A data profile of the people who buy, follow and care about Olive oil in Italy — modelled from more than twelve digital signal sources. Olive oil has an estimated audience of 4,090,698 people in Italy.
The average Olive oil fan in Italy is 48.7 years old, balanced, and lives primarily in Tuscany.
The audience is concentrated in Tuscany, Veneto, Sicilia.
Top brand affinities include SuperEnalotto, Olive, Dairy, with strongest over-indexing on SuperEnalotto (1.63× the country average).
Demographically, the Olive oil audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Olive oil fan in Italy is balanced, around 48.7 years old, with strong Need for Security tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Olive oil profile in Italy.
51.0% are female, 49.0% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 48.7 |
| Estimated audience size | 4,090,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 46% |
of the worldwide Olive oil audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.1% |
| Italy | 7.4% |
| Brazil | 6.2% |
Where the Olive oil audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~700K | 2.68× | |
| 02 | Veneto | ~600K | 1.77× | |
| 03 | Puglia | ~400K | 1.53× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.43× | |
| 05 | Sicilia | ~500K | 1.36× | |
| 06 | Umbria | ~90K | 1.31× | |
| 07 | Sardinia | ~100K | 1.29× | |
| 08 | Liguria | ~100K | 1.02× | |
| 09 | Aosta Valley | ~10K | 0.95× | |
| 10 | Basilicata | ~30K | 0.94× | |
| 11 | Molise | ~20K | 0.93× | |
| 12 | Friuli-Venezia Giulia | ~70K | 0.89× | |
| 13 | Lazio | ~400K | 0.85× | |
| 14 | Abruzzo | ~70K | 0.78× | |
| 15 | Calabria | ~100K | 0.76× | |
| 16 | Marche | ~80K | 0.75× | |
| 17 | Campania | ~300K | 0.65× | |
| 18 | Emilia-Romagna | ~200K | 0.64× | |
| 19 | Lombardy | ~500K | 0.63× | |
| 20 | Piedmont | ~200K | 0.62× |
The strongest cross-interests of the Olive oil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biscuit (bread) | Food & Beverages | 2.78× | ||
| 02 | Snacking | Food & Beverages | 2.00× | ||
| 03 | Wrench | Home & Garden | 1.98× | ||
| 04 | Olive | Food & Beverages | 1.91× | ||
| 05 | Laborer | Business & Career | 1.83× | ||
| 06 | Tractor | Cars & Mobility | 1.79× | ||
| 07 | Salad | Food & Beverages | 1.74× | ||
| 08 | Salumi | Food & Beverages | 1.64× | ||
| 09 | SuperEnalotto | Games | 1.63× | ||
| 10 | Agronomy | Home & Garden | 1.63× | ||
| 11 | Pellet fuel | Home & Garden | 1.63× | ||
| 12 | Salami | Food & Beverages | 1.59× | ||
| 13 | Dairy | Food & Beverages | 1.58× | ||
| 14 | Silence | Health | 1.58× | ||
| 15 | Enel | Home & Garden | 1.57× | ||
| 16 | La Cucina Italiana | Food & Beverages | 1.57× | ||
| 17 | Eni | Cars & Mobility | 1.56× | ||
| 18 | Heavy equipment | Home & Garden | 1.55× | ||
| 19 | Combine harvester | Business & Career | 1.55× | ||
| 20 | Brico | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Spirituality | BALANCE | 0.98× | |
| Quality Awareness | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.47× | |
| Risk Appetite | THRILL | 0.50× | |
| Mindfulness | BALANCE | 0.58× |
Olive oil has an estimated audience of 4,090,698 people in Italy, concentrated in Tuscany and Veneto.
51.0% of Olive oil fans are female, 49.0% are male, with an average age of 48.7 years.
Olive oil fans show strongest brand affinity for SuperEnalotto (1.63×), Olive (1.91×), and Dairy (1.58×) over the country average.
Olive oil fans in Italy are most concentrated in Tuscany (reach ~700K), Veneto (reach ~600K), and Sicilia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Olive oil itself, the audience over-indexes on Olive (1.91×), Dairy (1.58×), Enel (1.57×), and Biscuit (bread) (2.78×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Olive oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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