Rascasse Audience Intelligence

Cooking oil Audience in Germany

A data profile of the people who buy, follow and care about Cooking oil in Germany — modelled from more than twelve digital signal sources. Cooking oil has an estimated audience of 408,729 people in Germany.

#5215among Topic in Germany#675in Food & Beverages

The average Cooking oil fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mounjaro, Dog health, Dog harness, with strongest over-indexing on Mounjaro (9.67× the country average).

Demographically, the Cooking oil audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cooking oil fan in Germany is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Mounjaro.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooking oil profile in Germany.

Audience size
409K
in Germany
Gender
68.5%♀
31.5% male
Age
41.7
average years
Country rank
#13784
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking oil fans

68.5% are female, 31.5% are male, average age 41.7.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Cooking oil audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age41.7
Estimated audience size408,729
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Cooking oil audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3923%
40-4927%
50+21%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Cooking oil audience comes from Germany.

Worldwide audience distribution share by country for Cooking oil
CountryShare
United States27.1%
India5.8%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking oil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cooking oil fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.29×
02Nordrhein-Westfalen~100K1.23×
03Hamburg~10K1.20×
04Bremen~4K1.16×
05Hessen~30K1.04×
06Schleswig-Holstein~20K1.04×
07Rheinland-Pfalz~20K1.02×
08Bayern~60K0.99×
09Baden-Württemberg~50K0.96×
10Saarland~5K0.96×
11Berlin~20K0.94×
12Brandenburg~10K0.94×
13Mecklenburg-Vorpommern~7K0.90×
14Sachsen~20K0.89×
15Sachsen-Anhalt~9K0.86×
16Thüringen~9K0.85×
Fig. 06

Affinity by region

Affinity by region — Cooking oil, Germany
0.85×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooking oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooking oil audience
#·InterestCategoryAffinity×
01MounjaroHealth9.67×
02Sunday BrunchKids & Family7.78×
03VideographyInternet & Social Media7.26×
04Road tripTravel & Leisure7.21×
05Mediterranean cuisineFood & Beverages6.67×
06Wedding receptionKids & Family5.81×
07CottonFashion & Accessoires5.60×
08Take-outFood & Beverages5.55×
09Cooking showFood & Beverages5.28×
10Dog harnessPets & Animals5.03×
11Cat play and toysPets & Animals4.98×
12Dog healthPets & Animals4.93×
13HugendubelShopping3.87×
14SupermanMovies & TV3.83×
15Vegetarian cuisineFood & Beverages3.70×
16TikTokInternet & Social Media2.18×
17Outdoor recreationSports2.11×
18ShoppingShopping2.07×
19MusicBusiness & Career1.89×
20dB’sMusic & Radio1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking oil audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.38×
Healthy LifestyleBALANCE2.93×
Career OrientationPOWER2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking oil audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Need for SecurityCONSERVATISM0.74×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooking oil have in Germany?

Cooking oil has an estimated audience of 408,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cooking oil fans?

68.5% of Cooking oil fans are female, 31.5% are male, with an average age of 41.7 years.

03

Which brands do Cooking oil fans like most?

Cooking oil fans show strongest brand affinity for Mounjaro (9.67×), Dog health (4.93×), and Dog harness (5.03×) over the country average.

04

Where do Cooking oil fans live in Germany?

Cooking oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cooking oil fans also like?

Beyond Cooking oil itself, the audience over-indexes on Dog health (4.93×), Dog harness (5.03×), Take-out (5.55×), and Shopping (2.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cooking oil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cooking oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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