Mail Audience in Germany
A data profile of the people who buy, follow and care about Mail in Germany — modelled from more than twelve digital signal sources. Mail has an estimated audience of 2,615,019 people in Germany.
The average Mail fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Tagesschau, Family, with strongest over-indexing on Nature (2.77× the country average).
Demographically, the Mail audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mail fan in Germany is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Mail profile in Germany.
Search interest · 12-month trend
Demographics of Mail fans
59.0% are female, 41.0% are male, average age 44.7.
Gender split
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.7 |
| Estimated audience size | 2,615,019 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Mail audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.7% |
| China | 11.4% |
| United Kingdom | 6.0% |
Geography
Where the Mail audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 1.45× | |
| 02 | Berlin | ~200K | 1.34× | |
| 03 | Bayern | ~500K | 1.19× | |
| 04 | Sachsen | ~100K | 1.05× | |
| 05 | Brandenburg | ~80K | 1.04× | |
| 06 | Hamburg | ~60K | 1.02× | |
| 07 | Baden-Württemberg | ~400K | 1.01× | |
| 08 | Nordrhein-Westfalen | ~600K | 1.00× | |
| 09 | Rheinland-Pfalz | ~100K | 1.00× | |
| 10 | Niedersachsen | ~200K | 0.93× | |
| 11 | Schleswig-Holstein | ~90K | 0.93× | |
| 12 | Sachsen-Anhalt | ~60K | 0.90× | |
| 13 | Bremen | ~20K | 0.88× | |
| 14 | Mecklenburg-Vorpommern | ~40K | 0.87× | |
| 15 | Thüringen | ~60K | 0.85× | |
| 16 | Saarland | ~30K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mail audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office supplies | Business & Career | 6.02× | ||
| 02 | freundin | Fashion & Accessoires | 4.88× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 4.44× | ||
| 04 | Charlotte Tilbury | Beauty & Wellness | 4.00× | ||
| 05 | MSN | News | 3.27× | ||
| 06 | Tour de France | Sports | 2.96× | ||
| 07 | Nature | Home & Garden | 2.77× | ||
| 08 | Hugendubel | Shopping | 2.68× | ||
| 09 | FlixBus | Cars & Mobility | 2.60× | ||
| 10 | Refrigerator | Home & Garden | 2.60× | ||
| 11 | Bookselling | Literature | 2.50× | ||
| 12 | Ryanair | Travel & Leisure | 2.45× | ||
| 13 | Vacations | Travel & Leisure | 2.32× | ||
| 14 | Tagesschau | Movies & TV | 2.19× | ||
| 15 | Technology & Electronics | 2.13× | |||
| 16 | TK Maxx | Shopping | 2.11× | ||
| 17 | Family | Kids & Family | 2.06× | ||
| 18 | Müller (company) | Food & Beverages | 1.84× | ||
| 19 | Transfermarkt | Sports | 1.80× | ||
| 20 | Kitchen | Home & Garden | 1.72× |
Personality of the Mail audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.80× | |
| Extroversion | THRILL | 1.63× | |
| Travelling | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.74× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.74× |
Frequently asked questions
How many fans does Mail have in Germany?
Mail has an estimated audience of 2,615,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mail fans?
59.0% of Mail fans are female, 41.0% are male, with an average age of 44.7 years.
Which brands do Mail fans like most?
Mail fans show strongest brand affinity for Nature (2.77×), Tagesschau (2.19×), and Family (2.06×) over the country average.
Where do Mail fans live in Germany?
Mail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Mail fans also like?
Beyond Mail itself, the audience over-indexes on Tagesschau (2.19×), Family (2.06×), Ryanair (2.45×), and Office supplies (6.02×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Mail audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.