Fried chicken restaurant Audience in Germany
Fried chicken restaurant has an estimated audience of 288,871 people in Germany. 38.4% are female, 61.6% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Five Guys, Bob Ross, Full breakfast, Maître Gims, Forex Online Trading.
The average Fried chicken restaurant fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Five Guys, Bob Ross, Full breakfast, with strongest over-indexing on Five Guys (24.09× the country average). Demographically, the Fried chicken restaurant audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Fried chicken restaurant fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 43.5 |
| Estimated audience size | 288,871 |
Audience persona
The typical Fried chicken restaurant fan in Germany is more male, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Five Guys.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 24,330 | 0.38× |
| Baden-Württemberg | 15,588 | 0.4× |
| Hessen | 13,889 | 0.63× |
| Bayern | 11,402 | 0.25× |
| Rheinland-Pfalz | 10,731 | 0.74× |
| Sachsen-Anhalt | 10,354 | 1.38× |
| Niedersachsen | 10,211 | 0.36× |
| Thüringen | 9,595 | 1.3× |
| Brandenburg | 9,160 | 1.02× |
| Mecklenburg-Vorpommern | 8,456 | 1.53× |
| Sachsen | 7,901 | 0.56× |
| Saarland | 7,818 | 2.2× |
| Bremen | 7,773 | 3.15× |
| Berlin | 7,591 | 0.59× |
| Schleswig-Holstein | 7,423 | 0.72× |
| Hamburg | 5,117 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Five Guys | 24.09× | Food & Beverages |
| Bob Ross | 24.37× | Movies & TV |
| Full breakfast | 21.36× | Food & Beverages |
| Maître Gims | 41.25× | Music & Radio |
| Forex Online Trading | 15.36× | Business & Career |
| Radio ENERGY | 42.9× | Music & Radio |
| Grilling | 5.25× | Food & Beverages |
| Fast food | 4.3× | Food & Beverages |
| Home Delivery | 11.6× | Food & Beverages |
| Meg Ryan | 14.1× | Movies & TV |
| Ribs (food) | 18.41× | Food & Beverages |
| ICloud | 6.05× | Technology & Electronics |
| Barbecue | 3.25× | Food & Beverages |
| Arabic pop music | 7.27× | Music & Radio |
| Whataburger | 20× | Food & Beverages |
| Street food | 5.18× | Food & Beverages |
| Kosovo | 5.58× | Travel & Leisure |
| Gourmet Foods | 5.71× | Food & Beverages |
| Lunch box | 18.79× | Home & Garden |
| Casino | 5.74× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.78 |
| Healthy Lifestyle | BALANCE | 3.06 |
| Urban Lifestyle | OPEN | 2.4 |
| Indulgence | JOY | 2.12 |
| Travelling | THRILL | 1.71 |
| Early Adopter Mentality | POWER | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Malaysia | 6.3% |
| Japan | 5.6% |
See Fried chicken restaurant audiences in other countries
- Fried chicken restaurant — United States
- Fried chicken restaurant — United Kingdom
- Fried chicken restaurant — France
- Fried chicken restaurant — Italy
- Fried chicken restaurant — Spain
- Fried chicken restaurant — Brazil
- Fried chicken restaurant — Japan
- Fried chicken restaurant — South Korea
- Fried chicken restaurant — India
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Fried chicken restaurant have in Germany?
Fried chicken restaurant has an estimated audience of 288,871 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fried chicken restaurant fans?
38.4% of Fried chicken restaurant fans are female, 61.6% are male, with an average age of 43.5 years.
Which brands do Fried chicken restaurant fans like most?
Fried chicken restaurant fans show strongest brand affinity for Five Guys (24.09×), Bob Ross (24.37×), and Full breakfast (21.36×) over the country average.
Where do Fried chicken restaurant fans live in Germany?
Fried chicken restaurant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 24,330), Baden-Württemberg (reach 15,588), and Hessen (reach 13,889). These three regions account for the largest share of the active audience.
What other brands do Fried chicken restaurant fans also like?
Beyond Fried chicken restaurant itself, the audience over-indexes on Bob Ross (24.37×), Full breakfast (21.36×), Maître Gims (41.25×), and Forex Online Trading (15.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fried chicken restaurant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.