Coconut oil Audience in Germany
Coconut oil has an estimated audience of 290,366 people in Germany. 88.0% are female, 12.0% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sesame oil, Street One, Cooking oil, Capsule (pharmacy), Sunday Natural.
The average Coconut oil fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sesame oil, Street One, Cooking oil, with strongest over-indexing on Sesame oil (108.49× the country average). Demographically, the Coconut oil audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Coconut oil fans
| Metric | Value |
|---|---|
| Female | 88.0% |
| Male | 12.0% |
| Average age | 39.5 |
| Estimated audience size | 290,366 |
Audience persona
The typical Coconut oil fan in Germany is more female, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sesame oil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,654 | 1.14× |
| Bayern | 47,647 | 1.02× |
| Baden-Württemberg | 40,848 | 1.03× |
| Niedersachsen | 31,040 | 1.1× |
| Hessen | 22,295 | 1.01× |
| Rheinland-Pfalz | 14,711 | 1.01× |
| Sachsen | 13,970 | 0.98× |
| Berlin | 12,010 | 0.93× |
| Schleswig-Holstein | 10,267 | 0.98× |
| Brandenburg | 8,551 | 0.95× |
| Sachsen-Anhalt | 7,481 | 0.99× |
| Thüringen | 7,246 | 0.98× |
| Hamburg | 6,756 | 1.03× |
| Mecklenburg-Vorpommern | 5,198 | 0.94× |
| Saarland | 3,209 | 0.9× |
| Bremen | 2,493 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sesame oil | 108.49× | Food & Beverages |
| Street One | 7.27× | Fashion & Accessoires |
| Cooking oil | 24.44× | Food & Beverages |
| Capsule (pharmacy) | 57.14× | Health |
| Sunday Natural | 6.67× | Health |
| QVC | 5.23× | Movies & TV |
| Dehner | 7.99× | Home & Garden |
| Shop Apotheke | 5.06× | Shopping |
| Wetter.com | 3.59× | Home & Garden |
| Cooking Healthy | 14.65× | Food & Beverages |
| reisenthel | 6.92× | Fashion & Accessoires |
| Master craftsman | 5.89× | Business & Career |
| Almond milk | 14× | Food & Beverages |
| Gala | 2.87× | News |
| Vitamin D | 5.88× | Health |
| Rituals | 3.73× | Beauty & Wellness |
| Five Guys | 9.17× | Food & Beverages |
| Shopping | 1.77× | Shopping |
| Tchibo | 3.45× | Shopping |
| Ernsting's family | 4.11× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.22 |
| Pet Ownership | JOY | 1.91 |
| Price Sensitivity | PREMIUM | 1.5 |
| Creativity | OPEN | 1.48 |
| Sports Activity | POWER | 1.42 |
| Family Orientation | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Thailand | 7.8% |
| United Kingdom | 4.6% |
See Coconut oil audiences in other countries
More Spice audiences in Germany
Frequently asked questions
How many fans does Coconut oil have in Germany?
Coconut oil has an estimated audience of 290,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coconut oil fans?
88.0% of Coconut oil fans are female, 12.0% are male, with an average age of 39.5 years.
Which brands do Coconut oil fans like most?
Coconut oil fans show strongest brand affinity for Sesame oil (108.49×), Street One (7.27×), and Cooking oil (24.44×) over the country average.
Where do Coconut oil fans live in Germany?
Coconut oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,654), Bayern (reach 47,647), and Baden-Württemberg (reach 40,848). These three regions account for the largest share of the active audience.
What other brands do Coconut oil fans also like?
Beyond Coconut oil itself, the audience over-indexes on Street One (7.27×), Cooking oil (24.44×), Capsule (pharmacy) (57.14×), and Sunday Natural (6.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coconut oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.