Raw foodism Audience in Germany
Raw foodism has an estimated audience of 254,613 people in Germany. 80.7% are female, 19.3% are male, average age 36.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Splenda, Veja Sneakers, Paleolithic diet, Hot yoga, Healthy food.
The average Raw foodism fan in Germany is 36.4 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Splenda, Veja Sneakers, Paleolithic diet, with strongest over-indexing on Splenda (185.59× the country average). Demographically, the Raw foodism audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Raw foodism fans
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 36.4 |
| Estimated audience size | 254,613 |
Audience persona
The typical Raw foodism fan in Germany is more female, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Splenda.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 54,558 | 1.57× |
| Bayern | 39,429 | 0.96× |
| Nordrhein-Westfalen | 38,356 | 0.69× |
| Niedersachsen | 18,876 | 0.76× |
| Hessen | 13,505 | 0.7× |
| Sachsen | 10,185 | 0.82× |
| Schleswig-Holstein | 8,622 | 0.94× |
| Berlin | 8,324 | 0.73× |
| Rheinland-Pfalz | 7,725 | 0.61× |
| Brandenburg | 7,484 | 0.95× |
| Sachsen-Anhalt | 6,851 | 1.04× |
| Thüringen | 6,551 | 1.01× |
| Bremen | 4,581 | 2.1× |
| Mecklenburg-Vorpommern | 4,519 | 0.93× |
| Saarland | 4,493 | 1.44× |
| Hamburg | 4,354 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Splenda | 185.59× | Food & Beverages |
| Veja Sneakers | 22.83× | Fashion & Accessoires |
| Paleolithic diet | 20.06× | Health |
| Hot yoga | 17.97× | Sports |
| Healthy food | 10.7× | Health |
| Sustainable clothing | 13.53× | Fashion & Accessoires |
| Healthy habits | 7.49× | Health |
| Kundalini yoga | 16.16× | Health |
| Hatha yoga | 12.46× | Health |
| Iyengar Yoga | 17.94× | Sports |
| Everlane | 29.88× | Fashion & Accessoires |
| Bofrost | 10.63× | Food & Beverages |
| Jif (peanut butter) | 122.66× | Food & Beverages |
| Cooking Healthy | 17.78× | Food & Beverages |
| Zooplus | 7.83× | Pets & Animals |
| Yin yoga | 10.23× | Sports |
| RÜFÜS | 12.57× | Music & Radio |
| Sahaja Yoga | 46.87× | Sports |
| Armedangels | 12.12× | Fashion & Accessoires |
| Bhakti yoga | 40.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.97 |
| Healthy Lifestyle | BALANCE | 3.03 |
| Pet Ownership | JOY | 2.95 |
| Sports Activity | POWER | 1.89 |
| Design Affinity | PREMIUM | 1.89 |
| Indulgence | JOY | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| Taiwan | 9.4% |
| United Kingdom | 7.2% |
See Raw foodism audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Raw foodism have in Germany?
Raw foodism has an estimated audience of 254,613 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Raw foodism fans?
80.7% of Raw foodism fans are female, 19.3% are male, with an average age of 36.4 years.
Which brands do Raw foodism fans like most?
Raw foodism fans show strongest brand affinity for Splenda (185.59×), Veja Sneakers (22.83×), and Paleolithic diet (20.06×) over the country average.
Where do Raw foodism fans live in Germany?
Raw foodism fans in Germany are most concentrated in Baden-Württemberg (reach 54,558), Bayern (reach 39,429), and Nordrhein-Westfalen (reach 38,356). These three regions account for the largest share of the active audience.
What other brands do Raw foodism fans also like?
Beyond Raw foodism itself, the audience over-indexes on Veja Sneakers (22.83×), Paleolithic diet (20.06×), Hot yoga (17.97×), and Healthy food (10.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raw foodism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.