Cooking Healthy Audience in Germany
Cooking Healthy has an estimated audience of 780,494 people in Germany. 61.4% are female, 38.6% are male, average age 28.6. Top regions: Nordrhein-Westfalen, Bayern, Saarland. Top brand affinities: Chalkidiki, Collectable, Product design, Eco Friendly Living, Burgos.
The average Cooking Healthy fan in Germany is 28.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Saarland. Top brand affinities include Chalkidiki, Collectable, Product design, with strongest over-indexing on Chalkidiki (19.87× the country average). Demographically, the Cooking Healthy audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cooking Healthy fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 28.6 |
| Estimated audience size | 780,494 |
Audience persona
The typical Cooking Healthy fan in Germany is more female, around 28.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 45,296 | 0.27× |
| Bayern | 36,862 | 0.29× |
| Saarland | 31,834 | 3.32× |
| Thüringen | 31,241 | 1.57× |
| Brandenburg | 30,934 | 1.28× |
| Sachsen-Anhalt | 30,342 | 1.5× |
| Baden-Württemberg | 30,082 | 0.28× |
| Schleswig-Holstein | 27,348 | 0.98× |
| Sachsen | 26,522 | 0.69× |
| Rheinland-Pfalz | 26,126 | 0.67× |
| Niedersachsen | 25,932 | 0.34× |
| Hessen | 25,418 | 0.43× |
| Berlin | 25,359 | 0.73× |
| Mecklenburg-Vorpommern | 24,017 | 1.61× |
| Hamburg | 18,405 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 19.87× | Travel & Leisure |
| Collectable | 2.12× | Kids & Family |
| Product design | 1.81× | Business & Career |
| Eco Friendly Living | 3.75× | Home & Garden |
| Burgos | 7.05× | Travel & Leisure |
| Stamp collecting | 4.62× | Home & Garden |
| Kyung Hee University | 12.07× | Business & Career |
| Picnic | 3.05× | Kids & Family |
| Home Delivery | 2.18× | Food & Beverages |
| Braun Büffel | 6.31× | Fashion & Accessoires |
| Keeper (password manager) | 2.93× | Technology & Electronics |
| Jane Eyre (1996 film) | 4.69× | Movies & TV |
| Julius Caesar (play) | 4.35× | |
| Kodi (software) | 1.61× | Technology & Electronics |
| Cynthia Erivo | 2.33× | Movies & TV |
| Roger Federer | 2.15× | Sports |
| Solo climbing | 2.13× | Sports |
| Jonah | 2.93× | |
| Bugatti Chiron | 2.97× | Cars & Mobility |
| Eigen Huis & Tuin | 4.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.96 |
| Urban Lifestyle | OPEN | 1.73 |
| Sustainability | BALANCE | 1.71 |
| Sports Activity | POWER | 1.62 |
| Travelling | THRILL | 1.47 |
| Career Orientation | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| Germany | 24.4% |
| Canada | 7.5% |
See Cooking Healthy audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cooking Healthy have in Germany?
Cooking Healthy has an estimated audience of 780,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cooking Healthy fans?
61.4% of Cooking Healthy fans are female, 38.6% are male, with an average age of 28.6 years.
Which brands do Cooking Healthy fans like most?
Cooking Healthy fans show strongest brand affinity for Chalkidiki (19.87×), Collectable (2.12×), and Product design (1.81×) over the country average.
Where do Cooking Healthy fans live in Germany?
Cooking Healthy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 45,296), Bayern (reach 36,862), and Saarland (reach 31,834). These three regions account for the largest share of the active audience.
What other brands do Cooking Healthy fans also like?
Beyond Cooking Healthy itself, the audience over-indexes on Collectable (2.12×), Product design (1.81×), Eco Friendly Living (3.75×), and Burgos (7.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cooking Healthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.