Rascasse Audience Intelligence

Fried chicken restaurant Audience in Germany

A data profile of the people who buy, follow and care about Fried chicken restaurant in Germany — modelled from more than twelve digital signal sources. Fried chicken restaurant has an estimated audience of 288,871 people in Germany.

#242among Touchpoint in Germany#864in Food & Beverages

The average Fried chicken restaurant fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bob Ross, Full breakfast, Steakhouse, with strongest over-indexing on Bob Ross (28.84× the country average).

Demographically, the Fried chicken restaurant audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fried chicken restaurant fan in Germany is more male, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Bob Ross.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fried chicken restaurant profile in Germany.

Audience size
289K
in Germany
Gender
38.4%♀
61.6% male
Age
43.5
average years
Country rank
#17810
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fried chicken restaurant fans

38.4% are female, 61.6% are male, average age 43.5.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Fried chicken restaurant audience in Germany
MetricValue
Female38.4%
Male61.6%
Average age43.5
Estimated audience size288,871
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Fried chicken restaurant audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4929%
50+24%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Fried chicken restaurant audience comes from Germany.

Worldwide audience distribution share by country for Fried chicken restaurant
CountryShare
United States25.2%
Malaysia6.3%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fried chicken restaurant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fried chicken restaurant fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.38×
02Saarland~4K1.22×
03Mecklenburg-Vorpommern~6K1.10×
04Sachsen-Anhalt~8K1.08×
05Thüringen~8K1.05×
06Brandenburg~9K1.00×
07Hamburg~6K0.96×
08Schleswig-Holstein~10K0.95×
09Rheinland-Pfalz~10K0.94×
10Sachsen~10K0.92×
11Berlin~10K0.90×
12Hessen~20K0.87×
13Niedersachsen~20K0.86×
14Bayern~40K0.82×
15Baden-Württemberg~30K0.82×
16Nordrhein-Westfalen~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Fried chicken restaurant, Germany
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fried chicken restaurant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fried chicken restaurant audience
#·InterestCategoryAffinity×
01Fruits BasketLiterature42.75×
02Full breakfastFood & Beverages29.50×
03Bob RossMovies & TV28.84×
04Chipotle Mexican GrillFood & Beverages26.44×
05Slow cookerFood & Beverages23.08×
06SteviaFood & Beverages21.26×
07Raw foodismFood & Beverages20.37×
08WhataburgerFood & Beverages20.00×
09HootersFood & Beverages19.85×
10Dennis RodmanSports19.83×
11Five GuysFood & Beverages15.04×
12Slow FoodFood & Beverages14.86×
13Frozen foodFood & Beverages13.85×
14SteakhouseFood & Beverages11.72×
15LavazzaFood & Beverages11.26×
16Rod StewartMusic & Radio10.64×
17Forex Online TradingBusiness & Career10.57×
18Sunday BrunchKids & Family8.91×
19Street foodFood & Beverages7.48×
20Fast foodFood & Beverages3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fried chicken restaurant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fried chicken restaurant audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.58×
Urban LifestyleOPEN2.44×
IndividualismJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fried chicken restaurant audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fried chicken restaurant have in Germany?

Fried chicken restaurant has an estimated audience of 288,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fried chicken restaurant fans?

38.4% of Fried chicken restaurant fans are female, 61.6% are male, with an average age of 43.5 years.

03

Which brands do Fried chicken restaurant fans like most?

Fried chicken restaurant fans show strongest brand affinity for Bob Ross (28.84×), Full breakfast (29.5×), and Steakhouse (11.72×) over the country average.

04

Where do Fried chicken restaurant fans live in Germany?

Fried chicken restaurant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fried chicken restaurant fans also like?

Beyond Fried chicken restaurant itself, the audience over-indexes on Full breakfast (29.5×), Steakhouse (11.72×), Five Guys (15.04×), and Fruits Basket (42.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Fried chicken restaurant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fried chicken restaurant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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