Rascasse Audience Intelligence

Guam Audience in United States

A data profile of the people who buy, follow and care about Guam in United States — modelled from more than twelve digital signal sources. Guam has an estimated audience of 678,616 people in United States.

#184among Region in United States#2987among POI in United States#2371in Travel & Leisure

The average Guam fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FlightAware, Danny Trejo, Jason Momoa, with strongest over-indexing on FlightAware (16.09× the country average).

Demographically, the Guam audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guam fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guam profile in United States.

Audience size
679K
in United States
Gender
53.7%♀
46.3% male
Age
39.7
average years
Country rank
#30485
POI in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guam fans

53.7% are female, 46.3% are male, average age 39.7.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Guam audience in United States
MetricValue
Female53.7%
Male46.3%
Average age39.7
Estimated audience size678,616
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Guam audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Guam audience comes from United States.

Worldwide audience distribution share by country for Guam
CountryShare
Japan23.4%
South Korea14.6%
United States12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guam audience in United States is strongest.

Fig. 05

Top regions by affinity

Guam fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K3.92×
02Alaska~3K1.96×
03Washington~20K1.55×
04Washington, District of Columbia~3K1.32×
05Nevada~8K1.29×
06Virginia~20K1.28×
07Colorado~10K1.17×
08California~90K1.16×
09Oregon~9K1.16×
10North Dakota~2K1.09×
11Arizona~10K1.05×
12Utah~6K1.05×
13Idaho~3K1.01×
14Maryland~10K1.00×
15Texas~60K0.98×
16Kansas~5K0.98×
17Oklahoma~7K0.96×
18New Mexico~3K0.94×
19Montana~2K0.94×
20Massachusetts~10K0.92×
21Florida~40K0.90×
22South Dakota~1K0.90×
23Maine~2K0.89×
24Georgia~20K0.88×
25Nebraska~3K0.88×
26Rhode Island~2K0.88×
27Alabama~8K0.87×
28North Carolina~20K0.86×
29South Carolina~9K0.86×
30Connecticut~6K0.86×
31Illinois~20K0.85×
32Mississippi~5K0.84×
33Missouri~9K0.83×
34Minnesota~8K0.83×
35Iowa~5K0.82×
36Vermont<1K0.82×
37New York~30K0.81×
38New Hampshire~2K0.81×
39Tennessee~10K0.80×
40Kentucky~7K0.80×
41Louisiana~7K0.79×
42New Jersey~10K0.78×
43Wisconsin~8K0.78×
44Arkansas~4K0.78×
45Delaware~1K0.77×
46Pennsylvania~20K0.76×
47Ohio~20K0.74×
48Indiana~9K0.73×
49Michigan~10K0.70×
50West Virginia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Guam, United States
0.70×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guam audience
#·InterestCategoryAffinity×
01Danny TrejoMovies & TV19.73×
02FlightAwareTravel & Leisure16.09×
03L&L Hawaiian BarbecueFood & Beverages11.20×
04Jason MomoaMovies & TV10.45×
05Regina KingMovies & TV10.23×
06ChromebookTechnology & Electronics9.50×
07TorridFashion & Accessoires8.65×
08Eva LongoriaMovies & TV6.07×
09JollibeeFood & Beverages5.97×
10Tractor Supply CompanyShopping5.77×
11Red LobsterFood & Beverages4.44×
12MeijerShopping3.28×
13Diaper bagKids & Family2.96×
14FedExBusiness & Career2.50×
15Planet FitnessSports2.26×
16Discount storesShopping2.14×
17Mortgage loansBusiness & Career2.00×
18SubwayFood & Beverages1.98×
19Pizza HutFood & Beverages1.94×
20McDonald'sFood & Beverages1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.14×
Quality AwarenessPREMIUM1.55×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guam audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
Design AffinityPREMIUM0.85×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guam have in United States?

Guam has an estimated audience of 678,616 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guam fans?

53.7% of Guam fans are female, 46.3% are male, with an average age of 39.7 years.

03

Which brands do Guam fans like most?

Guam fans show strongest brand affinity for FlightAware (16.09×), Danny Trejo (19.73×), and Jason Momoa (10.45×) over the country average.

04

Where do Guam fans live in United States?

Guam fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Guam fans also like?

Beyond Guam itself, the audience over-indexes on Danny Trejo (19.73×), Jason Momoa (10.45×), Tractor Supply Company (5.77×), and Torrid (8.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Guam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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