Cooking oil Audience in Germany
Cooking oil has an estimated audience of 408,729 people in Germany. 68.5% are female, 31.5% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mounjaro, Dog health, Dog harness, Take-out, Shopping.
The average Cooking oil fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mounjaro, Dog health, Dog harness, with strongest over-indexing on Mounjaro (9.67× the country average). Demographically, the Cooking oil audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cooking oil fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 41.7 |
| Estimated audience size | 408,729 |
Audience persona
The typical Cooking oil fan in Germany is more female, around 41.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mounjaro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,783 | 1.28× |
| Bayern | 67,196 | 1.02× |
| Baden-Württemberg | 55,058 | 0.99× |
| Niedersachsen | 53,120 | 1.34× |
| Hessen | 32,495 | 1.04× |
| Rheinland-Pfalz | 21,170 | 1.03× |
| Sachsen | 17,738 | 0.88× |
| Berlin | 17,496 | 0.96× |
| Schleswig-Holstein | 15,473 | 1.05× |
| Brandenburg | 11,849 | 0.93× |
| Hamburg | 11,573 | 1.25× |
| Sachsen-Anhalt | 8,171 | 0.77× |
| Thüringen | 7,850 | 0.75× |
| Mecklenburg-Vorpommern | 6,155 | 0.79× |
| Saarland | 4,204 | 0.84× |
| Bremen | 3,690 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mounjaro | 9.67× | Health |
| Dog health | 4.93× | Pets & Animals |
| Dog harness | 5.03× | Pets & Animals |
| Take-out | 5.55× | Food & Beverages |
| Shopping | 2.07× | Shopping |
| Superman | 3.83× | Movies & TV |
| Road trip | 7.21× | Travel & Leisure |
| Outdoor recreation | 2.11× | Sports |
| Videography | 7.26× | Internet & Social Media |
| Cat play and toys | 4.98× | Pets & Animals |
| Vegetarian cuisine | 3.7× | Food & Beverages |
| Music | 1.89× | Business & Career |
| Sunday Brunch | 7.78× | Kids & Family |
| TikTok | 2.18× | Internet & Social Media |
| Cotton | 5.6× | Fashion & Accessoires |
| Cooking show | 5.28× | Food & Beverages |
| Wedding reception | 5.81× | Kids & Family |
| Mediterranean cuisine | 6.67× | Food & Beverages |
| Home construction | 3.33× | Home & Garden |
| Pride | 5.6× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.54 |
| Indulgence | JOY | 2.19 |
| Pet Ownership | JOY | 2.11 |
| Urban Lifestyle | OPEN | 1.98 |
| Convenience Orientation | PREMIUM | 1.93 |
| Design Affinity | PREMIUM | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| India | 5.8% |
| Taiwan | 4.3% |
See Cooking oil audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cooking oil have in Germany?
Cooking oil has an estimated audience of 408,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cooking oil fans?
68.5% of Cooking oil fans are female, 31.5% are male, with an average age of 41.7 years.
Which brands do Cooking oil fans like most?
Cooking oil fans show strongest brand affinity for Mounjaro (9.67×), Dog health (4.93×), and Dog harness (5.03×) over the country average.
Where do Cooking oil fans live in Germany?
Cooking oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,783), Bayern (reach 67,196), and Baden-Württemberg (reach 55,058). These three regions account for the largest share of the active audience.
What other brands do Cooking oil fans also like?
Beyond Cooking oil itself, the audience over-indexes on Dog health (4.93×), Dog harness (5.03×), Take-out (5.55×), and Shopping (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cooking oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.