Coconut oil Audience in Germany
A data profile of the people who buy, follow and care about Coconut oil in Germany — modelled from more than twelve digital signal sources. Coconut oil has an estimated audience of 290,366 people in Germany.
The average Coconut oil fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sunday Natural, Street One, Sesame oil, with strongest over-indexing on Sunday Natural (6.67× the country average).
Demographically, the Coconut oil audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Coconut oil fan in Germany is more female, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sunday Natural.
At a glance
The key figures that characterise the Coconut oil profile in Germany.
Search interest · 12-month trend
Demographics of Coconut oil fans
88.0% are female, 12.0% are male, average age 39.5.
Gender split
| Metric | Value |
|---|---|
| Female | 88.0% |
| Male | 12.0% |
| Average age | 39.5 |
| Estimated audience size | 290,366 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 27% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Coconut oil audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.9% |
| Thailand | 7.8% |
| United Kingdom | 4.6% |
Geography
Where the Coconut oil audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~70K | 1.11× | |
| 02 | Niedersachsen | ~30K | 1.08× | |
| 03 | Bremen | ~3K | 1.08× | |
| 04 | Hessen | ~20K | 1.05× | |
| 05 | Hamburg | ~7K | 1.04× | |
| 06 | Baden-Württemberg | ~40K | 1.01× | |
| 07 | Sachsen-Anhalt | ~8K | 1.01× | |
| 08 | Rheinland-Pfalz | ~10K | 1.00× | |
| 09 | Bayern | ~50K | 0.99× | |
| 10 | Schleswig-Holstein | ~10K | 0.99× | |
| 11 | Thüringen | ~7K | 0.99× | |
| 12 | Sachsen | ~10K | 0.97× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.96× | |
| 14 | Brandenburg | ~9K | 0.94× | |
| 15 | Saarland | ~3K | 0.94× | |
| 16 | Berlin | ~10K | 0.93× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Coconut oil audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sesame oil | Food & Beverages | 108.49× | ||
| 02 | Capsule (pharmacy) | Health | 57.14× | ||
| 03 | Cooking oil | Food & Beverages | 24.44× | ||
| 04 | Cooking Healthy | Food & Beverages | 14.65× | ||
| 05 | Almond milk | Food & Beverages | 14.00× | ||
| 06 | Five Guys | Food & Beverages | 9.17× | ||
| 07 | Dehner | Home & Garden | 7.99× | ||
| 08 | Street One | Fashion & Accessoires | 7.27× | ||
| 09 | reisenthel | Fashion & Accessoires | 6.92× | ||
| 10 | Sunday Natural | Health | 6.67× | ||
| 11 | Master craftsman | Business & Career | 5.89× | ||
| 12 | Vitamin D | Health | 5.88× | ||
| 13 | Life extension | Health | 5.80× | ||
| 14 | QVC | Movies & TV | 5.23× | ||
| 15 | Shop Apotheke | Shopping | 5.06× | ||
| 16 | Ernsting's family | Shopping | 4.11× | ||
| 17 | Gardener | Home & Garden | 3.89× | ||
| 18 | Rituals | Beauty & Wellness | 3.73× | ||
| 19 | Tchibo | Shopping | 3.45× | ||
| 20 | Shopping | Shopping | 1.77× |
Personality of the Coconut oil audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 4.38× | |
| Mindfulness | BALANCE | 2.75× | |
| Community Orientation | OPEN | 2.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Patriotism | CONSERVATISM | 0.80× |
Frequently asked questions
How many fans does Coconut oil have in Germany?
Coconut oil has an estimated audience of 290,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coconut oil fans?
88.0% of Coconut oil fans are female, 12.0% are male, with an average age of 39.5 years.
Which brands do Coconut oil fans like most?
Coconut oil fans show strongest brand affinity for Sunday Natural (6.67×), Street One (7.27×), and Sesame oil (108.49×) over the country average.
Where do Coconut oil fans live in Germany?
Coconut oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Coconut oil fans also like?
Beyond Coconut oil itself, the audience over-indexes on Street One (7.27×), Sesame oil (108.49×), Cooking oil (24.44×), and Capsule (pharmacy) (57.14×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Coconut oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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