06×
Illinois68,8910.94×
Michigan63,6681.1×
Pennsylvania59,1920.8×
Virginia51,2170.95×
Missouri50,6191.42×
Indiana47,6341.18×
Oklahoma44,5281.82×
Maryland43,9051.16×
Arizona43,2150.96×
Washington43,2060.98×
South Carolina41,7561.26×
New Jersey37,8540.67×
Kentucky36,6811.32×
Louisiana36,4561.28×
Colorado36,0001.03×
Massachusetts31,8160.73×
Alabama27,8070.9×
Arkansas26,6441.46×
Wisconsin26,2870.79×
Minnesota25,6220.81×
Kansas24,7511.42×
Mississippi24,6771.36×
Connecticut21,3350.96×
Nevada20,9370.98×
Oregon20,1740.8×
Utah16,1170.81×
Iowa15,3900.85×
Nebraska12,0121.08×
New Mexico10,9430.99×
West Virginia10,4991.02×
Idaho9,2620.84×
Hawaii8,5710.9×
Rhode Island6,3590.9×
Washington, District of Columbia5,9660.9×
New Hampshire5,0360.58×
Maine4,6100.58×
North Dakota3,5370.78×
South Dakota3,4980.69×
Delaware3,3500.55×
Montana2,8630.47×
Alaska2,8150.6×
Vermont2,4530.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fried chicken restaurant audience
BrandAffinityCategory
Tezz18.1×Movies & TV
Hoosier27.15×Politics & Society
South Asian cuisine16.79×Food & Beverages
Voltron: Legendary Defender29.41×Movies & TV
Elsword20×Games
Urban horticulture3.97×Home & Garden
Nebraska Cornhuskers football3.85×Sports
Bunga bunga80.88×Politics & Society
Jesse Plemons3.25×Movies & TV
Jaws3.93×Movies & TV
Monogram2.6×Home & Garden
John Havlicek10.42×Sports
Queens College, City University of New York4.79×Business & Career
Charlamagne Tha God5.76×Movies & TV
Nipsey Hussle3.41×Music & Radio
JDSU1.71×Business & Career
Flash memory2.12×Technology & Electronics
Cam Ward2×Sports
St. Ives7.35×Travel & Leisure
Kendra Scott1.5×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fried chicken restaurant audience
TraitClusterScore
Luxury OrientationPREMIUM3.21
Risk AppetiteTHRILL2.42
IndulgenceJOY1.98
Urban LifestyleOPEN1.89
Convenience OrientationPREMIUM1.87
Family OrientationCONSERVATISM1.65

Worldwide distribution

Worldwide audience distribution share by country for Fried chicken restaurant
CountryShare
United States25.2%
Malaysia6.3%
Japan5.6%

See Fried chicken restaurant audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Fried chicken restaurant have in United States?

Fried chicken restaurant has an estimated audience of 2,208,921 people in United States, concentrated in Texas and California.

What is the gender split and age of Fried chicken restaurant fans?

51.6% of Fried chicken restaurant fans are female, 48.4% are male, with an average age of 38.2 years.

Which brands do Fried chicken restaurant fans like most?

Fried chicken restaurant fans show strongest brand affinity for Tezz (18.1×), Hoosier (27.15×), and South Asian cuisine (16.79×) over the country average.

Where do Fried chicken restaurant fans live in United States?

Fried chicken restaurant fans in United States are most concentrated in Texas (reach 380,996), California (reach 229,750), and Florida (reach 159,178). These three regions account for the largest share of the active audience.

What other brands do Fried chicken restaurant fans also like?

Beyond Fried chicken restaurant itself, the audience over-indexes on Hoosier (27.15×), South Asian cuisine (16.79×), Voltron: Legendary Defender (29.41×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fried chicken restaurant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.