Mail Audience in Germany
Mail has an estimated audience of 2,615,019 people in Germany. 59.0% are female, 41.0% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Artistic inspiration, Natural rubber, Stradivarius, Škoda Kodiaq.
The average Mail fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Artistic inspiration, Natural rubber, with strongest over-indexing on Pillow (2.15× the country average). Demographically, the Mail audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Mail fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.7 |
| Estimated audience size | 2,615,019 |
Audience persona
The typical Mail fan in Germany is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 603,395 | 1.05× |
| Bayern | 507,401 | 1.21× |
| Baden-Württemberg | 361,185 | 1.01× |
| Hessen | 296,818 | 1.49× |
| Niedersachsen | 241,563 | 0.95× |
| Berlin | 165,113 | 1.41× |
| Rheinland-Pfalz | 132,966 | 1.01× |
| Sachsen | 127,287 | 0.99× |
| Schleswig-Holstein | 87,683 | 0.93× |
| Brandenburg | 81,038 | 1× |
| Hamburg | 62,976 | 1.07× |
| Sachsen-Anhalt | 50,242 | 0.74× |
| Thüringen | 46,507 | 0.7× |
| Mecklenburg-Vorpommern | 39,916 | 0.8× |
| Saarland | 25,228 | 0.79× |
| Bremen | 18,848 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.15× | Home & Garden |
| Artistic inspiration | 1.79× | Arts & Culture |
| Natural rubber | 2.85× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.95× | Cars & Mobility |
| Curcuma | 4.51× | Food & Beverages |
| Jack White | 1.61× | Movies & TV |
| KLIX (AM) | 1.84× | Music & Radio |
| Nationality | 1.83× | Politics & Society |
| Este, Veneto | 1.55× | Travel & Leisure |
| Home Delivery | 1.53× | Food & Beverages |
| Metamorphoses | 1.8× | Literature |
| Keeper (password manager) | 2.3× | Technology & Electronics |
| Corfu (regional unit) | 1.66× | Travel & Leisure |
| Geothermal heating | 2.62× | Home & Garden |
| Coworking | 2.07× | Business & Career |
| Volvo V60 | 2.34× | Cars & Mobility |
| Islamism | 2.73× | Politics & Society |
| Zagreb | 1.87× | Travel & Leisure |
| Eli Lilly | 3.79× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.77 |
| Tradition | CONSERVATISM | 1.63 |
| Convenience Orientation | PREMIUM | 1.49 |
| Travelling | THRILL | 1.47 |
| Family Orientation | CONSERVATISM | 1.31 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 11.8% |
| United Kingdom | 6.1% |
See Mail audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mail have in Germany?
Mail has an estimated audience of 2,615,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mail fans?
59.0% of Mail fans are female, 41.0% are male, with an average age of 44.7 years.
Which brands do Mail fans like most?
Mail fans show strongest brand affinity for Pillow (2.15×), Artistic inspiration (1.79×), and Natural rubber (2.85×) over the country average.
Where do Mail fans live in Germany?
Mail fans in Germany are most concentrated in Nordrhein-Westfalen (reach 603,395), Bayern (reach 507,401), and Baden-Württemberg (reach 361,185). These three regions account for the largest share of the active audience.
What other brands do Mail fans also like?
Beyond Mail itself, the audience over-indexes on Artistic inspiration (1.79×), Natural rubber (2.85×), Stradivarius (1.97×), and Škoda Kodiaq (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.