Full breakfast Audience in Germany
Full breakfast has an estimated audience of 562,643 people in Germany. 62.6% are female, 37.4% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sunday Brunch, Transformers (comics), Fried chicken restaurant, Dinner, Christina Hendricks.
The average Full breakfast fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sunday Brunch, Transformers (comics), Fried chicken restaurant, with strongest over-indexing on Sunday Brunch (21.48× the country average). Demographically, the Full breakfast audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Full breakfast fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 36.4 |
| Estimated audience size | 562,643 |
Audience persona
The typical Full breakfast fan in Germany is more female, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Sunday Brunch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,776 | 1.04× |
| Bayern | 97,839 | 1.08× |
| Baden-Württemberg | 78,866 | 1.03× |
| Berlin | 49,400 | 1.96× |
| Hessen | 49,253 | 1.15× |
| Niedersachsen | 48,668 | 0.89× |
| Sachsen | 27,083 | 0.98× |
| Rheinland-Pfalz | 26,088 | 0.93× |
| Hamburg | 18,677 | 1.47× |
| Schleswig-Holstein | 17,484 | 0.87× |
| Brandenburg | 15,710 | 0.9× |
| Thüringen | 10,804 | 0.75× |
| Sachsen-Anhalt | 8,984 | 0.62× |
| Mecklenburg-Vorpommern | 7,192 | 0.67× |
| Bremen | 4,848 | 1.01× |
| Saarland | 4,572 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunday Brunch | 21.48× | Kids & Family |
| Transformers (comics) | 16.78× | Literature |
| Fried chicken restaurant | 29.5× | Food & Beverages |
| Dinner | 5.79× | Food & Beverages |
| Christina Hendricks | 17.78× | Movies & TV |
| Korean fried chicken | 20.53× | Food & Beverages |
| Cake | 3.09× | Food & Beverages |
| Queen Latifah | 18.14× | Music & Radio |
| Burger King | 2.22× | Food & Beverages |
| Restaurants | 1.57× | Food & Beverages |
| Sandwich | 4.85× | Food & Beverages |
| Local food | 2.73× | Food & Beverages |
| Eating | 2.63× | Food & Beverages |
| Fast food | 2.27× | Food & Beverages |
| Personal trainer | 3.41× | Sports |
| Fast food restaurants | 3.85× | Food & Beverages |
| Black Friday (shopping) | 2.23× | Shopping |
| Cookbook | 2.63× | Food & Beverages |
| KFC | 2.9× | Food & Beverages |
| Women's clothing | 1.73× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.2 |
| Indulgence | JOY | 2.65 |
| Healthy Lifestyle | BALANCE | 1.82 |
| Early Adopter Mentality | POWER | 1.62 |
| Sustainability | BALANCE | 1.6 |
| Urban Lifestyle | OPEN | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 11.8% |
| United Kingdom | 5.6% |
See Full breakfast audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Full breakfast have in Germany?
Full breakfast has an estimated audience of 562,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Full breakfast fans?
62.6% of Full breakfast fans are female, 37.4% are male, with an average age of 36.4 years.
Which brands do Full breakfast fans like most?
Full breakfast fans show strongest brand affinity for Sunday Brunch (21.48×), Transformers (comics) (16.78×), and Fried chicken restaurant (29.5×) over the country average.
Where do Full breakfast fans live in Germany?
Full breakfast fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,776), Bayern (reach 97,839), and Baden-Württemberg (reach 78,866). These three regions account for the largest share of the active audience.
What other brands do Full breakfast fans also like?
Beyond Full breakfast itself, the audience over-indexes on Transformers (comics) (16.78×), Fried chicken restaurant (29.5×), Dinner (5.79×), and Christina Hendricks (17.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Full breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.