Safran Audience in Germany
Safran has an estimated audience of 1,086,396 people in Germany. 20.9% are female, 79.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Safran fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Safran fans
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 39.4 |
| Estimated audience size | 1,086,396 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 376,472 | 1.58× |
| Bayern | 161,692 | 0.93× |
| Baden-Württemberg | 146,894 | 0.99× |
| Niedersachsen | 112,862 | 1.07× |
| Hessen | 82,021 | 0.99× |
| Sachsen | 78,571 | 1.47× |
| Berlin | 53,058 | 1.09× |
| Sachsen-Anhalt | 46,086 | 1.64× |
| Rheinland-Pfalz | 40,718 | 0.75× |
| Schleswig-Holstein | 25,389 | 0.65× |
| Thüringen | 24,020 | 0.87× |
| Hamburg | 22,180 | 0.9× |
| Brandenburg | 20,796 | 0.62× |
| Saarland | 11,957 | 0.9× |
| Mecklenburg-Vorpommern | 11,605 | 0.56× |
| Bremen | 9,213 | 0.99× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.8% |
| United States | 8.0% |
| Norway | 3.0% |
See Safran audiences in other countries
More Spice audiences in Germany
- Sugar (4,327,880)
- Herb (2,231,227)
- Honey (1,477,726)
- Olive oil (1,054,859)
- Vanilla extract (600,582)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Safran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.