Rascasse Audience Intelligence

Full breakfast Audience in Germany

A data profile of the people who buy, follow and care about Full breakfast in Germany — modelled from more than twelve digital signal sources. Full breakfast has an estimated audience of 562,643 people in Germany.

#4380among Topic in Germany#501in Food & Beverages

The average Full breakfast fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunday Brunch, Transformers (comics), Fried chicken restaurant, with strongest over-indexing on Sunday Brunch (21.48× the country average).

Demographically, the Full breakfast audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Full breakfast fan in Germany is more female, around 36.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Sunday Brunch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Full breakfast profile in Germany.

Audience size
563K
in Germany
Gender
62.6%♀
37.4% male
Age
36.4
average years
Country rank
#10668
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Full breakfast fans

62.6% are female, 37.4% are male, average age 36.4.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Full breakfast audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age36.4
Estimated audience size562,643
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Full breakfast audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4921%
50+12%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Full breakfast audience comes from Germany.

Worldwide audience distribution share by country for Full breakfast
CountryShare
United States12.0%
Japan11.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Full breakfast audience in Germany is strongest.

Fig. 05

Top regions by affinity

Full breakfast fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.84×
02Hamburg~20K1.43×
03Hessen~50K1.13×
04Bayern~100K1.09×
05Bremen~5K1.03×
06Nordrhein-Westfalen~100K0.99×
07Baden-Württemberg~80K0.99×
08Sachsen~30K0.98×
09Brandenburg~20K0.94×
10Rheinland-Pfalz~30K0.91×
11Schleswig-Holstein~20K0.91×
12Niedersachsen~50K0.89×
13Thüringen~10K0.83×
14Mecklenburg-Vorpommern~8K0.77×
15Saarland~5K0.77×
16Sachsen-Anhalt~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Full breakfast, Germany
0.73×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Full breakfast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Full breakfast audience
#·InterestCategoryAffinity×
01Fried chicken restaurantFood & Beverages29.50×
02Sunday BrunchKids & Family21.48×
03Korean fried chickenFood & Beverages20.53×
04Queen LatifahMusic & Radio18.14×
05Christina HendricksMovies & TV17.78×
06Transformers (comics)Literature16.78×
07DinnerFood & Beverages5.79×
08SandwichFood & Beverages4.85×
09Fast food restaurantsFood & Beverages3.85×
10Personal trainerSports3.41×
11CakeFood & Beverages3.09×
12Local foodFood & Beverages2.73×
13EatingFood & Beverages2.63×
14CookbookFood & Beverages2.63×
15Fast foodFood & Beverages2.27×
16Black Friday (shopping)Shopping2.23×
17Burger KingFood & Beverages2.22×
18Women's clothingFashion & Accessoires1.73×
19VeganismFood & Beverages1.66×
20RestaurantsFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Full breakfast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Full breakfast audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.75×
IndulgenceJOY1.60×
Convenience OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Full breakfast audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.89×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Full breakfast have in Germany?

Full breakfast has an estimated audience of 562,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Full breakfast fans?

62.6% of Full breakfast fans are female, 37.4% are male, with an average age of 36.4 years.

03

Which brands do Full breakfast fans like most?

Full breakfast fans show strongest brand affinity for Sunday Brunch (21.48×), Transformers (comics) (16.78×), and Fried chicken restaurant (29.5×) over the country average.

04

Where do Full breakfast fans live in Germany?

Full breakfast fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Full breakfast fans also like?

Beyond Full breakfast itself, the audience over-indexes on Transformers (comics) (16.78×), Fried chicken restaurant (29.5×), Dinner (5.79×), and Christina Hendricks (17.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Full breakfast audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Full breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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