Rascasse Audience Intelligence

Guam Audience in Germany

A data profile of the people who buy, follow and care about Guam in Germany — modelled from more than twelve digital signal sources. Guam has an estimated audience of 322,268 people in Germany.

#160among Region in Germany#1537among POI in Germany#1320in Travel & Leisure

The average Guam fan in Germany is 45.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Philippine Stock Exchange, Monica Bellucci, Jimmy Page, with strongest over-indexing on Philippine Stock Exchange (44.89× the country average).

Demographically, the Guam audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Guam fan in Germany is balanced, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Philippine Stock Exchange.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guam profile in Germany.

Audience size
322K
in Germany
Gender
51.0%♀
49.0% male
Age
45.2
average years
Country rank
#16470
POI in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guam fans

51.0% are female, 49.0% are male, average age 45.2.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Guam audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age45.2
Estimated audience size322,268
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Guam audience in Germany
Age bracketShare%
16-199%
20-299%
30-3921%
40-4933%
50+28%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Guam audience comes from Germany.

Worldwide audience distribution share by country for Guam
CountryShare
Japan23.4%
South Korea14.6%
United States12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guam audience in Germany is strongest.

Fig. 05

Top regions by affinity

Guam fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.22×
02Rheinland-Pfalz~20K1.18×
03Berlin~20K1.16×
04Bayern~60K1.09×
05Hamburg~8K1.07×
06Bremen~3K1.07×
07Schleswig-Holstein~10K1.06×
08Baden-Württemberg~50K1.03×
09Nordrhein-Westfalen~70K1.02×
10Niedersachsen~30K0.99×
11Brandenburg~9K0.93×
12Sachsen~10K0.90×
13Saarland~4K0.89×
14Mecklenburg-Vorpommern~5K0.85×
15Thüringen~7K0.84×
16Sachsen-Anhalt~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Guam, Germany
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guam audience
#·InterestCategoryAffinity×
01Philippine Stock ExchangeBusiness & Career44.89×
02SteviaFood & Beverages24.07×
03Jimmy PageMusic & Radio21.44×
04Cathay PacificTravel & Leisure20.00×
05NovotelTravel & Leisure20.00×
06ChennaiTravel & Leisure20.00×
07Eddie Van HalenMusic & Radio20.00×
08PuppetryKids & Family20.00×
09Waldorf Astoria Hotels & ResortsTravel & Leisure20.00×
10Monica BellucciMovies & TV15.33×
11VuelingTravel & Leisure14.80×
12Benedict CumberbatchMovies & TV14.44×
13Jim MorrisonMusic & Radio14.44×
14Michael SheenMovies & TV14.24×
15Lynyrd SkynyrdMusic & Radio13.80×
16HyattTravel & Leisure13.78×
17FinnairTravel & Leisure12.51×
18Hilton Hotels & ResortsTravel & Leisure11.73×
19CreteTravel & Leisure11.05×
20Catherine, Duchess of CambridgePolitics & Society8.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guam audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.60×
Risk AppetiteTHRILL1.36×
TravellingTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guam audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Sports ActivityPOWER0.86×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guam have in Germany?

Guam has an estimated audience of 322,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Guam fans?

51.0% of Guam fans are female, 49.0% are male, with an average age of 45.2 years.

03

Which brands do Guam fans like most?

Guam fans show strongest brand affinity for Philippine Stock Exchange (44.89×), Monica Bellucci (15.33×), and Jimmy Page (21.44×) over the country average.

04

Where do Guam fans live in Germany?

Guam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Guam fans also like?

Beyond Guam itself, the audience over-indexes on Monica Bellucci (15.33×), Jimmy Page (21.44×), Vueling (14.8×), and Catherine, Duchess of Cambridge (8.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Guam audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Guam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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