Rascasse Audience Intelligence

Raw foodism Audience in Germany

A data profile of the people who buy, follow and care about Raw foodism in Germany — modelled from more than twelve digital signal sources. Raw foodism has an estimated audience of 254,613 people in Germany.

#6672among Topic in Germany#938in Food & Beverages

The average Raw foodism fan in Germany is 36.4 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Splenda, Veja Sneakers, Paleolithic diet, with strongest over-indexing on Splenda (185.59× the country average).

Demographically, the Raw foodism audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raw foodism fan in Germany is more female, around 36.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Splenda.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raw foodism profile in Germany.

Audience size
255K
in Germany
Gender
80.7%♀
19.3% male
Age
36.4
average years
Country rank
#19425
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raw foodism fans

80.7% are female, 19.3% are male, average age 36.4.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Raw foodism audience in Germany
MetricValue
Female80.7%
Male19.3%
Average age36.4
Estimated audience size254,613
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Raw foodism audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Raw foodism audience comes from Germany.

Worldwide audience distribution share by country for Raw foodism
CountryShare
United States29.8%
Taiwan9.4%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raw foodism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raw foodism fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.35×
02Baden-Württemberg~50K1.31×
03Saarland~4K1.13×
04Thüringen~7K1.04×
05Mecklenburg-Vorpommern~5K1.02×
06Sachsen-Anhalt~7K1.01×
07Brandenburg~8K0.98×
08Schleswig-Holstein~9K0.96×
09Bayern~40K0.92×
10Hamburg~5K0.92×
11Sachsen~10K0.90×
12Rheinland-Pfalz~10K0.88×
13Berlin~10K0.87×
14Hessen~20K0.86×
15Niedersachsen~20K0.84×
16Nordrhein-Westfalen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Raw foodism, Germany
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raw foodism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raw foodism audience
#·InterestCategoryAffinity×
01SplendaFood & Beverages185.59×
02Jif (peanut butter)Food & Beverages122.66×
03Sahaja YogaSports46.87×
04EverlaneFashion & Accessoires29.88×
05Veja SneakersFashion & Accessoires22.83×
06Paleolithic dietHealth20.06×
07Hot yogaSports17.97×
08Iyengar YogaSports17.94×
09Cooking HealthyFood & Beverages17.78×
10Kundalini yogaHealth16.16×
11Sustainable clothingFashion & Accessoires13.53×
12RÜFÜSMusic & Radio12.57×
13Hatha yogaHealth12.46×
14ArmedangelsFashion & Accessoires12.12×
15Healthy foodHealth10.70×
16BofrostFood & Beverages10.63×
17Yin yogaSports10.23×
18ZooplusPets & Animals7.83×
19Healthy habitsHealth7.49×
20More NutritionHealth4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raw foodism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raw foodism audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE5.29×
MindfulnessBALANCE4.42×
SustainabilityBALANCE3.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raw foodism audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
PatriotismCONSERVATISM0.67×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raw foodism have in Germany?

Raw foodism has an estimated audience of 254,613 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Raw foodism fans?

80.7% of Raw foodism fans are female, 19.3% are male, with an average age of 36.4 years.

03

Which brands do Raw foodism fans like most?

Raw foodism fans show strongest brand affinity for Splenda (185.59×), Veja Sneakers (22.83×), and Paleolithic diet (20.06×) over the country average.

04

Where do Raw foodism fans live in Germany?

Raw foodism fans in Germany are most concentrated in Baden-Württemberg (reach ~50K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Raw foodism fans also like?

Beyond Raw foodism itself, the audience over-indexes on Veja Sneakers (22.83×), Paleolithic diet (20.06×), Hot yoga (17.97×), and Healthy food (10.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Raw foodism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raw foodism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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