Organic compound Audience in United States

Organic compound logo

Organic compound has an estimated audience of 24,590,193 people in United States. 69.1% are female, 30.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, headspace, Fairy godmother, Wok.

The average Organic compound fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (9.01× the country average). Demographically, the Organic compound audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Organic compound fans

Demographic split for Organic compound audience in United States
MetricValue
Female69.1%
Male30.9%
Average age40.8
Estimated audience size24,590,193

Audience persona

The typical Organic compound fan in United States is more female, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Organic compound in United States
RegionReachAffinity
California3,336,4211.23×
Texas2,432,2651.15×
Florida1,985,0251.19×
New York1,951,8371.42×
Pennsylvania998,0161.21×
Georgia994,4831.31×
North Carolina869,3541.17×
Illinois774,7500.95×
Virginia729,8031.22×
Ohio722,5760.95×
New Jersey636,6941.02×
Michigan614,4600.96×
Maryland544,6031.29×
Massachusetts536,7811.11×
Arizona530,3351.06×
Tennessee526,7501.07×
South Carolina445,9341.21×
Washington433,9570.88×
Louisiana400,4161.26×
Indiana398,0910.89×
Alabama365,3201.06×
Minnesota359,6991.02×
Kentucky357,0131.16×
Missouri350,2880.88×
Colorado342,9640.88×
Mississippi301,2271.49×
Oklahoma292,8001.07×
Wisconsin287,8630.78×
Connecticut261,8261.06×
Arkansas251,7081.24×
Oregon237,2460.84×
Nevada206,8280.87×
Utah193,3030.88×
Kansas168,2900.87×
Iowa159,7650.79×
West Virginia115,7211.01×
Nebraska115,2200.93×
New Mexico106,7140.87×
Idaho93,2200.76×
Hawaii80,3630.76×
Rhode Island72,4810.93×
Maine72,4380.82×
New Hampshire71,0050.73×
Washington, District of Columbia62,0670.84×
North Dakota57,6371.14×
Delaware56,1380.83×
Montana55,6890.82×
Alaska44,2270.84×
South Dakota38,0540.67×
Vermont34,6820.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organic compound audience
BrandAffinityCategory
Goop9.01×Internet & Social Media
Governor of Michigan11.38×Politics & Society
headspace12.99×Health
Fairy godmother9.44×Literature
Wok8.06×Food & Beverages
Cherish (group)13.19×Music & Radio
Vocal harmony5.44×Music & Radio
Hibachi9.28×Food & Beverages
Google Home7.56×Technology & Electronics
Grace Slick9.38×Music & Radio
Grinch3.92×Movies & TV
Hipster8.02×Politics & Society
Bank account2.04×Business & Career
Hardik Pandya11.86×Sports
Ira Glass13.26×Music & Radio
Cryptic crossword10.82×Technology & Electronics
TV Fanatic7.36×Movies & TV
Kikar HaShabbat11.37×News
National Paralympic Committee15.99×Sports
Guitarist (magazine)7.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organic compound audience
TraitClusterScore
Risk AppetiteTHRILL2.11
Luxury OrientationPREMIUM1.94
Design AffinityPREMIUM1.41
Healthy LifestyleBALANCE1.38
Sports ActivityPOWER1.32
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Organic compound
CountryShare
United States27.5%
United Kingdom5.1%
Japan3.9%

See Organic compound audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Organic compound have in United States?

Organic compound has an estimated audience of 24,590,193 people in United States, concentrated in California and Texas.

What is the gender split and age of Organic compound fans?

69.1% of Organic compound fans are female, 30.9% are male, with an average age of 40.8 years.

Which brands do Organic compound fans like most?

Organic compound fans show strongest brand affinity for Goop (9.01×), Governor of Michigan (11.38×), and headspace (12.99×) over the country average.

Where do Organic compound fans live in United States?

Organic compound fans in United States are most concentrated in California (reach 3,336,421), Texas (reach 2,432,265), and Florida (reach 1,985,025). These three regions account for the largest share of the active audience.

What other brands do Organic compound fans also like?

Beyond Organic compound itself, the audience over-indexes on Governor of Michigan (11.38×), headspace (12.99×), Fairy godmother (9.44×), and Wok (8.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic compound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.