Rascasse Audience Intelligence

Metabolism Audience in United States

A data profile of the people who buy, follow and care about Metabolism in United States — modelled from more than twelve digital signal sources. Metabolism has an estimated audience of 29,349,188 people in United States.

#667among Topic in United States#36in Health

The average Metabolism fan in United States is 46.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ketone, Paleolithic diet, Thrive Market, with strongest over-indexing on Ketone (1.86× the country average).

Demographically, the Metabolism audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metabolism fan in United States is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Ketone.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metabolism profile in United States.

Audience size
29.3M
in United States
Gender
73.6%♀
26.4% male
Age
46.1
average years
Country rank
#963
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Metabolism fans

73.6% are female, 26.4% are male, average age 46.1.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Metabolism audience in United States
MetricValue
Female73.6%
Male26.4%
Average age46.1
Estimated audience size29,349,188
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Metabolism audience in United States
Age bracketShare%
16-196%
20-2912%
30-3919%
40-4930%
50+32%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Metabolism audience comes from United States.

Worldwide audience distribution share by country for Metabolism
CountryShare
United States29.9%
Japan5.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metabolism audience in United States is strongest.

Fig. 05

Top regions by affinity

Metabolism fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K1.50×
02Louisiana~500K1.32×
03Georgia~1M1.25×
04Alabama~500K1.21×
05Virginia~800K1.18×
06California~4M1.17×
07Hawaii~100K1.17×
08North Carolina~1M1.15×
09Arkansas~300K1.13×
10Texas~3M1.10×
11Indiana~600K1.10×
12Oklahoma~400K1.08×
13Maryland~500K1.04×
14Kentucky~400K1.04×
15New York~1.5M1.03×
16New Mexico~200K1.03×
17Delaware~80K1.03×
18Pennsylvania~1M1.02×
19South Carolina~500K1.02×
20Nevada~300K1.02×
21Arizona~600K1.01×
22West Virginia~100K1.01×
23Kansas~200K1.00×
24Illinois~1M0.99×
25Tennessee~600K0.99×
26North Dakota~60K0.99×
27Michigan~700K0.98×
28Missouri~500K0.98×
29Nebraska~100K0.98×
30Alaska~60K0.98×
31Florida~2M0.97×
32Washington~600K0.96×
33Idaho~100K0.96×
34Massachusetts~600K0.95×
35Iowa~200K0.94×
36South Dakota~60K0.94×
37New Jersey~700K0.93×
38Ohio~800K0.92×
39Maine~100K0.92×
40Connecticut~300K0.91×
41Minnesota~400K0.90×
42Oregon~300K0.90×
43Washington, District of Columbia~80K0.89×
44Utah~200K0.88×
45Rhode Island~80K0.88×
46Montana~70K0.85×
47Wisconsin~400K0.84×
48Vermont~40K0.84×
49New Hampshire~90K0.79×
50Colorado~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Metabolism, United States
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metabolism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metabolism audience
#·InterestCategoryAffinity×
01Thrive MarketFood & Beverages4.09×
02DetoxHealth3.71×
03BiochemistryBusiness & Career2.18×
04Paleolithic dietHealth2.10×
05ProbioticHealth1.97×
06CollagenBeauty & Wellness1.91×
07StretchingSports1.89×
08KetoneHealth1.86×
09Life extensionHealth1.74×
10Unique GiftsShopping1.65×
11City BankBusiness & Career1.62×
12HormoneHealth1.61×
13Home decorating ideasHome & Garden1.57×
14QVCMovies & TV1.57×
15DigestionHealth1.52×
16Human nutritionFood & Beverages1.52×
17Wellness (alternative medicine)Health1.51×
18BrassiereFood & Beverages1.51×
19AcidHealth1.51×
20CalorieFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metabolism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Metabolism audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.21×
Sports ActivityPOWER1.20×
Healthy LifestyleBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Metabolism audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
PatriotismCONSERVATISM0.86×
Urban LifestyleOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Metabolism have in United States?

Metabolism has an estimated audience of 29,349,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Metabolism fans?

73.6% of Metabolism fans are female, 26.4% are male, with an average age of 46.1 years.

03

Which brands do Metabolism fans like most?

Metabolism fans show strongest brand affinity for Ketone (1.86×), Paleolithic diet (2.1×), and Thrive Market (4.09×) over the country average.

04

Where do Metabolism fans live in United States?

Metabolism fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Metabolism fans also like?

Beyond Metabolism itself, the audience over-indexes on Paleolithic diet (2.1×), Thrive Market (4.09×), Home decorating ideas (1.57×), and Calorie (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Metabolism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Metabolism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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