Olive oil Audience in Germany

Demographics of Olive oil fans

Audience persona

The typical Olive oil fan in Germany is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Aleppo.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Olive oil audiences in other countries

• Olive oil — United States
• Olive oil — United Kingdom
• Olive oil — France
• Olive oil — Italy
• Olive oil — Spain
• Olive oil — Brazil
• Olive oil — Japan
• Olive oil — South Korea
• Olive oil — India

More Spice audiences in Germany

• Sugar (4,327,880)
• Herb (2,231,227)
• Honey (1,477,726)
• Safran (1,086,397)
• Vanilla extract (600,582)

Frequently asked questions

How many fans does Olive oil have in Germany?

Olive oil has an estimated audience of 1,054,859 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Olive oil fans?

66.1% of Olive oil fans are female, 33.9% are male, with an average age of 42.7 years.

Which brands do Olive oil fans like most?

Olive oil fans show strongest brand affinity for Aleppo (8.17×), Homs (8.51×), and Damascus (6.61×) over the country average.

Where do Olive oil fans live in Germany?

Olive oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,131), Bayern (reach 195,421), and Baden-Württemberg (reach 180,099). These three regions account for the largest share of the active audience.

What other brands do Olive oil fans also like?

Beyond Olive oil itself, the audience over-indexes on Homs (8.51×), Damascus (6.61×), Syrian cuisine (6.5×), and Beirut (5.13×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olive oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.