Rascasse Audience Intelligence

Probiotic Audience in United States

A data profile of the people who buy, follow and care about Probiotic in United States — modelled from more than twelve digital signal sources. Probiotic has an estimated audience of 13,406,885 people in United States.

#1770among Topic in United States#112in Health

The average Probiotic fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Weight loss (Fitness And wellness), Symptom, Virus, with strongest over-indexing on Weight loss (Fitness And wellness) (2.11× the country average).

Demographically, the Probiotic audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Probiotic fan in United States is more female, around 47.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Weight loss (Fitness And wellness).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Probiotic profile in United States.

Audience size
13.4M
in United States
Gender
71.3%♀
28.7% male
Age
47.0
average years
Country rank
#2648
Topic in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Probiotic fans

71.3% are female, 28.7% are male, average age 47.0.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Probiotic audience in United States
MetricValue
Female71.3%
Male28.7%
Average age47.0
Estimated audience size13,406,885
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Probiotic audience in United States
Age bracketShare%
16-196%
20-2912%
30-3917%
40-4928%
50+38%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Probiotic audience comes from United States.

Worldwide audience distribution share by country for Probiotic
CountryShare
United States29.9%
Japan8.7%
Taiwan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Probiotic audience in United States is strongest.

Fig. 05

Top regions by affinity

Probiotic fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.31×
02Louisiana~200K1.26×
03Alabama~200K1.22×
04Georgia~500K1.15×
05Florida~1M1.13×
06South Carolina~200K1.13×
07California~1.5M1.11×
08Tennessee~300K1.11×
09Texas~1.5M1.10×
10Colorado~200K1.09×
11Arkansas~100K1.07×
12Arizona~300K1.06×
13Oklahoma~200K1.06×
14Illinois~500K1.05×
15North Carolina~400K1.05×
16New Mexico~70K1.05×
17Kentucky~200K1.04×
18Indiana~300K1.03×
19Missouri~200K1.03×
20Connecticut~100K1.03×
21North Dakota~30K1.03×
22New York~800K1.02×
23Ohio~400K1.02×
24Michigan~400K1.02×
25New Jersey~300K1.02×
26Maryland~200K1.01×
27Wisconsin~200K1.01×
28Virginia~300K1.00×
29Nevada~100K1.00×
30Kansas~100K1.00×
31West Virginia~60K1.00×
32Massachusetts~300K0.99×
33Iowa~100K0.98×
34Pennsylvania~400K0.97×
35Nebraska~60K0.97×
36South Dakota~30K0.97×
37Hawaii~60K0.96×
38Minnesota~200K0.93×
39Idaho~60K0.93×
40Delaware~30K0.92×
41Rhode Island~40K0.91×
42New Hampshire~50K0.90×
43Washington~200K0.88×
44Oregon~100K0.88×
45Maine~40K0.85×
46Utah~100K0.84×
47Montana~30K0.84×
48Alaska~20K0.83×
49Vermont~20K0.79×
50Washington, District of Columbia~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Probiotic, United States
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Probiotic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Probiotic audience
#·InterestCategoryAffinity×
01VirusHealth2.50×
02MetabolismHealth2.34×
03Physical therapyBusiness & Career2.33×
04Wellness (alternative medicine)Health2.31×
05CalorieFood & Beverages2.28×
06AgeingBeauty & Wellness2.24×
07SymptomHealth2.23×
08Alternative medicineBusiness & Career2.22×
09MassageHealth2.17×
10Weight loss (Fitness And wellness)Health2.11×
11Cancer awarenessHealth2.05×
12CVS PharmacyShopping1.71×
13WalgreensShopping1.64×
14CarbohydrateHealth1.63×
15Whole Foods MarketShopping1.61×
16Dollar GeneralShopping1.60×
17Healthy dietHealth1.60×
18Trader Joe'sShopping1.59×
19Organic foodFood & Beverages1.56×
20MarshallsFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Probiotic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Probiotic audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.45×
Price SensitivityPREMIUM1.33×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Probiotic audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Urban LifestyleOPEN1.03×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Probiotic have in United States?

Probiotic has an estimated audience of 13,406,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Probiotic fans?

71.3% of Probiotic fans are female, 28.7% are male, with an average age of 47.0 years.

03

Which brands do Probiotic fans like most?

Probiotic fans show strongest brand affinity for Weight loss (Fitness And wellness) (2.11×), Symptom (2.23×), and Virus (2.5×) over the country average.

04

Where do Probiotic fans live in United States?

Probiotic fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Probiotic fans also like?

Beyond Probiotic itself, the audience over-indexes on Symptom (2.23×), Virus (2.5×), Walgreens (1.64×), and Whole Foods Market (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Probiotic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Probiotic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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