Rascasse Audience Intelligence

Cooking oil Audience in United States

A data profile of the people who buy, follow and care about Cooking oil in United States — modelled from more than twelve digital signal sources. Cooking oil has an estimated audience of 7,665,206 people in United States.

#2830among Topic in United States#348in Food & Beverages

The average Cooking oil fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Water, Melania Trump, Din Tai Fung, with strongest over-indexing on Water (1.58× the country average).

Demographically, the Cooking oil audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cooking oil fan in United States is more female, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Water.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooking oil profile in United States.

Audience size
7.7M
in United States
Gender
74.3%♀
25.7% male
Age
41.4
average years
Country rank
#4636
Topic in United States
Fig. 01

Search interest · 12-month trend

-87%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking oil fans

74.3% are female, 25.7% are male, average age 41.4.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Cooking oil audience in United States
MetricValue
Female74.3%
Male25.7%
Average age41.4
Estimated audience size7,665,206
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Cooking oil audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Cooking oil audience comes from United States.

Worldwide audience distribution share by country for Cooking oil
CountryShare
United States27.1%
India5.8%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Cooking oil fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.67×
02Mississippi~100K1.66×
03Alabama~100K1.34×
04Texas~800K1.27×
05Georgia~300K1.21×
06Arkansas~80K1.21×
07California~1M1.13×
08Oklahoma~100K1.13×
09South Carolina~100K1.11×
10North Carolina~300K1.10×
11Maryland~100K1.09×
12Tennessee~200K1.08×
13Kentucky~100K1.05×
14Indiana~100K1.04×
15Illinois~300K1.03×
16Hawaii~30K1.02×
17Virginia~200K1.01×
18Minnesota~100K1.01×
19Nevada~70K1.01×
20Nebraska~40K1.01×
21Kansas~60K1.00×
22North Dakota~20K1.00×
23New York~400K0.99×
24Arizona~200K0.99×
25Connecticut~80K0.99×
26Florida~500K0.97×
27New Mexico~40K0.97×
28Delaware~20K0.97×
29Ohio~200K0.96×
30New Jersey~200K0.96×
31Pennsylvania~200K0.95×
32Michigan~200K0.95×
33Missouri~100K0.95×
34Iowa~60K0.95×
35South Dakota~20K0.95×
36Washington~100K0.94×
37Wisconsin~100K0.93×
38Alaska~20K0.93×
39West Virginia~30K0.92×
40Washington, District of Columbia~20K0.92×
41Massachusetts~100K0.91×
42Colorado~100K0.90×
43Rhode Island~20K0.90×
44Oregon~80K0.89×
45Maine~20K0.87×
46Montana~20K0.86×
47New Hampshire~30K0.85×
48Vermont~10K0.85×
49Idaho~30K0.84×
50Utah~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Cooking oil, United States
0.81×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooking oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooking oil audience
#·InterestCategoryAffinity×
01DeMoulas Market BasketBusiness & Career4.02×
02Din Tai FungFood & Beverages3.79×
03Essential oilHome & Garden2.27×
04Kitchen utensilHome & Garden2.11×
05HerbalismHealth1.99×
06CitibankBusiness & Career1.96×
07Hair follicleBeauty & Wellness1.90×
08Human hair growthHealth1.70×
09DigestionHealth1.70×
10CookbookFood & Beverages1.68×
11HerbFood & Beverages1.67×
12Alternative medicineBusiness & Career1.61×
13MetabolismHealth1.61×
14QuotationBusiness & Career1.60×
15Immune systemHealth1.60×
16HousekeepingTravel & Leisure1.59×
17WaterFood & Beverages1.58×
18Kitchen stoveHome & Garden1.58×
19Melania TrumpPolitics & Society1.56×
20Organic compoundHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking oil audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.23×
MindfulnessBALANCE1.17×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking oil audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Luxury OrientationPREMIUM0.85×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooking oil have in United States?

Cooking oil has an estimated audience of 7,665,206 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cooking oil fans?

74.3% of Cooking oil fans are female, 25.7% are male, with an average age of 41.4 years.

03

Which brands do Cooking oil fans like most?

Cooking oil fans show strongest brand affinity for Water (1.58×), Melania Trump (1.56×), and Din Tai Fung (3.79×) over the country average.

04

Where do Cooking oil fans live in United States?

Cooking oil fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cooking oil fans also like?

Beyond Cooking oil itself, the audience over-indexes on Melania Trump (1.56×), Din Tai Fung (3.79×), DeMoulas Market Basket (4.02×), and Hair follicle (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cooking oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooking oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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