Raw foodism Audience in United States

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Raw foodism has an estimated audience of 2,539,248 people in United States. 79.9% are female, 20.1% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Human nutrition, Cookbook, Self care, Dollar Tree, Old Navy.

The average Raw foodism fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Human nutrition, Cookbook, Self care, with strongest over-indexing on Human nutrition (7.1× the country average). Demographically, the Raw foodism audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Raw foodism fans

Demographic split for Raw foodism audience in United States
MetricValue
Female79.9%
Male20.1%
Average age39.1
Estimated audience size2,539,248

Audience persona

The typical Raw foodism fan in United States is more female, around 39.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Human nutrition.

Top regions in United States

Top regions ranked by reach for Raw foodism in United States
RegionReachAffinity
California391,4661.4×
Texas205,9550.94×
Florida204,5871.19×
New York155,8231.1×
Georgia97,5581.25×
Illinois88,3251.04×
Pennsylvania70,7730.83×
New Jersey68,0131.05×
North Carolina67,4260.88×
Ohio57,9110.74×
Virginia53,9190.87×
Michigan52,7440.79×
Arizona47,5860.92×
Massachusetts46,3930.93×
Washington46,3400.91×
Tennessee41,9500.82×
Maryland40,2360.92×
Oregon39,2411.35×
Colorado34,1330.85×
South Carolina32,0910.84×
Indiana28,6060.62×
Minnesota28,3420.78×
Nevada27,6511.13×
Louisiana27,1430.83×
Wisconsin26,8420.7×
Alabama26,7090.75×
Washington, District of Columbia25,9303.4×
Missouri25,7710.63×
Kentucky21,6270.68×
Connecticut21,4630.84×
Kansas21,2831.06×
Utah17,5250.77×
Hawaii16,5151.51×
Oklahoma15,9130.56×
Mississippi14,8280.71×
Iowa13,8910.66×
Arkansas13,1730.63×
New Hampshire10,0861.01×
Idaho9,3090.73×
New Mexico9,2470.73×
West Virginia8,6410.73×
Alaska8,6231.59×
Nebraska7,5520.59×
Montana7,5171.07×
Rhode Island7,4480.92×
South Dakota7,4191.26×
North Dakota7,2241.38×
Wyoming6,9901.86×
Maine6,8710.76×
Vermont6,7621.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raw foodism audience
BrandAffinityCategory
Human nutrition7.1×Food & Beverages
Cookbook3.87×Food & Beverages
Self care3.04×Health
Dollar Tree2.71×Shopping
Old Navy2.56×Fashion & Accessoires
Plant-based diet6.23×Health
Paleolithic diet5.17×Health
Organic farming3.56×Food & Beverages
Whole Foods Market2.43×Shopping
Macy's2.41×Shopping
Gluten6.17×Health
Healthy diet2.73×Health
Houseplant4.09×Home & Garden
Health & wellness2.13×Health
Shoes1.74×Fashion & Accessoires
Alcoholic beverages1.69×Food & Beverages
Boost Juice35.28×Food & Beverages
24 Hour Fitness4.22×Sports
Beverages1.51×Food & Beverages
Local food2.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raw foodism audience
TraitClusterScore
Healthy LifestyleBALANCE2.02
Luxury OrientationPREMIUM1.93
SustainabilityBALANCE1.82
Design AffinityPREMIUM1.77
MindfulnessBALANCE1.64
DIY MentalityTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for Raw foodism
CountryShare
United States29.8%
Taiwan9.4%
United Kingdom7.2%

See Raw foodism audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Raw foodism have in United States?

Raw foodism has an estimated audience of 2,539,248 people in United States, concentrated in California and Texas.

What is the gender split and age of Raw foodism fans?

79.9% of Raw foodism fans are female, 20.1% are male, with an average age of 39.1 years.

Which brands do Raw foodism fans like most?

Raw foodism fans show strongest brand affinity for Human nutrition (7.1×), Cookbook (3.87×), and Self care (3.04×) over the country average.

Where do Raw foodism fans live in United States?

Raw foodism fans in United States are most concentrated in California (reach 391,466), Texas (reach 205,955), and Florida (reach 204,587). These three regions account for the largest share of the active audience.

What other brands do Raw foodism fans also like?

Beyond Raw foodism itself, the audience over-indexes on Cookbook (3.87×), Self care (3.04×), Dollar Tree (2.71×), and Old Navy (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raw foodism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.