Cooking oil Audience in United States

Cooking oil logo

Cooking oil has an estimated audience of 7,665,206 people in United States. 74.3% are female, 25.7% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Water, Din Tai Fung, DeMoulas Market Basket, Hair follicle, Kitchen utensil.

The average Cooking oil fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Water, Din Tai Fung, DeMoulas Market Basket, with strongest over-indexing on Water (1.58× the country average). Demographically, the Cooking oil audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cooking oil fans

Demographic split for Cooking oil audience in United States
MetricValue
Female74.3%
Male25.7%
Average age41.4
Estimated audience size7,665,206

Audience persona

The typical Cooking oil fan in United States is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Water.

Top regions in United States

Top regions ranked by reach for Cooking oil in United States
RegionReachAffinity
California958,6341.14×
Texas853,4461.3×
Florida519,9751×
New York440,0411.03×
Georgia279,8761.19×
Illinois270,0711.06×
North Carolina255,2791.11×
Pennsylvania248,4250.96×
Ohio228,5270.97×
Michigan194,7710.97×
Virginia191,1781.02×
New Jersey190,4780.98×
Louisiana171,8631.74×
Tennessee164,2441.07×
Arizona154,4640.99×
Washington149,3330.97×
Indiana148,0051.06×
Maryland143,5651.09×
Alabama142,2711.33×
Massachusetts141,6040.94×
South Carolina124,2851.08×
Missouri120,8800.98×
Colorado116,1500.96×
Minnesota110,4701.01×
Wisconsin109,2050.95×
Mississippi105,8431.68×
Kentucky102,0521.06×
Oklahoma99,4571.17×
Oregon77,3330.88×
Arkansas77,0241.22×
Nevada75,8541.02×
Connecticut73,3880.95×
Kansas62,1051.03×
Iowa56,5140.89×
Utah52,7880.77×
New Mexico36,3090.94×
Hawaii35,2601.07×
Nebraska34,7500.9×
Idaho29,7580.77×
West Virginia28,5060.8×
New Hampshire23,7430.79×
Rhode Island21,6940.89×
Maine20,6960.75×
Washington, District of Columbia20,5630.89×
Delaware18,9870.9×
Montana16,4420.77×
North Dakota15,8021×
South Dakota15,6970.89×
Alaska12,9870.79×
Vermont8,2440.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cooking oil audience
BrandAffinityCategory
Water1.58×Food & Beverages
Din Tai Fung3.79×Food & Beverages
DeMoulas Market Basket4.02×Business & Career
Hair follicle1.9×Beauty & Wellness
Kitchen utensil2.11×Home & Garden
Essential oil2.27×Home & Garden
Cookbook1.68×Food & Beverages
Alternative medicine1.61×Business & Career
Metabolism1.61×Health
Herb1.67×Food & Beverages
Kitchen stove1.58×Home & Garden
Human hair growth1.7×Health
Housekeeping1.59×Travel & Leisure
Herbalism1.99×Health
Citibank1.96×Business & Career
Quotation1.6×Business & Career
Digestion1.7×Health
Organic compound1.54×Home & Garden
Immune system1.6×Health
Microwave oven1.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cooking oil audience
TraitClusterScore
IndulgenceJOY1.94
Pet OwnershipJOY1.49
Price SensitivityPREMIUM1.44
DIY MentalityTHRILL1.43
Quality AwarenessPREMIUM1.43
Convenience OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Cooking oil
CountryShare
United States27.1%
India5.8%
Taiwan4.3%

See Cooking oil audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cooking oil have in United States?

Cooking oil has an estimated audience of 7,665,206 people in United States, concentrated in California and Texas.

What is the gender split and age of Cooking oil fans?

74.3% of Cooking oil fans are female, 25.7% are male, with an average age of 41.4 years.

Which brands do Cooking oil fans like most?

Cooking oil fans show strongest brand affinity for Water (1.58×), Din Tai Fung (3.79×), and DeMoulas Market Basket (4.02×) over the country average.

Where do Cooking oil fans live in United States?

Cooking oil fans in United States are most concentrated in California (reach 958,634), Texas (reach 853,446), and Florida (reach 519,975). These three regions account for the largest share of the active audience.

What other brands do Cooking oil fans also like?

Beyond Cooking oil itself, the audience over-indexes on Din Tai Fung (3.79×), DeMoulas Market Basket (4.02×), Hair follicle (1.9×), and Kitchen utensil (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooking oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.