Hyatt Audience in Germany
Hyatt has an estimated audience of 372,643 people in Germany. 57.4% are female, 42.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Senior management, Marriott Hotels & Resorts, Mandarin Oriental Hotel Group, Hilton Hotels & Resorts, Sheraton Hotels and Resorts.
The average Hyatt fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Senior management, Marriott Hotels & Resorts, Mandarin Oriental Hotel Group, with strongest over-indexing on Senior management (59.35× the country average). Demographically, the Hyatt audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Hyatt fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.8 |
| Estimated audience size | 372,643 |
Audience persona
The typical Hyatt fan in Germany is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Senior management.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,550 | 1.98× |
| Bayern | 71,486 | 1.19× |
| Hessen | 55,940 | 1.97× |
| Baden-Württemberg | 48,884 | 0.96× |
| Berlin | 28,826 | 1.73× |
| Rheinland-Pfalz | 28,159 | 1.51× |
| Niedersachsen | 26,668 | 0.74× |
| Hamburg | 13,343 | 1.58× |
| Schleswig-Holstein | 9,407 | 0.7× |
| Sachsen | 8,788 | 0.48× |
| Brandenburg | 7,353 | 0.64× |
| Thüringen | 4,361 | 0.46× |
| Sachsen-Anhalt | 3,461 | 0.36× |
| Mecklenburg-Vorpommern | 3,196 | 0.45× |
| Saarland | 2,688 | 0.59× |
| Bremen | 2,103 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Senior management | 59.35× | Business & Career |
| Marriott Hotels & Resorts | 40.83× | Travel & Leisure |
| Mandarin Oriental Hotel Group | 49.46× | Travel & Leisure |
| Hilton Hotels & Resorts | 31.36× | Travel & Leisure |
| Sheraton Hotels and Resorts | 41.59× | Travel & Leisure |
| InterContinental | 46.77× | Travel & Leisure |
| Shangri-La | 51.72× | Travel & Leisure |
| Business travel | 14.95× | Business & Career |
| Ritz-Carlton Hotel Company | 31.13× | Travel & Leisure |
| Hilton Worldwide | 22.95× | Travel & Leisure |
| Technical analysis | 16.15× | Business & Career |
| Gold Coast, Queensland | 20× | Travel & Leisure |
| Dom Pérignon (wine) | 29.49× | Food & Beverages |
| Loro Piana | 17.28× | Fashion & Accessoires |
| MarketWatch | 21.5× | Business & Career |
| Business class | 7.62× | Travel & Leisure |
| Girard-Perregaux | 25.04× | Fashion & Accessoires |
| Creative Commons | 7.44× | Technology & Electronics |
| Princess Cruises | 20× | Travel & Leisure |
| Frédérique Constant | 27.77× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.73 |
| Luxury Orientation | PREMIUM | 2.82 |
| Design Affinity | PREMIUM | 2.46 |
| Travelling | THRILL | 1.95 |
| Indulgence | JOY | 1.94 |
| Sustainability | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| China | 10.3% |
| India | 9.2% |
See Hyatt audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Hyatt have in Germany?
Hyatt has an estimated audience of 372,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyatt fans?
57.4% of Hyatt fans are female, 42.6% are male, with an average age of 41.8 years.
Which brands do Hyatt fans like most?
Hyatt fans show strongest brand affinity for Senior management (59.35×), Marriott Hotels & Resorts (40.83×), and Mandarin Oriental Hotel Group (49.46×) over the country average.
Where do Hyatt fans live in Germany?
Hyatt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,550), Bayern (reach 71,486), and Hessen (reach 55,940). These three regions account for the largest share of the active audience.
What other brands do Hyatt fans also like?
Beyond Hyatt itself, the audience over-indexes on Marriott Hotels & Resorts (40.83×), Mandarin Oriental Hotel Group (49.46×), Hilton Hotels & Resorts (31.36×), and Sheraton Hotels and Resorts (41.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.