Novotel Audience in Germany
Novotel has an estimated audience of 396,153 people in Germany. 53.9% are female, 46.1% are male, average age 42.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Holiday Inn Express, Bauhaus, Conrad Hotels, The St. Regis Hotel, InterContinental.
The average Novotel fan in Germany is 42.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Holiday Inn Express, Bauhaus, Conrad Hotels, with strongest over-indexing on Holiday Inn Express (90.32× the country average). Demographically, the Novotel audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Novotel fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.7 |
| Estimated audience size | 396,153 |
Audience persona
The typical Novotel fan in Germany is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Holiday Inn Express.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 117,901 | 1.85× |
| Nordrhein-Westfalen | 110,994 | 1.28× |
| Baden-Württemberg | 67,693 | 1.25× |
| Hessen | 43,874 | 1.45× |
| Niedersachsen | 41,304 | 1.07× |
| Berlin | 30,007 | 1.69× |
| Rheinland-Pfalz | 19,339 | 0.97× |
| Hamburg | 16,131 | 1.8× |
| Schleswig-Holstein | 11,526 | 0.81× |
| Sachsen | 9,307 | 0.48× |
| Brandenburg | 8,541 | 0.69× |
| Thüringen | 4,780 | 0.47× |
| Sachsen-Anhalt | 4,628 | 0.45× |
| Mecklenburg-Vorpommern | 3,494 | 0.46× |
| Saarland | 2,669 | 0.55× |
| Bremen | 2,368 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Holiday Inn Express | 90.32× | Travel & Leisure |
| Bauhaus | 8.05× | Shopping |
| Conrad Hotels | 98.72× | Travel & Leisure |
| The St. Regis Hotel | 83.08× | Travel & Leisure |
| InterContinental | 33.07× | Travel & Leisure |
| Shangri-La | 37.15× | Travel & Leisure |
| Gold Coast, Queensland | 18.47× | Travel & Leisure |
| Celebrity Cruises | 20× | Travel & Leisure |
| Small appliance | 15.56× | Technology & Electronics |
| Parship | 11.18× | Internet & Social Media |
| Sofitel | 43.19× | Travel & Leisure |
| Hilton Worldwide | 18.08× | Travel & Leisure |
| Princess Cruises | 20× | Travel & Leisure |
| Healthy Lifestyles | 9.97× | Health |
| Ritz-Carlton Hotel Company | 22.01× | Travel & Leisure |
| Futon | 18.47× | Home & Garden |
| 8.75× | Business & Career | |
| Chief financial officer | 13.25× | Business & Career |
| Mandarin Oriental Hotel Group | 21.82× | Travel & Leisure |
| Electronic data interchange | 7.33× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.38 |
| Travelling | THRILL | 2.09 |
| Convenience Orientation | PREMIUM | 1.83 |
| Spirituality | BALANCE | 1.45 |
| Design Affinity | PREMIUM | 1.42 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 10.3% |
| France | 8.1% |
| China | 7.8% |
See Novotel audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Novotel have in Germany?
Novotel has an estimated audience of 396,153 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Novotel fans?
53.9% of Novotel fans are female, 46.1% are male, with an average age of 42.7 years.
Which brands do Novotel fans like most?
Novotel fans show strongest brand affinity for Holiday Inn Express (90.32×), Bauhaus (8.05×), and Conrad Hotels (98.72×) over the country average.
Where do Novotel fans live in Germany?
Novotel fans in Germany are most concentrated in Bayern (reach 117,901), Nordrhein-Westfalen (reach 110,994), and Baden-Württemberg (reach 67,693). These three regions account for the largest share of the active audience.
What other brands do Novotel fans also like?
Beyond Novotel itself, the audience over-indexes on Bauhaus (8.05×), Conrad Hotels (98.72×), The St. Regis Hotel (83.08×), and InterContinental (33.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Novotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.