InterContinental Audience in Germany
InterContinental has an estimated audience of 258,487 people in Germany. 53.7% are female, 46.3% are male, average age 42.9. Top regions: Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities: Hugh Grant, Sofitel, Hilton Hotels & Resorts, Mila Kunis, Ottoman.
The average InterContinental fan in Germany is 42.9 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Bayern, Nordrhein-Westfalen. Top brand affinities include Hugh Grant, Sofitel, Hilton Hotels & Resorts, with strongest over-indexing on Hugh Grant (87.82× the country average). Demographically, the InterContinental audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of InterContinental fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.9 |
| Estimated audience size | 258,487 |
Audience persona
The typical InterContinental fan in Germany is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Hugh Grant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 56,133 | 4.86× |
| Bayern | 43,321 | 1.04× |
| Nordrhein-Westfalen | 37,508 | 0.66× |
| Baden-Württemberg | 27,532 | 0.78× |
| Hessen | 25,711 | 1.31× |
| Niedersachsen | 15,831 | 0.63× |
| Brandenburg | 11,188 | 1.4× |
| Rheinland-Pfalz | 8,738 | 0.67× |
| Sachsen | 6,755 | 0.53× |
| Hamburg | 6,079 | 1.04× |
| Schleswig-Holstein | 5,979 | 0.64× |
| Sachsen-Anhalt | 3,025 | 0.45× |
| Thüringen | 2,565 | 0.39× |
| Mecklenburg-Vorpommern | 2,262 | 0.46× |
| Bremen | 1,655 | 0.75× |
| Saarland | 1,444 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugh Grant | 87.82× | Movies & TV |
| Sofitel | 101.54× | Travel & Leisure |
| Hilton Hotels & Resorts | 38.97× | Travel & Leisure |
| Mila Kunis | 28.39× | Movies & TV |
| Ottoman | 176.82× | Home & Garden |
| Social shopping | 20.57× | Shopping |
| Hyatt | 43.68× | Travel & Leisure |
| EVA Air | 51.75× | Travel & Leisure |
| Novotel | 32.15× | Travel & Leisure |
| Business class | 9.57× | Travel & Leisure |
| Alitalia | 86.67× | Travel & Leisure |
| Vueling | 20× | Travel & Leisure |
| Olga Kurylenko | 20× | Fashion & Accessoires |
| Ben Stiller | 20× | Movies & TV |
| Marriott Hotels & Resorts | 22.43× | Travel & Leisure |
| Beck | 14.79× | Music & Radio |
| Julie Andrews | 20× | Movies & TV |
| Conference and resort hotels | 13.21× | Travel & Leisure |
| Drop shipping | 4.49× | Shopping |
| Frontier Airlines | 49.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.7 |
| Luxury Orientation | PREMIUM | 2.82 |
| Design Affinity | PREMIUM | 2.71 |
| Indulgence | JOY | 1.96 |
| Travelling | THRILL | 1.83 |
| Sustainability | BALANCE | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.1% |
| United States | 16.4% |
| Japan | 6.3% |
See InterContinental audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- Hilton Hotels & Resorts (709,021)
Frequently asked questions
How many fans does InterContinental have in Germany?
InterContinental has an estimated audience of 258,487 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of InterContinental fans?
53.7% of InterContinental fans are female, 46.3% are male, with an average age of 42.9 years.
Which brands do InterContinental fans like most?
InterContinental fans show strongest brand affinity for Hugh Grant (87.82×), Sofitel (101.54×), and Hilton Hotels & Resorts (38.97×) over the country average.
Where do InterContinental fans live in Germany?
InterContinental fans in Germany are most concentrated in Berlin (reach 56,133), Bayern (reach 43,321), and Nordrhein-Westfalen (reach 37,508). These three regions account for the largest share of the active audience.
What other brands do InterContinental fans also like?
Beyond InterContinental itself, the audience over-indexes on Sofitel (101.54×), Hilton Hotels & Resorts (38.97×), Mila Kunis (28.39×), and Ottoman (176.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for InterContinental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.