Cooking Healthy Audience in United States

Cooking Healthy has an estimated audience of 1,178,798 people in United States. 74.1% are female, 25.9% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Back to the Future, Google Maps, Autism Awareness, Natural foods.

The average Cooking Healthy fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Back to the Future, Google Maps, with strongest over-indexing on PSV Eindhoven (114.74× the country average). Demographically, the Cooking Healthy audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cooking Healthy fans

Demographic split for Cooking Healthy audience in United States
MetricValue
Female74.1%
Male25.9%
Average age32.9
Estimated audience size1,178,798

Audience persona

The typical Cooking Healthy fan in United States is more female, around 32.9 years old, with strong Indulgence tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Cooking Healthy in United States
RegionReachAffinity
California109,3360.84×
Texas86,1810.85×
Florida55,9800.7×
New York55,6700.85×
Illinois42,9441.09×
Pennsylvania37,0530.93×
Ohio34,3050.94×
Michigan34,1501.11×
North Carolina32,4480.91×
New Jersey28,7930.96×
Georgia27,4810.76×
Virginia27,1950.95×
Maryland21,6471.07×
Indiana21,2060.98×
Tennessee20,5340.87×
Wisconsin20,1841.14×
Washington19,7610.84×
Massachusetts19,1550.82×
Colorado17,3750.94×
Missouri16,3780.86×
Arizona15,8820.66×
Minnesota15,1750.9×
Louisiana15,0200.99×
Oklahoma14,6771.12×
South Carolina12,9490.73×
Alabama12,7100.77×
Kentucky12,6380.86×
Mississippi11,2621.16×
Connecticut10,5330.89×
Arkansas10,0051.03×
Oregon9,6380.71×
Nevada9,0650.8×
Iowa8,9170.92×
Kansas8,0510.87×
Utah7,7550.73×
West Virginia6,1011.11×
Nebraska6,0951.03×
New Mexico6,0631.03×
Idaho5,6340.95×
New Hampshire5,5061.19×
Maine5,3141.26×
Hawaii5,1261.01×
Delaware4,3471.34×
Rhode Island4,1611.11×
Montana4,0441.24×
South Dakota3,9921.46×
North Dakota3,6441.5×
Wyoming3,2901.88×
Vermont3,1831.54×
Washington, District of Columbia2,8400.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cooking Healthy audience
BrandAffinityCategory
PSV Eindhoven114.74×Sports
Back to the Future13.57×Movies & TV
Google Maps3.54×Internet & Social Media
Autism Awareness8.06×Health
Natural foods6.87×Food & Beverages
Indeed.com3.41×Business & Career
Feyenoord35.71×Sports
Diabetes mellitus awareness5.5×Health
Enterprise Rent-A-Car4.95×Cars & Mobility
Bank of America3.13×Business & Career
FC Bayern Munich5.35×Sports
Arabic coffee14.89×Food & Beverages
Kia Sportage14.89×Cars & Mobility
Singer-songwriter2.69×Music & Radio
Capital One2.5×Business & Career
Microblogging5.56×Technology & Electronics
Lace wig3.44×Beauty & Wellness
Google News3.49×News
Travel photography4.03×Technology & Electronics
Long hair3.88×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cooking Healthy audience
TraitClusterScore
IndulgenceJOY1.94
Luxury OrientationPREMIUM1.87
Design AffinityPREMIUM1.82
LGBTQ+ IdentityOPEN1.66
Pet OwnershipJOY1.59
Family OrientationCONSERVATISM1.56

Worldwide distribution

Worldwide audience distribution share by country for Cooking Healthy
CountryShare
United States36.8%
Germany24.4%
Canada7.5%

See Cooking Healthy audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cooking Healthy have in United States?

Cooking Healthy has an estimated audience of 1,178,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Cooking Healthy fans?

74.1% of Cooking Healthy fans are female, 25.9% are male, with an average age of 32.9 years.

Which brands do Cooking Healthy fans like most?

Cooking Healthy fans show strongest brand affinity for PSV Eindhoven (114.74×), Back to the Future (13.57×), and Google Maps (3.54×) over the country average.

Where do Cooking Healthy fans live in United States?

Cooking Healthy fans in United States are most concentrated in California (reach 109,336), Texas (reach 86,181), and Florida (reach 55,980). These three regions account for the largest share of the active audience.

What other brands do Cooking Healthy fans also like?

Beyond Cooking Healthy itself, the audience over-indexes on Back to the Future (13.57×), Google Maps (3.54×), Autism Awareness (8.06×), and Natural foods (6.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooking Healthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.