Guam Audience in Germany
Guam has an estimated audience of 322,268 people in Germany. 51.0% are female, 49.0% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Join Me, KLIX (AM), Islamism, Rossmann, Hidden Objects Games.
The average Guam fan in Germany is 45.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Join Me, KLIX (AM), Islamism, with strongest over-indexing on Join Me (50.14× the country average). Demographically, the Guam audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Guam fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 45.2 |
| Estimated audience size | 322,268 |
Audience persona
The typical Guam fan in Germany is balanced, around 45.2 years old, with strong Pet Ownership tendencies and a notable affinity for Join Me.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,405 | 1.07× |
| Bayern | 57,176 | 1.1× |
| Baden-Württemberg | 46,683 | 1.06× |
| Niedersachsen | 31,403 | 1× |
| Hessen | 31,124 | 1.27× |
| Rheinland-Pfalz | 19,378 | 1.2× |
| Berlin | 18,024 | 1.25× |
| Sachsen | 13,484 | 0.85× |
| Schleswig-Holstein | 12,590 | 1.09× |
| Brandenburg | 8,852 | 0.89× |
| Hamburg | 7,900 | 1.08× |
| Thüringen | 6,171 | 0.75× |
| Sachsen-Anhalt | 5,832 | 0.7× |
| Mecklenburg-Vorpommern | 4,875 | 0.79× |
| Saarland | 3,347 | 0.85× |
| Bremen | 2,877 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Join Me | 50.14× | Technology & Electronics |
| KLIX (AM) | 9.61× | Music & Radio |
| Islamism | 17.55× | Politics & Society |
| Rossmann | 1.57× | Shopping |
| Hidden Objects Games | 71.43× | Games |
| Progressive rock | 2.41× | Music & Radio |
| Novi Pazar | 14.53× | Travel & Leisure |
| Gudrun Sjödén | 4.25× | Fashion & Accessoires |
| Esra Erol | 6.91× | Movies & TV |
| Jeepney | 20× | Cars & Mobility |
| Boracay | 7.3× | Travel & Leisure |
| Isometric exercise | 8.93× | Sports |
| Snow White (Fables) | 2.13× | Literature |
| Redemption (theology) | 20× | Politics & Society |
| Jack White | 1.58× | Movies & TV |
| Home Delivery | 2.07× | Food & Beverages |
| AS Cannes | 20× | Sports |
| Ireen Sheer | 2.09× | Music & Radio |
| Heftig | 13.23× | Internet & Social Media |
| Information sensitivity | 3.28× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.42 |
| Travelling | THRILL | 1.28 |
| Community Orientation | OPEN | 1.25 |
| Sports Activity | POWER | 1.18 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.5% |
| South Korea | 14.7% |
| United States | 12.7% |
See Guam audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Guam have in Germany?
Guam has an estimated audience of 322,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guam fans?
51.0% of Guam fans are female, 49.0% are male, with an average age of 45.2 years.
Which brands do Guam fans like most?
Guam fans show strongest brand affinity for Join Me (50.14×), KLIX (AM) (9.61×), and Islamism (17.55×) over the country average.
Where do Guam fans live in Germany?
Guam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,405), Bayern (reach 57,176), and Baden-Württemberg (reach 46,683). These three regions account for the largest share of the active audience.
What other brands do Guam fans also like?
Beyond Guam itself, the audience over-indexes on KLIX (AM) (9.61×), Islamism (17.55×), Rossmann (1.57×), and Hidden Objects Games (71.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.