Rascasse Audience Intelligence

Cooking Healthy Audience in United States

A data profile of the people who buy, follow and care about Cooking Healthy in United States — modelled from more than twelve digital signal sources. Cooking Healthy has an estimated audience of 1,178,798 people in United States.

#8121among Topic in United States#1205in Food & Beverages

The average Cooking Healthy fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Napoleon Dynamite, Arabic coffee, Bank of America, with strongest over-indexing on Napoleon Dynamite (14.89× the country average).

Demographically, the Cooking Healthy audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cooking Healthy fan in United States is more female, around 32.9 years old, with strong Indulgence tendencies and a notable affinity for Napoleon Dynamite.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooking Healthy profile in United States.

Audience size
1.2M
in United States
Gender
74.1%♀
25.9% male
Age
32.9
average years
Country rank
#21140
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking Healthy fans

74.1% are female, 25.9% are male, average age 32.9.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Cooking Healthy audience in United States
MetricValue
Female74.1%
Male25.9%
Average age32.9
Estimated audience size1,178,798
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Cooking Healthy audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3919%
40-4916%
50+8%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Cooking Healthy audience comes from United States.

Worldwide audience distribution share by country for Cooking Healthy
CountryShare
United States36.8%
Germany24.4%
Canada7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking Healthy audience in United States is strongest.

Fig. 05

Top regions by affinity

Cooking Healthy fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.19×
02South Dakota~3K1.18×
03North Dakota~3K1.18×
04Montana~4K1.12×
05Alaska~3K1.11×
06Maine~5K1.09×
07Rhode Island~4K1.09×
08New Hampshire~5K1.08×
09West Virginia~6K1.07×
10Delaware~3K1.07×
11Mississippi~10K1.06×
12Hawaii~5K1.04×
13New Mexico~6K1.02×
14Nebraska~6K1.02×
15Illinois~40K1.01×
16Wisconsin~20K1.01×
17Oklahoma~10K1.01×
18Arkansas~10K1.01×
19Idaho~6K1.01×
20Michigan~30K0.99×
21Maryland~20K0.99×
22Washington, District of Columbia~4K0.99×
23Louisiana~10K0.97×
24Iowa~9K0.96×
25Kansas~9K0.95×
26Indiana~20K0.94×
27Connecticut~10K0.94×
28Colorado~20K0.93×
29Kentucky~10K0.93×
30Nevada~10K0.92×
31Texas~90K0.91×
32New Jersey~30K0.91×
33Virginia~30K0.91×
34Missouri~20K0.91×
35Minnesota~20K0.91×
36Utah~10K0.91×
37Ohio~30K0.90×
38Tennessee~20K0.90×
39Alabama~10K0.90×
40Pennsylvania~40K0.89×
41North Carolina~30K0.88×
42South Carolina~20K0.88×
43Oregon~10K0.88×
44Massachusetts~20K0.87×
45Washington~20K0.86×
46Arizona~20K0.82×
47New York~50K0.81×
48Georgia~30K0.81×
49California~100K0.80×
50Florida~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Cooking Healthy, United States
0.74×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooking Healthy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooking Healthy audience
#·InterestCategoryAffinity×
01Napoleon DynamiteMovies & TV14.89×
02Arabic coffeeFood & Beverages14.89×
03OyshoFashion & Accessoires13.87×
04Natural foodsFood & Beverages5.54×
05Wearable technologyTechnology & Electronics5.52×
06Family carCars & Mobility4.80×
07High-net-worth individualBusiness & Career4.30×
08SmartwatchTechnology & Electronics3.74×
09Paleolithic dietHealth3.70×
10Bank of AmericaBusiness & Career2.75×
11FedExBusiness & Career2.45×
12Italian cuisineFood & Beverages2.26×
13NordstromShopping2.04×
14Mortgage loansBusiness & Career1.91×
15Quality of lifeHealth1.71×
16Trader Joe'sShopping1.70×
17Home AppliancesHome & Garden1.68×
18Beauty salonsBeauty & Wellness1.57×
19WineFood & Beverages1.52×
20AirbnbTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking Healthy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking Healthy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.62×
Career OrientationPOWER1.91×
Luxury OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking Healthy audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
ExtroversionTHRILL0.93×
SpiritualityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooking Healthy have in United States?

Cooking Healthy has an estimated audience of 1,178,798 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cooking Healthy fans?

74.1% of Cooking Healthy fans are female, 25.9% are male, with an average age of 32.9 years.

03

Which brands do Cooking Healthy fans like most?

Cooking Healthy fans show strongest brand affinity for Napoleon Dynamite (14.89×), Arabic coffee (14.89×), and Bank of America (2.75×) over the country average.

04

Where do Cooking Healthy fans live in United States?

Cooking Healthy fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cooking Healthy fans also like?

Beyond Cooking Healthy itself, the audience over-indexes on Arabic coffee (14.89×), Bank of America (2.75×), Natural foods (5.54×), and Nordstrom (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cooking Healthy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooking Healthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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