Guam Audience in United States

Guam logo

Guam has an estimated audience of 678,616 people in United States. 53.7% are female, 46.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Cam Ward, Product design, Nebraska Cornhuskers football, Wok.

The average Guam fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Cam Ward, Product design, with strongest over-indexing on Urban Outfitters (3.56× the country average). Demographically, the Guam audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Guam fans

Demographic split for Guam audience in United States
MetricValue
Female53.7%
Male46.3%
Average age39.7
Estimated audience size678,616

Audience persona

The typical Guam fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Guam in United States
RegionReachAffinity
California92,3251.24×
Texas58,5261×
Florida44,1800.96×
New York33,3300.88×
Washington21,6261.59×
Virginia21,2311.28×
Illinois20,4820.91×
Georgia19,6350.94×
North Carolina18,4970.91×
Pennsylvania17,7820.78×
Ohio15,2790.73×
Arizona15,0401.09×
New Jersey14,3280.83×
Colorado13,2341.24×
Massachusetts13,0010.97×
Michigan12,6350.71×
Maryland12,1091.04×
Tennessee11,1870.82×
Hawaii10,6723.66×
Missouri9,3000.85×
South Carolina9,1950.9×
Indiana9,1140.74×
Oregon8,9481.15×
Nevada8,6031.31×
Alabama8,5910.91×
Minnesota8,1580.84×
Wisconsin7,8290.77×
Oklahoma7,0220.93×
Louisiana6,7990.78×
Kentucky6,5880.77×
Utah6,1811.02×
Connecticut5,8590.86×
Kansas5,7641.08×
Mississippi4,4480.8×
Iowa4,4200.79×
Arkansas4,1840.75×
Idaho3,2580.96×
New Mexico3,1210.92×
Nebraska2,8820.85×
Washington, District of Columbia2,8651.4×
Alaska2,6441.82×
West Virginia2,1340.68×
New Hampshire2,1200.79×
Maine2,0230.83×
Rhode Island1,9250.89×
Montana1,7350.92×
North Dakota1,3590.97×
Delaware1,3560.72×
South Dakota1,3050.83×
Vermont9470.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guam audience
BrandAffinityCategory
Urban Outfitters3.56×Shopping
Cam Ward7.27×Sports
Product design2.24×Business & Career
Nebraska Cornhuskers football3.88×Sports
Wok7×Food & Beverages
Hidden Objects Games17.47×Games
Goop5.42×Internet & Social Media
Governor of Michigan7.34×Politics & Society
UK garage5.18×Music & Radio
Historic site3.65×Arts & Culture
Isometric exercise6.63×Sports
JDSU2.23×Business & Career
Vocal harmony3.2×Music & Radio
Grinch2.79×Movies & TV
nbc chicago3.86×Movies & TV
Eutheria15.23×Pets & Animals
Stamp collecting3.17×Home & Garden
Home staging3.44×Home & Garden
Google Home4.17×Technology & Electronics
Hibachi5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guam audience
TraitClusterScore
PatriotismCONSERVATISM3.72
Quality AwarenessPREMIUM1.44
Need for SecurityCONSERVATISM1.22
Early Adopter MentalityPOWER1.19
IndulgenceJOY1.14
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Guam
CountryShare
Japan23.5%
South Korea14.7%
United States12.7%

See Guam audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Guam have in United States?

Guam has an estimated audience of 678,616 people in United States, concentrated in California and Texas.

What is the gender split and age of Guam fans?

53.7% of Guam fans are female, 46.3% are male, with an average age of 39.7 years.

Which brands do Guam fans like most?

Guam fans show strongest brand affinity for Urban Outfitters (3.56×), Cam Ward (7.27×), and Product design (2.24×) over the country average.

Where do Guam fans live in United States?

Guam fans in United States are most concentrated in California (reach 92,325), Texas (reach 58,526), and Florida (reach 44,180). These three regions account for the largest share of the active audience.

What other brands do Guam fans also like?

Beyond Guam itself, the audience over-indexes on Cam Ward (7.27×), Product design (2.24×), Nebraska Cornhuskers football (3.88×), and Wok (7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.