Rascasse Audience Intelligence

Olive oil Audience in Germany

A data profile of the people who buy, follow and care about Olive oil in Germany — modelled from more than twelve digital signal sources. Olive oil has an estimated audience of 1,054,859 people in Germany.

#5among Spice in Germany#3042among Topic in Germany#297in Food & Beverages

The average Olive oil fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aleppo, Homs, Damascus, with strongest over-indexing on Aleppo (8.17× the country average).

Demographically, the Olive oil audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Olive oil fan in Germany is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Aleppo.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olive oil profile in Germany.

Audience size
1.1M
in Germany
Gender
66.1%♀
33.9% male
Age
42.7
average years
Country rank
#6223
Topic in Germany
Fig. 01

Search interest · 12-month trend

+99%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olive oil fans

66.1% are female, 33.9% are male, average age 42.7.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Olive oil audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age42.7
Estimated audience size1,054,859
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Olive oil audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4927%
50+26%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Olive oil audience comes from Germany.

Worldwide audience distribution share by country for Olive oil
CountryShare
United States13.1%
Italy7.4%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olive oil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Olive oil fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.23×
02Nordrhein-Westfalen~300K1.14×
03Rheinland-Pfalz~60K1.14×
04Bayern~200K1.12×
05Hessen~90K1.12×
06Niedersachsen~100K1.04×
07Saarland~10K1.03×
08Hamburg~20K1.02×
09Bremen~9K1.02×
10Berlin~50K1.01×
11Schleswig-Holstein~30K0.92×
12Sachsen~50K0.91×
13Brandenburg~30K0.91×
14Thüringen~20K0.88×
15Sachsen-Anhalt~20K0.83×
16Mecklenburg-Vorpommern~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Olive oil, Germany
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olive oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olive oil audience
#·InterestCategoryAffinity×
01HomsTravel & Leisure8.51×
02AleppoTravel & Leisure8.17×
03OliveFood & Beverages7.77×
04DamascusTravel & Leisure6.61×
05Syrian cuisineFood & Beverages6.50×
06Gulf ArabicTravel & Leisure6.21×
07Egyptian ArabicPolitics & Society5.95×
08Varieties of ArabicPolitics & Society5.94×
09HamaTechnology & Electronics5.55×
10BeirutTravel & Leisure5.13×
11AlgeriaTravel & Leisure4.54×
12TunisiaTravel & Leisure4.34×
13Arabic pop musicMusic & Radio3.98×
14IraqTravel & Leisure3.87×
15LebanonTravel & Leisure3.83×
16SyriaTravel & Leisure3.44×
17Saudi ArabiaTravel & Leisure3.27×
18FRITZ!BoxTechnology & Electronics1.86×
19TurkeyTravel & Leisure1.75×
20Google MapsInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olive oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olive oil audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
Healthy LifestyleBALANCE1.32×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olive oil audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.67×
ExtroversionTHRILL0.72×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olive oil have in Germany?

Olive oil has an estimated audience of 1,054,859 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Olive oil fans?

66.1% of Olive oil fans are female, 33.9% are male, with an average age of 42.7 years.

03

Which brands do Olive oil fans like most?

Olive oil fans show strongest brand affinity for Aleppo (8.17×), Homs (8.51×), and Damascus (6.61×) over the country average.

04

Where do Olive oil fans live in Germany?

Olive oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Olive oil fans also like?

Beyond Olive oil itself, the audience over-indexes on Homs (8.51×), Damascus (6.61×), Syrian cuisine (6.5×), and Beirut (5.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in Germany

See Olive oil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olive oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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