A data profile of the people who buy, follow and care about Agronomy in Italy — modelled from more than twelve digital signal sources. Agronomy has an estimated audience of 3,881,795 people in Italy.
Agronomy has an estimated audience of 3,881,795 people in Italy. 37.6% are female, 62.4% are male, average age 47.4. Top brand affinities: Fertilizer, Genetics, Wikipedia, Sustainable energy, Biochemistry.
Top brand affinities include Fertilizer, Genetics, Wikipedia, with strongest over-indexing on Fertilizer (7.29× the country average).
Demographically, the Agronomy audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Agronomy fan in Italy is more male, around 47.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Fertilizer.
The key figures that characterise the Agronomy profile in Italy.
37.6% are female, 62.4% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 47.4 |
| Estimated audience size | 3,881,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Agronomy audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 13.7% |
| India | 5.8% |
The strongest cross-interests of the Agronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban agriculture | Business & Career | 7.86× | ||
| 02 | Fertilizer | Home & Garden | 7.29× | ||
| 03 | Lawn mower | Home & Garden | 4.83× | ||
| 04 | Biochemistry | Business & Career | 4.29× | ||
| 05 | Traditional medicine | Health | 3.84× | ||
| 06 | Baking powder | Food & Beverages | 3.02× | ||
| 07 | Air conditioning | Technology & Electronics | 2.83× | ||
| 08 | Sustainable energy | Home & Garden | 2.59× | ||
| 09 | HVAC | Home & Garden | 2.44× | ||
| 10 | Genetics | Kids & Family | 2.41× | ||
| 11 | Renewable energy | Business & Career | 2.37× | ||
| 12 | Wikipedia | Internet & Social Media | 2.33× | ||
| 13 | Nonprofit organization | Politics & Society | 2.00× | ||
| 14 | Innovation | Business & Career | 1.93× | ||
| 15 | Wine tasting | Food & Beverages | 1.86× | ||
| 16 | Organic farming | Food & Beverages | 1.86× | ||
| 17 | Volunteering | Politics & Society | 1.85× | ||
| 18 | Slovenia | Travel & Leisure | 1.76× | ||
| 19 | Singer-songwriter | Music & Radio | 1.65× | ||
| 20 | Meat | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Patriotism | CONSERVATISM | 1.66× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Agronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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