Probiotic Audience in United States

Probiotic logo

Probiotic has an estimated audience of 13,406,885 people in United States. 71.3% are female, 28.7% are male, average age 47.0. Top regions: California, Texas, Florida. Top brand affinities: Weight loss (Fitness And wellness), Symptom, Virus, Walgreens, Dollar General.

The average Probiotic fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Weight loss (Fitness And wellness), Symptom, Virus, with strongest over-indexing on Weight loss (Fitness And wellness) (2.11× the country average). Demographically, the Probiotic audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Probiotic fans

Demographic split for Probiotic audience in United States
MetricValue
Female71.3%
Male28.7%
Average age47.0
Estimated audience size13,406,885

Audience persona

The typical Probiotic fan in United States is more female, around 47.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Weight loss (Fitness And wellness).

Top regions in United States

Top regions ranked by reach for Probiotic in United States
RegionReachAffinity
California1,748,6011.19×
Texas1,332,3351.16×
Florida1,061,8471.17×
New York843,4591.13×
Illinois513,5491.15×
Georgia478,2571.16×
Pennsylvania455,9111.01×
North Carolina451,4071.12×
Ohio435,7891.06×
New Jersey375,6291.1×
Michigan372,8301.06×
Virginia351,9071.08×
Tennessee302,6461.13×
Arizona290,3081.06×
Massachusetts266,5731.01×
Indiana260,5131.06×
Washington252,3650.94×
Maryland237,5941.03×
South Carolina232,5751.15×
Alabama230,6321.23×
Missouri219,4601.02×
Louisiana215,9521.25×
Wisconsin208,5531.03×
Minnesota186,3330.97×
Colorado185,4000.88×
Kentucky171,0521.02×
Oklahoma160,1461.08×
Mississippi145,2951.32×
Connecticut140,9811.05×
Oregon137,8630.9×
Nevada132,1271.02×
Arkansas117,0371.06×
Iowa105,1800.95×
Utah102,9560.86×
Kansas102,5240.97×
New Mexico68,9721.03×
Nebraska63,9170.95×
Hawaii58,0391.01×
West Virginia55,8560.89×
Idaho55,7960.83×
New Hampshire47,1300.89×
Maine39,5030.82×
Rhode Island38,3160.9×
Delaware32,5280.88×
Washington, District of Columbia29,7030.74×
Montana29,5910.8×
South Dakota26,5170.86×
North Dakota25,8190.94×
Alaska19,9650.7×
Vermont16,5320.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Probiotic audience
BrandAffinityCategory
Weight loss (Fitness And wellness)2.11×Health
Symptom2.23×Health
Virus2.5×Health
Walgreens1.64×Shopping
Dollar General1.6×Shopping
Whole Foods Market1.61×Shopping
Metabolism2.34×Health
Cancer awareness2.05×Health
Ageing2.24×Beauty & Wellness
Alternative medicine2.22×Business & Career
Physical therapy2.33×Business & Career
Organic food1.56×Food & Beverages
Massage2.17×Health
Calorie2.28×Food & Beverages
CVS Pharmacy1.71×Shopping
Wellness (alternative medicine)2.31×Health
Marshalls1.52×Fashion & Accessoires
Healthy diet1.6×Health
Carbohydrate1.63×Health
Digestion2.38×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Probiotic audience
TraitClusterScore
Price SensitivityPREMIUM1.4
Healthy LifestyleBALANCE1.34
Family OrientationCONSERVATISM1.3
SustainabilityBALANCE1.27
IndulgenceJOY1.27
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Probiotic
CountryShare
United States30.0%
Japan8.7%
Taiwan7.9%

See Probiotic audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Probiotic have in United States?

Probiotic has an estimated audience of 13,406,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Probiotic fans?

71.3% of Probiotic fans are female, 28.7% are male, with an average age of 47.0 years.

Which brands do Probiotic fans like most?

Probiotic fans show strongest brand affinity for Weight loss (Fitness And wellness) (2.11×), Symptom (2.23×), and Virus (2.5×) over the country average.

Where do Probiotic fans live in United States?

Probiotic fans in United States are most concentrated in California (reach 1,748,601), Texas (reach 1,332,335), and Florida (reach 1,061,847). These three regions account for the largest share of the active audience.

What other brands do Probiotic fans also like?

Beyond Probiotic itself, the audience over-indexes on Symptom (2.23×), Virus (2.5×), Walgreens (1.64×), and Dollar General (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Probiotic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.