Rascasse Audience Intelligence

Thrive Market Target Market in United States

A data profile of the people who buy, follow and care about Thrive Market in United States — modelled from more than twelve digital signal sources. Thrive Market has an estimated audience of 3,656,918 people in United States.

#902among Brand in United States#557in Food & Beverages

The average Thrive Market fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Detox, Food, Healthy food, with strongest over-indexing on Detox (30.6× the country average).

Demographically, the Thrive Market audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thrive Market fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Detox.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thrive Market profile in United States.

Audience size
3.7M
in United States
Gender
82.1%♀
17.9% male
Age
40.8
average years
Country rank
#8686
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thrive Market

82.1% are female, 17.9% are male, average age 40.8.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Thrive Market audience in United States
MetricValue
Female82.1%
Male17.9%
Average age40.8
Estimated audience size3,656,918
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Thrive Market audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Thrive Market audience comes from United States.

Worldwide audience distribution share by country for Thrive Market
CountryShare
United States92.2%
Canada3.3%
India1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thrive Market audience in United States is strongest.

Fig. 05

Top regions by affinity

Thrive Market customers by region in United States
#RegionReachAffinity×
01Vermont~10K1.67×
02South Dakota~10K1.66×
03Maine~20K1.61×
04North Dakota~10K1.60×
05Montana~20K1.56×
06New Hampshire~20K1.46×
07Wyoming~8K1.45×
08Idaho~20K1.27×
09Iowa~40K1.24×
10Wisconsin~70K1.21×
11Nebraska~20K1.21×
12West Virginia~20K1.21×
13Minnesota~60K1.17×
14Tennessee~80K1.11×
15Kentucky~50K1.09×
16Connecticut~40K1.09×
17Mississippi~30K1.08×
18Michigan~100K1.04×
19Pennsylvania~100K1.03×
20Indiana~70K1.03×
21Missouri~60K1.03×
22South Carolina~60K1.03×
23Oregon~40K1.03×
24Ohio~100K1.01×
25Kansas~30K1.01×
26Massachusetts~70K1.00×
27Arkansas~30K1.00×
28North Carolina~100K0.98×
29Rhode Island~10K0.96×
30Alabama~50K0.93×
31Washington~70K0.92×
32Oklahoma~40K0.90×
33Colorado~50K0.89×
34Delaware~9K0.89×
35Louisiana~40K0.88×
36Virginia~80K0.87×
37New Jersey~80K0.86×
38New York~200K0.85×
39Illinois~100K0.85×
40Utah~30K0.80×
41Georgia~90K0.79×
42Florida~200K0.76×
43Maryland~50K0.73×
44Nevada~30K0.71×
45Arizona~50K0.67×
46New Mexico~10K0.66×
47California~300K0.65×
48Texas~200K0.63×
49Washington, District of Columbia~5K0.50×
50Hawaii~4K0.27×
Fig. 06

Affinity by region

Affinity by region — Thrive Market, United States
0.27×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thrive Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thrive Market audience
#·InterestCategoryAffinity×
01DetoxHealth30.60×
02Blue ApronShopping14.19×
03Vegetable GardeningFood & Beverages5.64×
04Healthy foodHealth5.19×
05Kelly OsbourneMusic & Radio4.39×
06Handmade CraftsKids & Family4.13×
07Unique GiftsShopping3.89×
08Healthy habitsHealth2.43×
09GratitudePolitics & Society2.21×
10CostcoShopping2.09×
11Harry PotterMovies & TV2.03×
12Old NavyFashion & Accessoires1.95×
13MarshallsFashion & Accessoires1.95×
14Trader Joe'sShopping1.88×
15Hobby LobbyHome & Garden1.87×
16ParentKids & Family1.67×
17FoodFood & Beverages1.65×
18PsychologyBusiness & Career1.58×
19Target CorporationShopping1.58×
20AnimalPets & Animals1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thrive Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thrive Market audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.80×
Healthy LifestyleBALANCE1.53×
Pet OwnershipJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thrive Market audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
PatriotismCONSERVATISM0.75×
Social Media UsageJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thrive Market's target market in United States?

Thrive Market's target market in United States covers an estimated 3,656,918 people, concentrated in California and Texas.

02

What is the gender split and age of Thrive Market customers?

82.1% of the Thrive Market audience are female, 17.9% are male, with an average age of 40.8 years.

03

Which brands do Thrive Market fans like most?

Thrive Market fans show strongest brand affinity for Detox (30.6×), Food (1.65×), and Healthy food (5.19×) over the country average.

04

Where do Thrive Market fans live in United States?

Thrive Market fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Thrive Market fans also like?

Beyond Thrive Market itself, the audience over-indexes on Food (1.65×), Healthy food (5.19×), Blue Apron (14.19×), and Costco (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Thrive Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thrive Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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