Thrive Market Audience in United States

Thrive Market logo

Thrive Market has an estimated audience of 3,677,277 people in United States. 82.1% are female, 17.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Detox, Food, Healthy food, Blue Apron, Costco.

The average Thrive Market fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Detox, Food, Healthy food, with strongest over-indexing on Detox (30.6× the country average). Demographically, the Thrive Market audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Thrive Market fans

Demographic split for Thrive Market audience in United States
MetricValue
Female82.1%
Male17.9%
Average age40.8
Estimated audience size3,677,277

Audience persona

The typical Thrive Market fan in United States is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Detox.

Top regions in United States

Top regions ranked by reach for Thrive Market in United States
RegionReachAffinity
California288,2040.71×
Texas224,9360.71×
Florida200,0780.8×
New York189,2520.92×
Pennsylvania132,5441.07×
Ohio117,8411.04×
North Carolina113,5551.03×
Illinois112,1240.92×
Michigan101,4511.06×
Georgia94,7040.84×
New Jersey87,1330.93×
Tennessee83,5531.13×
Virginia80,9710.9×
Massachusetts78,2951.08×
Washington73,6311×
Indiana70,3991.05×
Wisconsin67,3101.22×
Missouri62,9301.06×
Minnesota62,3101.18×
South Carolina58,2861.05×
Colorado56,2670.97×
Arizona51,8150.69×
Maryland48,2990.76×
Kentucky48,1431.04×
Oregon45,5261.08×
Alabama43,4040.84×
Connecticut42,1221.14×
Louisiana40,9290.86×
Iowa38,3551.27×
Oklahoma36,7730.9×
Kansas30,3311.05×
Arkansas29,2990.97×
Mississippi28,5000.94×
Utah27,8330.85×
Nevada26,5770.75×
Idaho23,0231.25×
Nebraska22,1731.2×
New Hampshire21,2251.46×
Maine20,2301.54×
West Virginia17,6621.03×
Montana14,9211.46×
South Dakota13,1401.55×
New Mexico12,2830.67×
Rhode Island11,3130.97×
North Dakota10,9281.45×
Vermont9,5301.48×
Delaware8,6320.85×
Wyoming7,3971.36×
Washington, District of Columbia5,5770.5×
Hawaii3,3920.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thrive Market audience
BrandAffinityCategory
Detox30.6×Health
Food1.65×Food & Beverages
Healthy food5.19×Health
Blue Apron14.19×Shopping
Costco2.09×Shopping
Harry Potter2.03×Movies & TV
Handmade Crafts4.13×Kids & Family
Old Navy1.95×Fashion & Accessoires
Gratitude2.21×Politics & Society
Animal1.57×Pets & Animals
Hobby Lobby1.87×Home & Garden
Vegetable Gardening5.64×Food & Beverages
Psychology1.58×Business & Career
Unique Gifts3.89×Shopping
Parent1.67×Kids & Family
Target Corporation1.58×Shopping
Marshalls1.95×Fashion & Accessoires
Healthy habits2.43×Health
Kelly Osbourne4.39×Music & Radio
Handmade3.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thrive Market audience
TraitClusterScore
SustainabilityBALANCE1.75
Healthy LifestyleBALANCE1.47
DIY MentalityTHRILL1.44
Luxury OrientationPREMIUM1.4
CreativityOPEN1.39
MindfulnessBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Thrive Market
CountryShare
United States92.8%
Canada3.3%
India1.5%

See Thrive Market audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Thrive Market have in United States?

Thrive Market has an estimated audience of 3,677,277 people in United States, concentrated in California and Texas.

What is the gender split and age of Thrive Market fans?

82.1% of Thrive Market fans are female, 17.9% are male, with an average age of 40.8 years.

Which brands do Thrive Market fans like most?

Thrive Market fans show strongest brand affinity for Detox (30.6×), Food (1.65×), and Healthy food (5.19×) over the country average.

Where do Thrive Market fans live in United States?

Thrive Market fans in United States are most concentrated in California (reach 288,204), Texas (reach 224,936), and Florida (reach 200,078). These three regions account for the largest share of the active audience.

What other brands do Thrive Market fans also like?

Beyond Thrive Market itself, the audience over-indexes on Food (1.65×), Healthy food (5.19×), Blue Apron (14.19×), and Costco (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thrive Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.