Cooking Healthy Audience in Germany
Cooking Healthy has an estimated audience of 780,494 people in Germany. 61.4% are female, 38.6% are male, average age 28.6. Top regions: Nordrhein-Westfalen, Bayern, Saarland. Top brand affinities: Livemusic, Mikaela Shiffrin, Dua Lipa, Adriana Lima, Moodle.
The average Cooking Healthy fan in Germany is 28.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Saarland. Top brand affinities include Livemusic, Mikaela Shiffrin, Dua Lipa, with strongest over-indexing on Livemusic (7.91× the country average). Demographically, the Cooking Healthy audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cooking Healthy fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 28.6 |
| Estimated audience size | 780,494 |
Audience persona
The typical Cooking Healthy fan in Germany is more female, around 28.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 45,296 | 0.27× |
| Bayern | 36,862 | 0.29× |
| Saarland | 31,834 | 3.32× |
| Thüringen | 31,241 | 1.57× |
| Brandenburg | 30,934 | 1.28× |
| Sachsen-Anhalt | 30,342 | 1.5× |
| Baden-Württemberg | 30,082 | 0.28× |
| Schleswig-Holstein | 27,348 | 0.98× |
| Sachsen | 26,522 | 0.69× |
| Rheinland-Pfalz | 26,126 | 0.67× |
| Niedersachsen | 25,932 | 0.34× |
| Hessen | 25,418 | 0.43× |
| Berlin | 25,359 | 0.73× |
| Mecklenburg-Vorpommern | 24,017 | 1.61× |
| Hamburg | 18,405 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 7.91× | Music & Radio |
| Mikaela Shiffrin | 19.87× | Sports |
| Dua Lipa | 15.34× | Music & Radio |
| Adriana Lima | 20× | Fashion & Accessoires |
| Moodle | 11.25× | Technology & Electronics |
| spicy food | 11.74× | Food & Beverages |
| JACK & JONES | 20× | Fashion & Accessoires |
| Modern architecture | 4.69× | Arts & Culture |
| Ariana Grande | 6.25× | Music & Radio |
| Hundeurlaub | 9.78× | Pets & Animals |
| Sunday Brunch | 7.31× | Kids & Family |
| Library | 5.59× | Literature |
| Aerobics | 4.35× | Sports |
| High-net-worth individual | 6.68× | Business & Career |
| Moisturizer | 5.13× | Home & Garden |
| Natural foods | 3.67× | Food & Beverages |
| Organic food | 2.27× | Food & Beverages |
| Modern furniture | 4.51× | Home & Garden |
| Veganism | 1.78× | Food & Beverages |
| Travel Blogger | 5.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.96 |
| Urban Lifestyle | OPEN | 1.73 |
| Sustainability | BALANCE | 1.71 |
| Sports Activity | POWER | 1.62 |
| Travelling | THRILL | 1.47 |
| Career Orientation | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| Germany | 24.4% |
| Canada | 7.5% |
See Cooking Healthy audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cooking Healthy have in Germany?
Cooking Healthy has an estimated audience of 780,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cooking Healthy fans?
61.4% of Cooking Healthy fans are female, 38.6% are male, with an average age of 28.6 years.
Which brands do Cooking Healthy fans like most?
Cooking Healthy fans show strongest brand affinity for Livemusic (7.91×), Mikaela Shiffrin (19.87×), and Dua Lipa (15.34×) over the country average.
Where do Cooking Healthy fans live in Germany?
Cooking Healthy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 45,296), Bayern (reach 36,862), and Saarland (reach 31,834). These three regions account for the largest share of the active audience.
What other brands do Cooking Healthy fans also like?
Beyond Cooking Healthy itself, the audience over-indexes on Mikaela Shiffrin (19.87×), Dua Lipa (15.34×), Adriana Lima (20×), and Moodle (11.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cooking Healthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.