Rascasse Audience Intelligence

Cooking Healthy Audience in Germany

A data profile of the people who buy, follow and care about Cooking Healthy in Germany — modelled from more than twelve digital signal sources. Cooking Healthy has an estimated audience of 780,494 people in Germany.

#3642among Topic in Germany#393in Food & Beverages

The average Cooking Healthy fan in Germany is 28.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Adriana Lima, Mikaela Shiffrin, Day spa, with strongest over-indexing on Adriana Lima (17.87× the country average).

Demographically, the Cooking Healthy audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Cooking Healthy fan in Germany is more female, around 28.6 years old, with strong Extroversion tendencies and a notable affinity for Adriana Lima.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooking Healthy profile in Germany.

Audience size
780K
in Germany
Gender
61.4%♀
38.6% male
Age
28.6
average years
Country rank
#8059
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking Healthy fans

61.4% are female, 38.6% are male, average age 28.6.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Cooking Healthy audience in Germany
MetricValue
Female61.4%
Male38.6%
Average age28.6
Estimated audience size780,494
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Cooking Healthy audience in Germany
Age bracketShare%
16-1951%
20-2919%
30-3915%
40-4910%
50+3%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Cooking Healthy audience comes from Germany.

Worldwide audience distribution share by country for Cooking Healthy
CountryShare
United States36.8%
Germany24.4%
Canada7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking Healthy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cooking Healthy fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.34×
02Thüringen~20K1.07×
03Mecklenburg-Vorpommern~20K1.07×
04Sachsen-Anhalt~20K1.06×
05Brandenburg~30K1.03×
06Schleswig-Holstein~30K1.00×
07Hamburg~20K1.00×
08Rheinland-Pfalz~40K0.96×
09Sachsen~40K0.96×
10Berlin~30K0.95×
11Niedersachsen~70K0.92×
12Hessen~50K0.92×
13Baden-Württemberg~100K0.91×
14Bayern~100K0.89×
15Nordrhein-Westfalen~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Cooking Healthy, Germany
0.86×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooking Healthy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooking Healthy audience
#·InterestCategoryAffinity×
01Mikaela ShiffrinSports20.00×
02Lloyds BankBusiness & Career20.00×
03SuuntoSports19.17×
04Adriana LimaFashion & Accessoires17.87×
05Raw foodismFood & Beverages17.78×
06Coconut oilFood & Beverages14.65×
07Day spaBeauty & Wellness11.92×
08spicy foodFood & Beverages11.28×
09Plant-based dietHealth10.56×
10MoodleTechnology & Electronics10.19×
11Sunday BrunchKids & Family10.05×
12Weight WatchersFood & Beverages7.89×
13AerobicsSports6.97×
14Chocolate brownieFood & Beverages6.61×
15Female bodybuildingSports5.32×
16Fitness and figure competitionSports4.50×
17Unique GiftsShopping3.49×
18HugendubelShopping3.26×
19BeachesTravel & Leisure2.50×
20Organic foodFood & Beverages2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking Healthy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking Healthy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.97×
SustainabilityBALANCE1.78×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking Healthy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Need for SecurityCONSERVATISM0.91×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooking Healthy have in Germany?

Cooking Healthy has an estimated audience of 780,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cooking Healthy fans?

61.4% of Cooking Healthy fans are female, 38.6% are male, with an average age of 28.6 years.

03

Which brands do Cooking Healthy fans like most?

Cooking Healthy fans show strongest brand affinity for Adriana Lima (17.87×), Mikaela Shiffrin (20×), and Day spa (11.92×) over the country average.

04

Where do Cooking Healthy fans live in Germany?

Cooking Healthy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cooking Healthy fans also like?

Beyond Cooking Healthy itself, the audience over-indexes on Mikaela Shiffrin (20×), Day spa (11.92×), Moodle (10.19×), and Aerobics (6.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cooking Healthy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cooking Healthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →