Stevia Audience in Germany
Stevia has an estimated audience of 172,616 people in Germany. 74.9% are female, 25.1% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Splenda, Jif (peanut butter), Nutritionism, Eli Lilly, Snacking.
The average Stevia fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Splenda, Jif (peanut butter), Nutritionism, with strongest over-indexing on Splenda (252.7× the country average). Demographically, the Stevia audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Stevia fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 38.8 |
| Estimated audience size | 172,616 |
Audience persona
The typical Stevia fan in Germany is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Splenda.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,340 | 1.1× |
| Bayern | 48,026 | 1.13× |
| Baden-Württemberg | 39,446 | 1.1× |
| Niedersachsen | 25,358 | 0.99× |
| Hessen | 21,841 | 1.09× |
| Berlin | 13,666 | 1.16× |
| Rheinland-Pfalz | 12,998 | 0.98× |
| Sachsen | 12,645 | 0.98× |
| Schleswig-Holstein | 9,214 | 0.97× |
| Brandenburg | 7,444 | 0.91× |
| Thüringen | 6,407 | 0.95× |
| Hamburg | 6,143 | 1.03× |
| Sachsen-Anhalt | 5,870 | 0.86× |
| Mecklenburg-Vorpommern | 3,927 | 0.78× |
| Saarland | 2,966 | 0.92× |
| Bremen | 2,333 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Splenda | 252.7× | Food & Beverages |
| Jif (peanut butter) | 159.42× | Food & Beverages |
| Nutritionism | 46.42× | Health |
| Eli Lilly | 55.98× | Health |
| Snacking | 11.62× | Food & Beverages |
| Guam | 24.07× | Travel & Leisure |
| Five Guys | 11.22× | Food & Beverages |
| Bofrost | 8.18× | Food & Beverages |
| Zooplus | 6.32× | Pets & Animals |
| Fried chicken restaurant | 21.26× | Food & Beverages |
| Sunday Natural | 5.05× | Health |
| Supernaturals | 5.19× | Health |
| Arts and Crafts movement | 8.13× | Arts & Culture |
| Free shipping | 12.87× | Shopping |
| Paleoaholic - Eat Real Food | 52.63× | |
| Molten chocolate cake | 23.16× | Food & Beverages |
| Matcha | 12.66× | Food & Beverages |
| Shopping | 1.69× | Shopping |
| Fitness and figure competition | 4.53× | Sports |
| Cooking Healthy | 10.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.41 |
| Sustainability | BALANCE | 1.79 |
| Pet Ownership | JOY | 1.77 |
| Indulgence | JOY | 1.48 |
| Urban Lifestyle | OPEN | 1.46 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 12.1% |
| Philippines | 4.5% |
See Stevia audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Stevia have in Germany?
Stevia has an estimated audience of 172,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stevia fans?
74.9% of Stevia fans are female, 25.1% are male, with an average age of 38.8 years.
Which brands do Stevia fans like most?
Stevia fans show strongest brand affinity for Splenda (252.7×), Jif (peanut butter) (159.42×), and Nutritionism (46.42×) over the country average.
Where do Stevia fans live in Germany?
Stevia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,340), Bayern (reach 48,026), and Baden-Württemberg (reach 39,446). These three regions account for the largest share of the active audience.
What other brands do Stevia fans also like?
Beyond Stevia itself, the audience over-indexes on Jif (peanut butter) (159.42×), Nutritionism (46.42×), Eli Lilly (55.98×), and Snacking (11.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stevia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.